This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies. Find out more here

Saturday, 28 November 2015

ComScore adds hybrid measurement to Mobile Metrix

US— ComScore has applied its hybrid web measurement approach, Unified Digital Measurement (UDM), to version 2.0 of its Mobile Metrix service.

UDM uses a mix of user-based and site-based measurement. In the case of Mobile Metrix, ComScore has a panel of 10,000 smartphone users who have downloaded a piece of tracking software to their devices. Meanwhile, tags on websites and those within apps provide a census-level view on media usage.

The company described the development – a year in the making – as “an important milestone on the path to delivering, in a single interface, comprehensive reporting of digital audiences across technology channels”.

Follow us on
Follow us on Twitter

Have your say

Please add your comment. You can include links, but HTML is not permitted.
Your email address will not be displayed on the site. All comments are moderated.

Mandatory What are the first and fourth letters of the word: SOFTWARE