Big launch for Google's big data analysis tool
US— Google has rolled out its big data analytics tool, BigQuery, following several months on a limited release.
Social media intelligence firm Claritics was one of the early users of BigQuery, putting it to work in a web application to help game developers quickly analyse the behaviour of their users.
Crystalloids is another analytics firm which has spent some time working with the tool, on a project for holiday camp operator Center Parcs Europe. BigQuery was used to analyse Center Parcs’ customer reservation data to work out the optimal pricings for accommodation and to identify effective marketing strategies for targeting potential customers.