Analytics trio form big data partnership

The partnership will use Semphonic’s technology to extract and segment data from web analytics tools such as Google, Infobright’s data repository and Pentaho’s business analytics platform.

Customers will be able to “rapidly answer questions” about website usage, customer behaviour, marketing effectiveness and site performance.

Semphonic president Gary Angel (pictured) said: “This partnership provides a compelling combination of technology and techniques that span every aspect of gathering, storing, classifying and joining streams of multi-channel data together in a way that enables true customer analytics and customer-level marketing.”