Marketing optimism remains at a high level in March’s Global Marketing Index, with a 0.4 point rise in the headline score.
Newsbrands reached 22.4 million people on smartphones in January this year according to comScore’s mobile audience measurement system Mobile Metrix, the equivalent of 78% of the total smartphone audience.
Social media platforms Twitter and Facebook have collaborated with The Market Research Society, Institute of Practitioners of Advertising and Marketing Society to launch #IPASocialWorks for better social media measurement.
YouTube’s ad leader board for 2014, which ranks the ads people have chosen to watch throughout the year in the UK, showed Sainsbury’s Christmas ad featuring the WW1 truce football game was the most watched.
Reaction from UK public to George Osbourne’s Statement more positive than any other political events on social media in 2014, according to analysis.
Media network Starcom MediaVest and cable set-top box data company FourthWall Media have announced a partnership allowing the agency access to FourthWall’s anonymous, non-aggregated viewership data.
The headline Global Marketing Index (GMI), an indicator of the state of the global marketing industry, is up by 2.6 points on the December figure.
New analysis from Google has revealed that 56.1% of digital ads served to consumers are never seen.