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Thursday, 28 May 2015

Apple replaces Google as world's most valuable brand


Apple has seen a 67% year-on-year rise in its brand value to reach $247bn, according to the 2015 BrandZ Top 100 Most Valuable Global Brands list.

Global consumer confidence shows slight increase


Nielsen’s global consumer confidence index has seen a one point increase from Q4 2014, when scores saw a slight dip.

ComScore adds Trust Profiles


ComScore has started its roll out of Trust Profiles, a collection of comScore ad metrics, so clients can see how their inventory will be represented in programmatic trading platforms.

UK digital adspend hits £7.2bn


The record figure was reached following a 14% increase in 2014, according to the latest IAB figures.

Smartphones biggest digital platform for newsbrands


Newsbrands reached 22.4 million people on smartphones in January this year according to comScore’s mobile audience measurement system Mobile Metrix, the equivalent of 78% of the total smartphone audience.

Industry collaboration #IPASocialWorks for social media measure


Social media platforms Twitter and Facebook have collaborated with The Market Research Society, Institute of Practitioners of Advertising and Marketing Society to launch #IPASocialWorks for better social media measurement.

One in four online minutes spent on social media


The typical adult devotes 1.69 hours to networking each day, according to new research from GlobalWebIndex.

One quarter of all US digital ad revenues now from mobile


Mobile advertising revenues rose by 76% to $12.5bn during 2014, increasing its share of digital ad revenues from 17% to 25% in that time.

TV loses out to mobile and digital in latest GMI


Marketing optimism remains at a high level in March’s Global Marketing Index, with a 0.4 point rise in the headline score.

Starcom in set-top box data collaboration


Media network Starcom MediaVest and cable set-top box data company FourthWall Media have announced a partnership allowing the agency access to FourthWall’s anonymous, non-aggregated viewership data.