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Friday, 19 December 2014

Over half of digital ads 'never seen'


New analysis from Google has revealed that 56.1% of digital ads served to consumers are never seen.

Autumn Statement 'most popular political Twitter event of 2014'


Reaction from UK public to George Osbourne’s Statement more positive than any other political events on social media in 2014, according to analysis.

mySupermarket launches insights service


Supermarket shopping and comparison website mySupermarket has launched mySupermarket Insights so marketers can track campaign impact and sales performance in real-time.

The Blueberry Wave teams up with Kognitio


Data marketing agency The Blueberry Wave has dramatically improved its data processing time by teaming up with supercomputing specialists Kognitio.

Pinterest to offer targeting and conversion features


Visual content curation social network’s new features will allow businesses insight into how ‘Promoted Pins’ affect their business.

Study 'confirms' link between TV and Twitter


Kantar study suggests 11% of shows gain viewers during broadcast as a direct result of tweets.

Mongolian research agency bought by WPP


WPP-owned Y&R Advertising has acquired the creative and research agency of MCS Holding in Mongolia with the research arm to operate as part of TNS.

Three data-driven ad trends for 2015


With 89% of European advertisers and ad agencies saying programmatic trading will have a significant impact on digital advertising (IAB), Turn outlines its predictions for data-driven advertising for next year.

94% of Interbrand 100 tweet daily


The percentage of Interbrand 100 brands posting to Twitter at least once a day has grown from 92% to 94% YOY, according to new research.

European consumer optimism in decline


European consumers are no longer as optimistic about the future as they were in June, according to research.

Kantar launches UK's official Twitter TV ratings


Developed with Twitter as part of a global partnership, the Kantar Twitter TV Ratings tool will be available from mid-October.

Fashion brands 'most effective' at using Twitter


Top performers on Twitter include Burberry and Marks & Spencer, according to a new study by social media agency Battenhall.

Number of followers a brand has is now 'irrelevant'


More than half of Britain’s adult population engaged in social media do little to increase brand interest, according to new segmentation research from Kantar Media TGI.