Voice of the customer research company eDigitalResearch has released HUB Text Analytics, its latest real-time insight platform.
Media buyer Carat has predicted that programmatic transactions in the US will account for 52% of non-search digital advertising by the end of 2015, and will continue to grow.
Nielsen Social’s research looking at the level of Tweets throughout a programme series highlights who is contributing most to TV social buzz.
Global spend on social advertising grew by 114% year-on-year in Q2 2015, according to a new report.
Gartner survey shows that 43% of companies planning to invest in big data don’t know if it’ll result in a positive ROI.
Analysis of the 2015 Cannes Lions revealed that of the shortlisted and winning entries, 60% used social media as a lead channel, compared with 50% of the total pool.
Havas Media has launched its Meta Quality Barometer, designed by Artemis Alliance, to update data across media inventory and improve campaign quality.