Media network Starcom MediaVest and cable set-top box data company FourthWall Media have announced a partnership allowing the agency access to FourthWall’s anonymous, non-aggregated viewership data.
Social media platforms Twitter and Facebook have collaborated with The Market Research Society, Institute of Practitioners of Advertising and Marketing Society to launch #IPASocialWorks for better social media measurement.
YouTube’s ad leader board for 2014, which ranks the ads people have chosen to watch throughout the year in the UK, showed Sainsbury’s Christmas ad featuring the WW1 truce football game was the most watched.
Reaction from UK public to George Osbourne’s Statement more positive than any other political events on social media in 2014, according to analysis.
Supermarket shopping and comparison website mySupermarket has launched mySupermarket Insights so marketers can track campaign impact and sales performance in real-time.
Data marketing agency The Blueberry Wave has dramatically improved its data processing time by teaming up with supercomputing specialists Kognitio.
The headline Global Marketing Index (GMI), an indicator of the state of the global marketing industry, is up by 2.6 points on the December figure.
New analysis from Google has revealed that 56.1% of digital ads served to consumers are never seen.
With 89% of European advertisers and ad agencies saying programmatic trading will have a significant impact on digital advertising (IAB), Turn outlines its predictions for data-driven advertising for next year.
The percentage of Interbrand 100 brands posting to Twitter at least once a day has grown from 92% to 94% YOY, according to new research.