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Tuesday, 01 December 2015

NPD launches segmentation scheme service


Global market information company NPD Group has introduced an analytic service integrating consumer segmentation schemes with sales and market share data.

EasyJet creates data science role


Budget airline easyJet has appointed its first head of data science, Alberto Rey-Villaverde, to boost its use of artificial intelligence

eDigitalResearch launched text analytics tool


Voice of the customer research company eDigitalResearch has released HUB Text Analytics, its latest real-time insight platform.

75% of companies to invest in big data


Gartner survey shows that 43% of companies planning to invest in big data don’t know if it’ll result in a positive ROI.

60% of Cannes shortlist led with social media


Analysis of the 2015 Cannes Lions revealed that of the shortlisted and winning entries, 60% used social media as a lead channel, compared with 50% of the total pool.

ComScore rolls out pre-bid tech on programmatic platforms


Media measurement and analytics company, comScore has announced that its pre-bid tech Bid Ratings is now available on eight programmatic buying platforms.

Programmatic ad buying set to grow by 20% per year


Media buyer Carat has predicted that programmatic transactions in the US will account for 52% of non-search digital advertising by the end of 2015, and will continue to grow.

Loyal fans and big moments behind TV programme social buzz


Nielsen Social’s research looking at the level of Tweets throughout a programme series highlights who is contributing most to TV social buzz.