Thursday, 02 September 2010

Allie Osmar

Loudpixel's Levee looks to calm flood of social media data

26-Aug-2010

US— Getting your company noticed in the crowded social media monitoring marketplace is hard-work – so one Chicago-based start-up is taking a different tack. It’s built a dashboard in which to bring together data from the myriad tools available to marketers.

Tom Rogers

Tivo set to open up web viewing data stream

24-Aug-2010

US— Tivo is to begin reporting data on how much time its set-top box owners spend watching web content via their televisions, alongside its existing measurement of linear and time-shifted TV viewing behaviours.

FT's paid-for circulation measure makes its debut

13-Aug-2010

UK— The Financial Times has released the first data from its new measure of combined print and online paid-for circulation, which calculates the number of people who access paid-for FT content every day.

CIA and Google take stake in web monitor Recorded Future

30-Jul-2010

US— Google Ventures and the Central Intelligence Agency’s investment arm are backing an online technology firm that analyses information across the internet to provide insight and predict how much coverage an event or issue will generate.

Shopping trolley

Htec and CFI Group launch consumer behaviour prediction tool

26-Jul-2010

UK— Loyalty technology firm Htec and customer satisfaction measurement agency CFI Group are partnering on a service that aims to help companies predict future customer behaviour based on their buying history.

Tony Effik

IAB rolls outs social media measurement framework

14-Jul-2010

UK— The Internet Advertising Bureau’s (IAB) Social Media Council has created a framework to help advertisers and agencies measure the success or failings of their social media campaigns.

Rights group prepares legal challenge to Turkey's Google ban

5-Jul-2010

TURKEY— An internet rights group is mounting a legal challenge to the Turkish government’s ongoing ban on Google-owned YouTube – and a wider ban on other Google services, including its web analytics package.

Kantar Media combines web monitoring with survey data

30-Jun-2010

UK— Kantar Media is launching a service that combines publishers’ web monitoring data with custom online surveys.

4th Screen Advertising rolls out mobile targeting tools

28-Jun-2010

UK — Mobile ad agency 4th Screen Advertising has launched a new platform to help advertisers better target their audience and keep track of engagement.

Webtrends CEO: Coremetrics takeover 'ruined most of my day'

16-Jun-2010

US— IBM’s bid to buy Coremetrics has set tongues wagging about whether Webtrends – the last of the big independent web analytics players – will be next on the auction block. But Webtrends CEO Alex Yoder says the company has no plans to go shop itself.

Abdullah Gul

Turkish president lends support to overturn ban on Google services

14-Jun-2010

TURKEY— Google has gained a valuable ally in its fight to lift restrictions affecting its services in Turkey – the country’s president Abdullah Gul.

John Forese

Nokia picks up app analytics firm Motally amid mobile ad industry shakeup

20-Aug-2010

FINLAND— Mobile phone giant Nokia has announced a deal to acquire mobile web and app analytics firm Motally in a move that will help support the development of Nokia’s Ovi app store.

Alterian and FSA Datalytics agree Canadian deal

11-Aug-2010

US— Marketing engagement technology provider FSA Datalytics has struck a deal with marketing and analytics software firm Alterian to offer the latter’s products and services to its clients in Canada.

Thanks a billion! ComScore corrects Yahoo page view data

27-Jul-2010

US— ComScore today disclosed an error in previously published data relating to Yahoo’s US page views. The figures were only out by 3% – but given the size of the web portal’s audience, that meant page views were underreported by more than a billion.

Networked Insights looks to deliver insights from Facebook fan pages

16-Jul-2010

US— Social media analytics agency Networked Insights has launched a tool to help brands draw insight from their individual fan pages on Facebook.

Steve Jobs announcing iAd

Report points to Apple back-track on app analytics rules

5-Jul-2010

US— The confusion over Apple’s iPhone application developer rules continues – it now seems that the company is not enforcing restrictions on the sharing of app usage data with ad networks owned by major rivals.

Questar implements Clarabridge text analytics

2-Jul-2010

US— Questar, which provides data collection and processing services for research, is to include text analytics from Clarabridge in its customer experience measurement programmes.

Datameer and Zementis link for predictive analytics tool

30-Jun-2010

US— Data analytics firm Datameer and predictive analytics specialist Zementis have formed a strategic alliance to combine their offerings.

DePaul University and IBM team up for new analytics centre

18-Jun-2010

US— IBM has part-funded the launch of a new data analysis centre at DePaul University in Chicago.

Report says FTC to probe Apple effect on mobile ad market

14-Jun-2010

US— Officials at the Federal Trade Commission (FTC) look set to investigate concerns that changes to Apple’s developer rules could potentially restrict competition in the mobile advertising market, according to a Bloomberg report.

Kevin Weil

Twitter buys analytics firm Smallthought Systems

11-Jun-2010

US— Twitter is stepping up its commitment to analytics with the acquisition of Smallthought Systems, developers of the web analytics dashboard Trendly.