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Tuesday, 06 October 2015

eDigitalResearch launched text analytics tool


Voice of the customer research company eDigitalResearch has released HUB Text Analytics, its latest real-time insight platform.

Programmatic ad buying set to grow by 20% per year


Media buyer Carat has predicted that programmatic transactions in the US will account for 52% of non-search digital advertising by the end of 2015, and will continue to grow.

Loyal fans and big moments behind TV programme social buzz


Nielsen Social’s research looking at the level of Tweets throughout a programme series highlights who is contributing most to TV social buzz.

Social adspend grows by 114%


Global spend on social advertising grew by 114% year-on-year in Q2 2015, according to a new report.

75% of companies to invest in big data


Gartner survey shows that 43% of companies planning to invest in big data don’t know if it’ll result in a positive ROI.

60% of Cannes shortlist led with social media


Analysis of the 2015 Cannes Lions revealed that of the shortlisted and winning entries, 60% used social media as a lead channel, compared with 50% of the total pool.

Havas Media releases barometer to improve media inventory


Havas Media has launched its Meta Quality Barometer, designed by Artemis Alliance, to update data across media inventory and improve campaign quality.