Nielsen Social’s research looking at the level of Tweets throughout a programme series highlights who is contributing most to TV social buzz.
Analysis of the 2015 Cannes Lions revealed that of the shortlisted and winning entries, 60% used social media as a lead channel, compared with 50% of the total pool.
Havas Media has launched its Meta Quality Barometer, designed by Artemis Alliance, to update data across media inventory and improve campaign quality.
Nielsen’s global consumer confidence index has seen a one point increase from Q4 2014, when scores saw a slight dip.
Global spend on social advertising grew by 114% year-on-year in Q2 2015, according to a new report.
Apple has seen a 67% year-on-year rise in its brand value to reach $247bn, according to the 2015 BrandZ Top 100 Most Valuable Global Brands list.
The typical adult devotes 1.69 hours to networking each day, according to new research from GlobalWebIndex.