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Sunday, 23 November 2014

mySupermarket launches insights service


Supermarket shopping and comparison website mySupermarket has launched mySupermarket Insights so marketers can track campaign impact and sales performance in real-time.

94% of Interbrand 100 tweet daily


The percentage of Interbrand 100 brands posting to Twitter at least once a day has grown from 92% to 94% YOY, according to new research.

European consumer optimism in decline


European consumers are no longer as optimistic about the future as they were in June, according to research.

Kantar launches UK's official Twitter TV ratings


Developed with Twitter as part of a global partnership, the Kantar Twitter TV Ratings tool will be available from mid-October.

Fashion brands 'most effective' at using Twitter


Top performers on Twitter include Burberry and Marks & Spencer, according to a new study by social media agency Battenhall.

Number of followers a brand has is now 'irrelevant'


More than half of Britain’s adult population engaged in social media do little to increase brand interest, according to new segmentation research from Kantar Media TGI.

The Blueberry Wave teams up with Kognitio


Data marketing agency The Blueberry Wave has dramatically improved its data processing time by teaming up with supercomputing specialists Kognitio.

Pinterest to offer targeting and conversion features


Visual content curation social network’s new features will allow businesses insight into how ‘Promoted Pins’ affect their business.

Study 'confirms' link between TV and Twitter


Kantar study suggests 11% of shows gain viewers during broadcast as a direct result of tweets.

Mongolian research agency bought by WPP


WPP-owned Y&R Advertising has acquired the creative and research agency of MCS Holding in Mongolia with the research arm to operate as part of TNS.

US marketers plan analytics investments to improve personalisation


Marketers believe personalisation impacts customer loyalty but achieving it remains a challenge, according to new research.