Ad technology certified ahead of expected lifting of MRC advisory on viewability measurement.
New service marries purchase habits to online behaviour for buyer-segmented audience targeting.
Forrester says Facebook is failing marketers, but the social network criticises analyst’s “at times illogical and… irresponsible” report.
Federico Zannier says project delivery was held up when he realised he might be sharing other people’s personal data along with his own.
Nielsen looking to use Experian’s consumer data to up the demographic detail it provides in its ratings reports.
Urgent need for maths, stats and quant skills are cited by 48% of respondents to a Lavastorm Analytics survey.
US — Nielsen has officially launched its long-awaited Twitter TV Ratings service, which measures the total activity and reach of TV-related conversations on the micro-blogging service.
US — Targeted television advertising company Simulmedia is to use TiVo Research and Analytics’ purchase data to predict viewing behaviour for likely auto and grocery consumers.
US — Cable set-top box viewing data provider FourthWall Media is to work with WPP agencies to deliver cross-channel advertising campaigns and extend the reach and frequency of client campaigns.
US — Retail analytics and intelligence company Quri has completed $10m in Series B funding.
US — The University of Wisconsin-Madison’s Population Health Sciences Department has partnered with Survey Analytics to develop an app to track flu on campus.
Trial run for YouTube advertisers who have made guaranteed buys using Online Campaign Ratings data.
TV ratings giant says ‘unified coding approach’ will allow it to follow content across screens and ad models.
Social media posts that are collected and analysed by Brandwatch can now be automatically filtered into individual channel monitoring streams within HootSuite.
More than two out of every 24 hours are spent using an internet-connected device, according to new research mixing interviews and lifelogging.
UK — Nielsen has officially launched its Cross-Platform Campaign Ratings system in the UK, following several months of trials backed by Unilever and Mondelez, among others.
US — Ad research specialist InsightExpress has struck up a partnership with SocialQ to add Facebook profile to its ad effectiveness measurement tool, AdInsights.
UK — Customer feedback management software specialist Mopinion has launched a programme to help businesses examine customers’ online activities.
UK — Digital advertising intelligence firm Exponential has partnered with database marketing and behavioural targeting services provider I-Behavior to offer the targeting of consumers online based on their high-street purchasing habits.
US — Digital data collection company Research Now’s healthcare segment has launched a diabetes panel in North America.
UK — Social media measurement firm WhichSocial.com is one of the three companies to have won a ‘residency’ at affiliate marketing network Tradedoubler’s London office.