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Friday, 06 March 2015

Starcom in set-top box data collaboration


Media network Starcom MediaVest and cable set-top box data company FourthWall Media have announced a partnership allowing the agency access to FourthWall’s anonymous, non-aggregated viewership data.

Industry collaboration #IPASocialWorks for social media measure


Social media platforms Twitter and Facebook have collaborated with The Market Research Society, Institute of Practitioners of Advertising and Marketing Society to launch #IPASocialWorks for better social media measurement.

Sainsbury's Christmas ad tops YouTube charts


YouTube’s ad leader board for 2014, which ranks the ads people have chosen to watch throughout the year in the UK, showed Sainsbury’s Christmas ad featuring the WW1 truce football game was the most watched.

Autumn Statement 'most popular political Twitter event of 2014'


Reaction from UK public to George Osbourne’s Statement more positive than any other political events on social media in 2014, according to analysis.

mySupermarket launches insights service


Supermarket shopping and comparison website mySupermarket has launched mySupermarket Insights so marketers can track campaign impact and sales performance in real-time.

The Blueberry Wave teams up with Kognitio


Data marketing agency The Blueberry Wave has dramatically improved its data processing time by teaming up with supercomputing specialists Kognitio.

Marketing activity shows strong start to the year


The headline Global Marketing Index (GMI), an indicator of the state of the global marketing industry, is up by 2.6 points on the December figure.

Over half of digital ads 'never seen'


New analysis from Google has revealed that 56.1% of digital ads served to consumers are never seen.

Three data-driven ad trends for 2015


With 89% of European advertisers and ad agencies saying programmatic trading will have a significant impact on digital advertising (IAB), Turn outlines its predictions for data-driven advertising for next year.

94% of Interbrand 100 tweet daily


The percentage of Interbrand 100 brands posting to Twitter at least once a day has grown from 92% to 94% YOY, according to new research.