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Wednesday, 29 July 2015

Social adspend grows by 114%

24-Jul-2015

Global spend on social advertising grew by 114% year-on-year in Q2 2015, according to a new report.

Havas Media releases barometer to improve media inventory

9-Jun-2015

Havas Media has launched its Meta Quality Barometer, designed by Artemis Alliance, to update data across media inventory and improve campaign quality.

Global consumer confidence shows slight increase

20-May-2015

Nielsen’s global consumer confidence index has seen a one point increase from Q4 2014, when scores saw a slight dip.

ComScore adds Trust Profiles

27-Apr-2015

ComScore has started its roll out of Trust Profiles, a collection of comScore ad metrics, so clients can see how their inventory will be represented in programmatic trading platforms.

UK digital adspend hits £7.2bn

9-Apr-2015

The record figure was reached following a 14% increase in 2014, according to the latest IAB figures.

Apple replaces Google as world's most valuable brand

27-May-2015

Apple has seen a 67% year-on-year rise in its brand value to reach $247bn, according to the 2015 BrandZ Top 100 Most Valuable Global Brands list.

One in four online minutes spent on social media

18-May-2015

The typical adult devotes 1.69 hours to networking each day, according to new research from GlobalWebIndex.

One quarter of all US digital ad revenues now from mobile

23-Apr-2015

Mobile advertising revenues rose by 76% to $12.5bn during 2014, increasing its share of digital ad revenues from 17% to 25% in that time.