AUSTRALIA — Audience measurement company Nielsen will not be participating in the Audited Media Association of Australia (AMAA) tender for its web audit service.
HONG KONG — Healthcare consultancy RedHealthAsia has teamed up with neuromarketing firm The Mind Lab to develop neuromarketing techniques in the healthcare sector in Asia.
US — Research consultancy firm Sample Solutions has unveiled research based on billions of ‘likes’ on social network Facebook.
US — Buxton is to use Visa Consumer Spending Insights for its customer analytics for American retailers and local governments.
US — The Association of National Advertisers (ANA) has announced an award for applying analytics to a marketing programme.
US — Technology company IMRSV has released face detection software which aims to allow any webcam to be used to gather real world data.
SINGAPORE — TapestryWorks has launched a shopper framework based on neuroscience and behavioural economics.
UK — Ipsos Mori has refuted newspaper reports that it was offering personal data for sale from 27m customers of the EE mobile phone network.
US — Global media agency MEC has launched a proprietary data platform to cut through cookie-level data to help quantify the ROI of digital marketing campaigns.
Media marketing and analytics software provider TiVo Research and Analytics (TRA) has extended its targeting capabilities with psychographic survey data.
US — The Interactive Advertising Bureau (IAB), the Mobile Marketing Association and the Media Rating Council have begun consultation on guidelines for measuring mobile application advertisement.
US — Online video ad targeting firm Tremor Video has been granted accreditation by the Media Rating Council (MRC) for five metrics that aims to help brand marketers measure the accuracy and effectiveness of digital video advertising.
US — EdgeSpring has released a big data analytics platform following $11m in series A funding.
US — BlackBerry is to have an analytics tool made available for its latest phone to help tool developers gain access to their app users’ data.
US — Ratings agency Nielsen has begun its first-ever trial of measuring ad campaigns on mobile apps.
US — Twitter has continued its spending spree with the purchase of document analytics company Lucky Sort.
UK — Research experience analytics company ForeSee has launched a software-as-a-service program that aims to show how individual consumers engage on mobile sites and apps.
UK — The creators of the Tesco Clubcard scheme, Clive Humby and Edwina Dunn, have branched out onto the stage with an investment into theatre analytics.
US — A New York-based former Accenture consultant has spent the past several months collating data about himself which he’s now looking to sell direct to advertisers.
US — Customer experience analytics firm ForeSee has launched a new approach to customer loyalty measurement, called the Word-of-Mouth Index (WoMI).
CANADA — Digital data collection provider Research Now has joined insight community technologies provider Vision Critical’s global partner program.