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Friday, 28 August 2015

Loyal fans and big moments behind TV programme social buzz

24-Aug-2015

Nielsen Social’s research looking at the level of Tweets throughout a programme series highlights who is contributing most to TV social buzz.

60% of Cannes shortlist led with social media

3-Aug-2015

Analysis of the 2015 Cannes Lions revealed that of the shortlisted and winning entries, 60% used social media as a lead channel, compared with 50% of the total pool.

Havas Media releases barometer to improve media inventory

9-Jun-2015

Havas Media has launched its Meta Quality Barometer, designed by Artemis Alliance, to update data across media inventory and improve campaign quality.

Global consumer confidence shows slight increase

20-May-2015

Nielsen’s global consumer confidence index has seen a one point increase from Q4 2014, when scores saw a slight dip.

Social adspend grows by 114%

24-Jul-2015

Global spend on social advertising grew by 114% year-on-year in Q2 2015, according to a new report.

Apple replaces Google as world's most valuable brand

27-May-2015

Apple has seen a 67% year-on-year rise in its brand value to reach $247bn, according to the 2015 BrandZ Top 100 Most Valuable Global Brands list.

One in four online minutes spent on social media

18-May-2015

The typical adult devotes 1.69 hours to networking each day, according to new research from GlobalWebIndex.