Analytics news
WebSideStory founder returns with new business Anametrix
US— A team of former WebSideStory executives – including founder Blaise Barrelet – have gone to market with a new business anaytics platform that aggregates online, offline and external databases for insight purposes.
ComScore eyes up television measurement forays, and hires former Arbitron exec
US— Web measurement firm ComScore looks poised to make a push into the TV audience measurement business and has hired former Arbitron executive Joan Fitzgerald to lead the foray.
BBM Analytics and Nielsen strike data integration deal
CANADA— BBM Analytics has struck a deal to tie radio ratings data with music airplay information from Nielsen’s Broadcast Data Systems to show how individual songs are rated on a minute-by-minute basis and how listeners react over a longer period of time.
Mobile ad network Millennial buys TapMetrics
US— Mobile analytics firm TapMetrics has been bought by mobile advertising network Millennial Media.
Visible Measures develops Trends app for online videos
US— After five years in business, Visible Measures has amassed a host of data on the performance of online video campaigns – some of which it is now making available through a web-based benchmarking application called Trends.
TNS, Compete collaborate on website optimisation
US— Sister companies TNS and Compete are combining their web research services for a new offer that aims to identify areas where websites are failing while offering recommendations to enchance performance.
Adobe condemns cookie respawning in comments to FTC
US— Flash developer Adobe is not happy with web companies using its technology to recreate deleted cookies and continue tracking the browsing habits of web users without permission.
ComScore defends against Mahalo CEO's boycott call
US— ComScore was forced on the defensive this weekend when the CEO of search engine Mahalo urged a boycott of the web measurement firm over its decision to charge websites for inclusion in its hybrid measurement system, Media Metrix 360.
ViziSense tests ad monitoring tool for India
INDIA— Web audience analytics firm ViziSense has launched a beta version of new tool to provide users with information about online advertising trends.
UK web analytics market grows 9% to £85m, says Econsultancy
UK— Web analytics spending in the UK grew 9% last year to £85m, according to a report published by digital marketing website Econsultancy.
Flurry in mobile app data partnership with ComScore
US— Analytics firm Flurry has struck a partnership with ComScore to integrate its data on mobile application usage with information ComScore collects on mobile web browsing habits.
Facebook teams with Omniture for ad buying and analytics
US— Facebook has unveiled a partnership with Omniture to aid the buying of ad space on the social networking site, followed up by post-campaign analysis.
WAA puts social media measurement definitions out to consultation
US— Do you know your ‘grab installs’ from your ‘seed installs’? And if not, how do you measure them? The Web Analytics Association (WAA) has published a set of standard definitions for social media measurement that aim to overcome such issues.
Australian outdoor media industry gets a Move on
AUSTRALIA— A new industry-funded audience measurement system for outdoor media made its long-awaited debut today, promising more accurate data on who actually sees billboards and poster advertising.
Scout Analytics taps typing rhythm for web measurement
US— Scout Analytics, a startup web analytics firm, has developed a unique solution to the problem of accurately measuring website audiences – recording the typing rhythms of web users.
Compete and 24/7 Real Media team up for targeted advertising
US— Kantar-owned web measurement firm Compete has joined forces with WPP’s 24/7 Real Media digital marketing agency to help clients ensure that their online ads are seen by specific consumer segments
Ground Truth aims to shake-up US mobile metrics industry
US— Ground Truth, a new mobile metrics firm, made its debut today – boasting access to mobile operator data for more than 2.5m mobile internet users in the United States.
Analytics firm Flurry claims Apple tablet preview
US— It’s the question that has the tech world gripped – what new piece of kit is Apple set to announce on Wednesday? The consensus says it’s a tablet PC, and app analytics firm Flurry claims to have observed the device in testing.
Web analytics expert warns against 'risky' use of Flash cookies
US— Flash cookies are emerging as a more reliable web audience measurement alternative to traditional HTTP cookies – but a leading analytics expert has warned companies they risk trouble if they use these “super-cookies” to override consumer privacy preferences.
Quantcast secures $27m investment to support Media Program
US— Web measurement firm Quantcast has bagged a $27.5m investment to back a new year push for its Media Program – a platform to allow marketers and website owners to buy and sell access to online audiences.
SPSS boss Jack Noonan to leave
US— Jack Noonan, chairman, president and CEO of survey and predictive analytics software maker SPSS, is to leave the firm as a result of its acquisition earlier this year by IBM.
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Harris adds social media data to flagship opinion poll
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Nielsen and Catalina form marketing ROI joint venture
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MDC Group to acquire analytics agency Communifx
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Evoc Insights signs up for Omniture analytics
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Opt-out needed for web analytics tools, say German authorities
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Site Intelligence named Thomas Cook analytics supplier
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Amex launches business insights division
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Media measurement coalition updates request for information
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Social media studies find pros and cons for buzz trackers
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Mob4Hire and Flurry team up for mobile app tracking
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MRI aims to improve marketing mix models for mags
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Arbitron works with agencies to determine impact of radio ads
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BlueKai launches audience analytics service
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GfK looks to gauge sales impact of ad campaigns with new panel
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BBC invites pitches for 'next gen' analytics tool
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Coremetrics makes play for Omniture customers
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iPerceptions unveils integrated web data dashboard
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Webtrends to launch iPhone analytics app
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Compete and Cannondale probe retail impact of online ads