Havas Media has launched its Meta Quality Barometer, designed by Artemis Alliance, to update data across media inventory and improve campaign quality.
Apple has seen a 67% year-on-year rise in its brand value to reach $247bn, according to the 2015 BrandZ Top 100 Most Valuable Global Brands list.
The typical adult devotes 1.69 hours to networking each day, according to new research from GlobalWebIndex.
Mobile advertising revenues rose by 76% to $12.5bn during 2014, increasing its share of digital ad revenues from 17% to 25% in that time.
Marketing optimism remains at a high level in March’s Global Marketing Index, with a 0.4 point rise in the headline score.
Nielsen’s global consumer confidence index has seen a one point increase from Q4 2014, when scores saw a slight dip.
ComScore has started its roll out of Trust Profiles, a collection of comScore ad metrics, so clients can see how their inventory will be represented in programmatic trading platforms.
The record figure was reached following a 14% increase in 2014, according to the latest IAB figures.
Newsbrands reached 22.4 million people on smartphones in January this year according to comScore’s mobile audience measurement system Mobile Metrix, the equivalent of 78% of the total smartphone audience.