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Wednesday, 20 August 2014

US marketers plan analytics investments to improve personalisation


Marketers believe personalisation impacts customer loyalty but achieving it remains a challenge, according to new research.

US MR industry continues to recover


The Research Industry Index has shown its strongest 12 months in the history of the study.

IAB Europe report reveals 'robust digital advertising growth'


The AdEx Benchmark 2013 report reveals online advertising grew 11.9% to a market value of €27.3bn in 2013, driven by developing markets.

Mobile data boosts OOH advertising by 200%


Significant improvement when mobile data used to plan campaigns, initial results from Posterscope and EE partnership suggest.

Nielsen commits to sample size boost in LPM, set-meter markets


15 LPM markets, and 31 set-meter markets to get extra homes to improve ratings stability.

Online advertisers call for industry-wide metrics


Results from IAB Europe’s Metrics and KPIs survey show most online advertisers think an established measurement currency would help drive investment.

Ipsos MediaCT launches data science unit


New unit is headed by chief data science officer Neil Farrer.

Location data used to show Facebook ad impact


Mobile data from EE used by Vizeum and iProspect to measure increase in visitors to IKEA store in Cardiff.

Route adds retail data to outdoor audience measurement system


New data release adds audience estimates for 6,000 retail sites, including supermarkets and motorway service stations.

Yahoo-run ad campaigns to get comScore vCE integration


Partnership with research firm will integrate validated Campaign Essentials with ad platform.

Mindshare taps weather data for targeted advertising


Deal with The Weather Channel parent company will help steer media plans and purchases.

Data analytics is highest-ranked strategic area for C-suite


56% of consumer goods and retail business leaders cite it as being important to firm’s strategy, according to a recent survey.

Global ad spending growth set to double this year


Total media ad spending to increase 5.7%, more than double the growth rate of 2.6% a year ago, according to eMarketer.

Sizmek taps weather data to aid programmatic ad buys


New data sources added, including temperature ranges and weather events.

Twitter partners with Billboard for music charts


Trending 140 and Emerging Artists charts to track most shared songs on the social network.

Twitter TV Ratings service gets demographic data add-on


Nielsen to report the age and gender profiles of people tweet and see tweets about TV shows.

41% of European online ads not reaching intended audience, says Nielsen


Online ad impressions in UK, Germany, France and Italy reportedly not reaching intended audience.

Photo analytics firm lands $2.2m funding


Ditto Labs gets backing to help brands spot products and logos in photos shared over social media.

Location analytics 'worth $11.84bn by 2019', says analyst


MarketsandMarkets expects big things from ‘the next revolution in business intelligence’.

Tumblr is tops for lasting TV conversation, says Pulsar


Social TV conversations peak early on Twitter, but show longevity on Tumblr, according to social data analyst.

Wikipedia: a better guide to flu trends than Google


New study finds Wikipedia page traffic to be more accurate in estimating flu-like illnesses than Google Flu Trends.