The headline Global Marketing Index (GMI), an indicator of the state of the global marketing industry, is up by 2.6 points on the December figure.
YouTube’s ad leader board for 2014, which ranks the ads people have chosen to watch throughout the year in the UK, showed Sainsbury’s Christmas ad featuring the WW1 truce football game was the most watched.
Reaction from UK public to George Osbourne’s Statement more positive than any other political events on social media in 2014, according to analysis.
Supermarket shopping and comparison website mySupermarket has launched mySupermarket Insights so marketers can track campaign impact and sales performance in real-time.
Data marketing agency The Blueberry Wave has dramatically improved its data processing time by teaming up with supercomputing specialists Kognitio.
Visual content curation social network’s new features will allow businesses insight into how ‘Promoted Pins’ affect their business.
New analysis from Google has revealed that 56.1% of digital ads served to consumers are never seen.
With 89% of European advertisers and ad agencies saying programmatic trading will have a significant impact on digital advertising (IAB), Turn outlines its predictions for data-driven advertising for next year.
The percentage of Interbrand 100 brands posting to Twitter at least once a day has grown from 92% to 94% YOY, according to new research.
European consumers are no longer as optimistic about the future as they were in June, according to research.
Developed with Twitter as part of a global partnership, the Kantar Twitter TV Ratings tool will be available from mid-October.