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Thursday, 28 May 2015

Apple replaces Google as world's most valuable brand

27-May-2015

Apple has seen a 67% year-on-year rise in its brand value to reach $247bn, according to the 2015 BrandZ Top 100 Most Valuable Global Brands list.

Global consumer confidence shows slight increase

20-May-2015

Nielsen’s global consumer confidence index has seen a one point increase from Q4 2014, when scores saw a slight dip.

ComScore adds Trust Profiles

27-Apr-2015

ComScore has started its roll out of Trust Profiles, a collection of comScore ad metrics, so clients can see how their inventory will be represented in programmatic trading platforms.

UK digital adspend hits £7.2bn

9-Apr-2015

The record figure was reached following a 14% increase in 2014, according to the latest IAB figures.

Smartphones biggest digital platform for newsbrands

16-Mar-2015

Newsbrands reached 22.4 million people on smartphones in January this year according to comScore’s mobile audience measurement system Mobile Metrix, the equivalent of 78% of the total smartphone audience.

Industry collaboration #IPASocialWorks for social media measure

3-Feb-2015

Social media platforms Twitter and Facebook have collaborated with The Market Research Society, Institute of Practitioners of Advertising and Marketing Society to launch #IPASocialWorks for better social media measurement.

One in four online minutes spent on social media

18-May-2015

The typical adult devotes 1.69 hours to networking each day, according to new research from GlobalWebIndex.

One quarter of all US digital ad revenues now from mobile

23-Apr-2015

Mobile advertising revenues rose by 76% to $12.5bn during 2014, increasing its share of digital ad revenues from 17% to 25% in that time.

TV loses out to mobile and digital in latest GMI

30-Mar-2015

Marketing optimism remains at a high level in March’s Global Marketing Index, with a 0.4 point rise in the headline score.

Starcom in set-top box data collaboration

6-Feb-2015

Media network Starcom MediaVest and cable set-top box data company FourthWall Media have announced a partnership allowing the agency access to FourthWall’s anonymous, non-aggregated viewership data.