Analytics news
Loudpixel's Levee looks to calm flood of social media data
US— Getting your company noticed in the crowded social media monitoring marketplace is hard-work – so one Chicago-based start-up is taking a different tack. It’s built a dashboard in which to bring together data from the myriad tools available to marketers.
Tivo set to open up web viewing data stream
US— Tivo is to begin reporting data on how much time its set-top box owners spend watching web content via their televisions, alongside its existing measurement of linear and time-shifted TV viewing behaviours.
FT's paid-for circulation measure makes its debut
UK— The Financial Times has released the first data from its new measure of combined print and online paid-for circulation, which calculates the number of people who access paid-for FT content every day.
CIA and Google take stake in web monitor Recorded Future
US— Google Ventures and the Central Intelligence Agency’s investment arm are backing an online technology firm that analyses information across the internet to provide insight and predict how much coverage an event or issue will generate.
Htec and CFI Group launch consumer behaviour prediction tool
UK— Loyalty technology firm Htec and customer satisfaction measurement agency CFI Group are partnering on a service that aims to help companies predict future customer behaviour based on their buying history.
IAB rolls outs social media measurement framework
UK— The Internet Advertising Bureau’s (IAB) Social Media Council has created a framework to help advertisers and agencies measure the success or failings of their social media campaigns.
Rights group prepares legal challenge to Turkey's Google ban
TURKEY— An internet rights group is mounting a legal challenge to the Turkish government’s ongoing ban on Google-owned YouTube – and a wider ban on other Google services, including its web analytics package.
Kantar Media combines web monitoring with survey data
UK— Kantar Media is launching a service that combines publishers’ web monitoring data with custom online surveys.
4th Screen Advertising rolls out mobile targeting tools
UK — Mobile ad agency 4th Screen Advertising has launched a new platform to help advertisers better target their audience and keep track of engagement.
Webtrends CEO: Coremetrics takeover 'ruined most of my day'
US— IBM’s bid to buy Coremetrics has set tongues wagging about whether Webtrends – the last of the big independent web analytics players – will be next on the auction block. But Webtrends CEO Alex Yoder says the company has no plans to go shop itself.
Turkish president lends support to overturn ban on Google services
TURKEY— Google has gained a valuable ally in its fight to lift restrictions affecting its services in Turkey – the country’s president Abdullah Gul.
Nokia picks up app analytics firm Motally amid mobile ad industry shakeup
FINLAND— Mobile phone giant Nokia has announced a deal to acquire mobile web and app analytics firm Motally in a move that will help support the development of Nokia’s Ovi app store.
Alterian and FSA Datalytics agree Canadian deal
US— Marketing engagement technology provider FSA Datalytics has struck a deal with marketing and analytics software firm Alterian to offer the latter’s products and services to its clients in Canada.
Thanks a billion! ComScore corrects Yahoo page view data
US— ComScore today disclosed an error in previously published data relating to Yahoo’s US page views. The figures were only out by 3% – but given the size of the web portal’s audience, that meant page views were underreported by more than a billion.
Networked Insights looks to deliver insights from Facebook fan pages
US— Social media analytics agency Networked Insights has launched a tool to help brands draw insight from their individual fan pages on Facebook.
Report points to Apple back-track on app analytics rules
US— The confusion over Apple’s iPhone application developer rules continues – it now seems that the company is not enforcing restrictions on the sharing of app usage data with ad networks owned by major rivals.
Questar implements Clarabridge text analytics
US— Questar, which provides data collection and processing services for research, is to include text analytics from Clarabridge in its customer experience measurement programmes.
Datameer and Zementis link for predictive analytics tool
US— Data analytics firm Datameer and predictive analytics specialist Zementis have formed a strategic alliance to combine their offerings.
DePaul University and IBM team up for new analytics centre
US— IBM has part-funded the launch of a new data analysis centre at DePaul University in Chicago.
Report says FTC to probe Apple effect on mobile ad market
US— Officials at the Federal Trade Commission (FTC) look set to investigate concerns that changes to Apple’s developer rules could potentially restrict competition in the mobile advertising market, according to a Bloomberg report.
Twitter buys analytics firm Smallthought Systems
US— Twitter is stepping up its commitment to analytics with the acquisition of Smallthought Systems, developers of the web analytics dashboard Trendly.
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AERS adds PayPal data to eBay market research tool
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Zokem's mobile analytics scoops funding for international expansion
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Quantcast gets MRC accreditation for Quantified Publisher web traffic data
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Publishers Australia backs ABA digital audit service
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Automated sentiment analysis gives poor showing in accuracy test
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Beta release for Google's Analytics opt-out add-on
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FT follows Times in withdrawing from public ABCe audits
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Mobile app analytics firm launches privacy initiative
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SPSS analyses smiley faces
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Growth in online and mobile video ad spend spurs Kantar unveilings
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Apple keeps third-party analytics ban in revised developer rules
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Google 'cutting away' at the market share of paid-for analytics, says report
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Kenshoo adds Experian Hitwise data to keyword bid management tool
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Apple's Jobs vents at analytics firm who peeked at iPad testing
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ComScore waives $5k setup fee for Media Metrix 360
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Omniture finds web analytics tools fall short in measuring ROI
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Big whoop! Researchers develop online sarcasm detector
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FT develops new model for measuring average daily audience
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Twitter data mirrors opinion poll results, study finds
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Nielsen rolls out Australian mobile internet measurement service