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Tuesday, 16 September 2014

Number of followers a brand has is now 'irrelevant'


More than half of Britain’s adult population engaged in social media do little to increase brand interest, according to new segmentation research from Kantar Media TGI.

US marketers plan analytics investments to improve personalisation


Marketers believe personalisation impacts customer loyalty but achieving it remains a challenge, according to new research.

Data analytics is highest-ranked strategic area for C-suite


56% of consumer goods and retail business leaders cite it as being important to firm’s strategy, according to a recent survey.

Global ad spending growth set to double this year


Total media ad spending to increase 5.7%, more than double the growth rate of 2.6% a year ago, according to eMarketer.

Sizmek taps weather data to aid programmatic ad buys


New data sources added, including temperature ranges and weather events.

Twitter partners with Billboard for music charts


Trending 140 and Emerging Artists charts to track most shared songs on the social network.

Twitter TV Ratings service gets demographic data add-on


Nielsen to report the age and gender profiles of people tweet and see tweets about TV shows.

41% of European online ads not reaching intended audience, says Nielsen


Online ad impressions in UK, Germany, France and Italy reportedly not reaching intended audience.

US MR industry continues to recover


The Research Industry Index has shown its strongest 12 months in the history of the study.

IAB Europe report reveals 'robust digital advertising growth'


The AdEx Benchmark 2013 report reveals online advertising grew 11.9% to a market value of €27.3bn in 2013, driven by developing markets.

Mobile data boosts OOH advertising by 200%


Significant improvement when mobile data used to plan campaigns, initial results from Posterscope and EE partnership suggest.

Nielsen commits to sample size boost in LPM, set-meter markets


15 LPM markets, and 31 set-meter markets to get extra homes to improve ratings stability.

Online advertisers call for industry-wide metrics


Results from IAB Europe’s Metrics and KPIs survey show most online advertisers think an established measurement currency would help drive investment.

Ipsos MediaCT launches data science unit


New unit is headed by chief data science officer Neil Farrer.

Location data used to show Facebook ad impact


Mobile data from EE used by Vizeum and iProspect to measure increase in visitors to IKEA store in Cardiff.