This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies. Find out more here

Wednesday, 01 October 2014

Study 'confirms' link between TV and Twitter

25-Sep-2014

Kantar study suggests 11% of shows gain viewers during broadcast as a direct result of tweets.

Fashion brands 'most effective' at using Twitter

23-Sep-2014

Top performers on Twitter include Burberry and Marks & Spencer, according to a new study by social media agency Battenhall.

Number of followers a brand has is now 'irrelevant'

27-Aug-2014

More than half of Britain’s adult population engaged in social media do little to increase brand interest, according to new segmentation research from Kantar Media TGI.

US MR industry continues to recover

24-Jul-2014

The Research Industry Index has shown its strongest 12 months in the history of the study.

IAB Europe report reveals 'robust digital advertising growth'

17-Jul-2014

The AdEx Benchmark 2013 report reveals online advertising grew 11.9% to a market value of €27.3bn in 2013, driven by developing markets.

Mobile data boosts OOH advertising by 200%

9-Jun-2014

Significant improvement when mobile data used to plan campaigns, initial results from Posterscope and EE partnership suggest.

Mongolian research agency bought by WPP

19-Sep-2014

WPP-owned Y&R Advertising has acquired the creative and research agency of MCS Holding in Mongolia with the research arm to operate as part of TNS.

US marketers plan analytics investments to improve personalisation

19-Aug-2014

Marketers believe personalisation impacts customer loyalty but achieving it remains a challenge, according to new research.

Data analytics is highest-ranked strategic area for C-suite

22-Jul-2014

56% of consumer goods and retail business leaders cite it as being important to firm’s strategy, according to a recent survey.

Global ad spending growth set to double this year

11-Jul-2014

Total media ad spending to increase 5.7%, more than double the growth rate of 2.6% a year ago, according to eMarketer.

Sizmek taps weather data to aid programmatic ad buys

5-Jun-2014

New data sources added, including temperature ranges and weather events.