Analytics news
Semetric updates music popularity tracking tool
UK— Tech firm Semetric has unveiled an improved web-based version of its Musicmetric service, which tracks social media and illegal filesharing activity for thousands of artists.
Next Big Sound seen as next big thing – gets $6.5m funding
US— Next Big Sound (NBS), a data analytics firm that tracks the popularity of music artists on social media sites, has closed a $6.5m financing round.
UK web analytics to top £100m, says Econsultancy
UK— The UK web analytics market is set to grow by 12% in 2011, taking its value to more than £100m, according to a new report from Econsultancy.
South Africa adding time-shifted data to TV figures
SOUTH AFRICA— The South African Advertising Research Foundation (Saarf) is to introduce a TV metric that combines existing live audience data with time-shifted data collected from personal video recorders (PVR).
MRC reviewing Nielsen data in Nickelodeon dispute
US— The Media Rating Council is working with Nielsen on a review of its TV audience data after Viacom queried a surprise fall in ratings for its Nickelodeon channel.
Nielsen still exploring 'opt-in only' services with Carrier IQ
US— Nielsen is continuing to work with Carrier IQ to explore opportunities for joint measurement of mobile services, networks and devices despite the privacy storm engulfing the mobile intelligence company.
YouTube introduces new analytics capabilities
US— YouTube has upgraded its analytics abilities with a new set of tools for users to understand who is watching their videos.
Bunchball working with Adobe on gamification analytics
US— Bunchball, the developer of a website gamification platform, is partnering with Adobe in a bid to integrate gamification analytics into Adobe’s digital marketing suite.
Scout Analytics launches research division
US— Web analytics firm Scout Analytics has spun out a research division that will develop behavioural models of online audiences to help publishers design new methodologies that predict revenue and profits based on audience size and behaviours.
SymphonyIRI and Legolas tie online ads to offline sales
US— Retail researcher SymphonyIRI has teamed with online ad marketplace Legolas to enable marketers to buy online ads based on in-store purchase data.
Credit card data to target online advertising?
US— Credit card networks Visa and Mastercard are working on plans to segment card users based on their offline purchase behaviour to target them with online advertising, according to a report.
Carrier IQ publishes report to fight privacy fears
US— Mobile intelligence firm Carrier IQ has published a 19-page report to reassure consumers that its software is not the threat to privacy that some have claimed.
Nielsen scraps Tasmanian radio survey
AUSTRALIA— Nielsen has cancelled its radio audience measurement survey in Tasmania after discovering that its sample over-represented older listeners and under-represented the younger demographic.
Buddy Media partners ComScore for social metrics
US— WPP-backed social marketing management platform Buddy Media is partnering with ComScore to add its social media metrics to Buddy Media’s product suite.
Carrier IQ hits back at 'surveillence' claims
US— Under-fire mobile intelligence firm Carrier IQ broke its silence late last week to defend its technology and “vigorously disagree” with those speculating that the firm may have violated federal wiretap laws.
Rentrak to count viewers for individual commercials
US— Rentrak today boasted that it had jumped ahead of rival Nielsen with a new TV metric that can tell advertisers how many viewers were exposed to specific commercials in a national campaign.
Carrier IQ drops legal action against software researcher
US— Mobile intelligence firm Carrier IQ backpedalled yesterday from threats of legal action brought against a researcher who raised concerns about the type of data the company was collecting from mobile phone handsets.
Web consortium publishes draft do-not-track standards
US— The Worldwide Web Consortium (W3C) has published draft standards for a do-not-track mechanism that it hopes will become official by mid-2012.
Adobe looks to take lead in managing, measuring digital ads
US— Adobe, which bought the Omniture web analytics business two years ago, is setting out to be “the leader in solutions to manage, measure and optimise digital marketing and advertising” with a company restructure.
HP tests predictive capabilities of social media data
US— Hewlett-Packard (HP) has announced promising results for a pilot programme that combined social media and company-held data in a bid to predict customer behaviour.
Crowd Factory adds analytics to social media tool
US— Crowd Factory has added analytics capabilities to its social marketing tool that allows users to assess the impact of social media on their advertising campaigns.