Analytics news
Nielsen backs out of AMAA's web audit tender
AUSTRALIA — Audience measurement company Nielsen will not be participating in the Audited Media Association of Australia (AMAA) tender for its web audit service.
RedHealthAsia teams up with The Mind Lab's neuromarketing
HONG KONG — Healthcare consultancy RedHealthAsia has teamed up with neuromarketing firm The Mind Lab to develop neuromarketing techniques in the healthcare sector in Asia.
Could 'likes' plug health knowledge gap?
US — Research consultancy firm Sample Solutions has unveiled research based on billions of ‘likes’ on social network Facebook.
Buxton to use Visa for retailers' customer analytics
US — Buxton is to use Visa Consumer Spending Insights for its customer analytics for American retailers and local governments.
ANA puts up $50k analytics prize
US — The Association of National Advertisers (ANA) has announced an award for applying analytics to a marketing programme.
IMRSV launches webcam face recognition software
US — Technology company IMRSV has released face detection software which aims to allow any webcam to be used to gather real world data.
TapestryWorks launches neuro-based shopping behaviour framework
SINGAPORE — TapestryWorks has launched a shopper framework based on neuroscience and behavioural economics.
Ipsos Mori denies claims of personal data selling
UK — Ipsos Mori has refuted newspaper reports that it was offering personal data for sale from 27m customers of the EE mobile phone network.
MEC takes a cutter to cookies
US — Global media agency MEC has launched a proprietary data platform to cut through cookie-level data to help quantify the ROI of digital marketing campaigns.
TiVo adds psychographic data to its targeting software
Media marketing and analytics software provider TiVo Research and Analytics (TRA) has extended its targeting capabilities with psychographic survey data.
US associations launch mobile app ad measurement guidelines
US — The Interactive Advertising Bureau (IAB), the Mobile Marketing Association and the Media Rating Council have begun consultation on guidelines for measuring mobile application advertisement.
Tremor Video gets MRC accreditation for video ad metrics
US — Online video ad targeting firm Tremor Video has been granted accreditation by the Media Rating Council (MRC) for five metrics that aims to help brand marketers measure the accuracy and effectiveness of digital video advertising.
EdgeSpring unveils big data analytics platform
US — EdgeSpring has released a big data analytics platform following $11m in series A funding.
Flurry to provide analytics tool for the BlackBerry 10
US — BlackBerry is to have an analytics tool made available for its latest phone to help tool developers gain access to their app users’ data.
Nielsen pilots measurement of ads on mobile apps
US — Ratings agency Nielsen has begun its first-ever trial of measuring ad campaigns on mobile apps.
Lucky Sort becomes latest purchase for Twitter
US — Twitter has continued its spending spree with the purchase of document analytics company Lucky Sort.
ForeSee launches tool to track mobile use
UK — Research experience analytics company ForeSee has launched a software-as-a-service program that aims to show how individual consumers engage on mobile sites and apps.
H&D Ventures books into theatre analytics
UK — The creators of the Tesco Clubcard scheme, Clive Humby and Edwina Dunn, have branched out onto the stage with an investment into theatre analytics.
Man takes to Kickstarter to sell trove of personal data
US — A New York-based former Accenture consultant has spent the past several months collating data about himself which he’s now looking to sell direct to advertisers.
ForeSee looks for better loyalty metrics with WoMI
US — Customer experience analytics firm ForeSee has launched a new approach to customer loyalty measurement, called the Word-of-Mouth Index (WoMI).
Research Now joins Vision Critical's partner program
CANADA — Digital data collection provider Research Now has joined insight community technologies provider Vision Critical’s global partner program.
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YFind launches shoppers analytics dashboard
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Nugg.ad develops audience and research unit
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Dollywagon launches social media analytics company
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Google gets Media Rating Council accreditation
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Ipsos Healthcare launches chronic disease study
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PeopleBrowsr and Twitter settle Firehose dispute
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BrainJuicer announces decision-making methodology
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SMG integrates ShareThis' social metric into ad planning interface
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Maritz launches restaurant customer insight tool
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Face rolls out new social data analysis platform
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AMAA looks for web metrics providers
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Placed launches physical world ratings service
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Nielsen pilots digital programme ratings
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Monolith appoints advisor ahead of launch
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IBOPE Media adds mobile to its internet monitoring
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GfK looks to boost US consumer panel
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Google rolls out Analytics Premium to European countries
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Facebook appoints advisory board to examine insight
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CIMM-backed study sees cross-platform boost for ad campaigns
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Voxco spins off social media monitoring tool