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Sunday, 20 April 2014

Viacom taps Mass Relevance for social media measurement

11-Apr-2014

EchoGraph platform to track and analyse social activity for Viacom advertisers.

After Ipsos deal, Realeyes bags another win

11-Apr-2014

Emotion measurement firm wins Big Data Venture Challenge at I-COM summit.

AOL co-founder to invest in three data and analytics companies

7-Apr-2014

Steve Case pledges funds for Google Demo Day companies Automated Insights, Docalytics and GoSpotCheck.

Millward Brown launches Link test for branded mobile apps

7-Apr-2014

“An app, in many ways, is a piece or an extension of advertising creative,” says creative development VP Mitzi Lorentzen.

Twitter and Kantar extend partnership to 'Data of Now'

1-Apr-2014

Companies will collaborate on new research products for ad effectiveness, consumer insight and more.

Data innovation contest puts £125k up for grabs

25-Mar-2014

Five business – including EE – are working with IC tomorrow to find solutions to data challenges.

British Gas taps SAS for analytics, campaign optimisation

12-Mar-2014

“We’re looking to improve the response rate to campaigns,” says Steve Thomas, head of campaign decisioning.

ANA doubles marketing analytics prize money to $100k

26-Feb-2014

Winner and two runners-up will get to donate cash to their favourite charities.

Facebook removes two analytics firms from mobile measurement programme

13-Feb-2014

Kontagent and HasOffers withdrawn from programme for violating terms of agreement.

IAB answers the question: what is ad engagement?

10-Feb-2014

“A spectrum of consumer advertising activities and experiences that will have a positive impact on a brand.”

DJS targets local authorities with new segmentation tool

5-Feb-2014

‘Localise’ pitched as decision support tool for asset management.

Winners named in £225,000 innovation competition

8-Apr-2014

Vidiro, Jellybooks and Temptster win £25,000 each for analytics solutions.

Nielsen boasts measurement firsts with CBS and Syncbak

7-Apr-2014

Reports first results from combined local TV and radio measurement, and gets partner for local mobile ratings.

TAM Ireland taps Colourtext for TV tweet analysis

2-Apr-2014

TV measurement firm wants to understand what percentage of Irish tweets are about TV.

Media Rating Council lifts ad viewability advisory

1-Apr-2014

Online advertisers and publishers given go-ahead to start trading on viewable impressions.

IBM finds more CMOs unprepared to deal with big data

24-Mar-2014

Survey of 500 chief marketing officers suggests big data concerns are up on three years ago.

Ecommerce incubator builds Hadoop-based behaviour analysis system

12-Mar-2014

Rocket Internet platform to support growth of startups by understanding user behaviour on websites.

Website to let shoppers opt out of location tracking

18-Feb-2014

11 analytics companies agree to honour opt-out requests made via Smart Store Privacy site.

Google to add comScore vCE metric to DoubleClick

11-Feb-2014

Validated Campaign Essentials to be built directly into the DoubleClick ad server.

NRS to add mobile and tablet readership data to PADD

6-Feb-2014

New platform data to provide measure of “total reach” for print brands, says CEO Mike Ironside.

ComScore ramps up Blueprint with CIMM's backing

3-Feb-2014

Coalition members invited to participate in cross-platform measurement service.