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Wednesday, 01 October 2014

Study 'confirms' link between TV and Twitter


Kantar study suggests 11% of shows gain viewers during broadcast as a direct result of tweets.

Fashion brands 'most effective' at using Twitter


Top performers on Twitter include Burberry and Marks & Spencer, according to a new study by social media agency Battenhall.

Number of followers a brand has is now 'irrelevant'


More than half of Britain’s adult population engaged in social media do little to increase brand interest, according to new segmentation research from Kantar Media TGI.

US MR industry continues to recover


The Research Industry Index has shown its strongest 12 months in the history of the study.

IAB Europe report reveals 'robust digital advertising growth'


The AdEx Benchmark 2013 report reveals online advertising grew 11.9% to a market value of €27.3bn in 2013, driven by developing markets.

Mobile data boosts OOH advertising by 200%


Significant improvement when mobile data used to plan campaigns, initial results from Posterscope and EE partnership suggest.

Mongolian research agency bought by WPP


WPP-owned Y&R Advertising has acquired the creative and research agency of MCS Holding in Mongolia with the research arm to operate as part of TNS.

US marketers plan analytics investments to improve personalisation


Marketers believe personalisation impacts customer loyalty but achieving it remains a challenge, according to new research.

Data analytics is highest-ranked strategic area for C-suite


56% of consumer goods and retail business leaders cite it as being important to firm’s strategy, according to a recent survey.

Global ad spending growth set to double this year


Total media ad spending to increase 5.7%, more than double the growth rate of 2.6% a year ago, according to eMarketer.

Sizmek taps weather data to aid programmatic ad buys


New data sources added, including temperature ranges and weather events.