EchoGraph platform to track and analyse social activity for Viacom advertisers.
Emotion measurement firm wins Big Data Venture Challenge at I-COM summit.
Steve Case pledges funds for Google Demo Day companies Automated Insights, Docalytics and GoSpotCheck.
“An app, in many ways, is a piece or an extension of advertising creative,” says creative development VP Mitzi Lorentzen.
Companies will collaborate on new research products for ad effectiveness, consumer insight and more.
Five business – including EE – are working with IC tomorrow to find solutions to data challenges.
“We’re looking to improve the response rate to campaigns,” says Steve Thomas, head of campaign decisioning.
Winner and two runners-up will get to donate cash to their favourite charities.
Kontagent and HasOffers withdrawn from programme for violating terms of agreement.
“A spectrum of consumer advertising activities and experiences that will have a positive impact on a brand.”
‘Localise’ pitched as decision support tool for asset management.
Vidiro, Jellybooks and Temptster win £25,000 each for analytics solutions.
Reports first results from combined local TV and radio measurement, and gets partner for local mobile ratings.
TV measurement firm wants to understand what percentage of Irish tweets are about TV.
Online advertisers and publishers given go-ahead to start trading on viewable impressions.
Survey of 500 chief marketing officers suggests big data concerns are up on three years ago.
Rocket Internet platform to support growth of startups by understanding user behaviour on websites.
11 analytics companies agree to honour opt-out requests made via Smart Store Privacy site.
Validated Campaign Essentials to be built directly into the DoubleClick ad server.
New platform data to provide measure of “total reach” for print brands, says CEO Mike Ironside.
Coalition members invited to participate in cross-platform measurement service.