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Friday, 19 December 2014

Over half of digital ads 'never seen'

4-Dec-2014

New analysis from Google has revealed that 56.1% of digital ads served to consumers are never seen.

Autumn Statement 'most popular political Twitter event of 2014'

4-Dec-2014

Reaction from UK public to George Osbourne’s Statement more positive than any other political events on social media in 2014, according to analysis.

mySupermarket launches insights service

18-Nov-2014

Supermarket shopping and comparison website mySupermarket has launched mySupermarket Insights so marketers can track campaign impact and sales performance in real-time.

The Blueberry Wave teams up with Kognitio

10-Nov-2014

Data marketing agency The Blueberry Wave has dramatically improved its data processing time by teaming up with supercomputing specialists Kognitio.

Pinterest to offer targeting and conversion features

3-Oct-2014

Visual content curation social network’s new features will allow businesses insight into how ‘Promoted Pins’ affect their business.

Study 'confirms' link between TV and Twitter

25-Sep-2014

Kantar study suggests 11% of shows gain viewers during broadcast as a direct result of tweets.

Mongolian research agency bought by WPP

19-Sep-2014

WPP-owned Y&R Advertising has acquired the creative and research agency of MCS Holding in Mongolia with the research arm to operate as part of TNS.

Three data-driven ad trends for 2015

26-Nov-2014

With 89% of European advertisers and ad agencies saying programmatic trading will have a significant impact on digital advertising (IAB), Turn outlines its predictions for data-driven advertising for next year.

94% of Interbrand 100 tweet daily

18-Nov-2014

The percentage of Interbrand 100 brands posting to Twitter at least once a day has grown from 92% to 94% YOY, according to new research.

European consumer optimism in decline

16-Oct-2014

European consumers are no longer as optimistic about the future as they were in June, according to research.

Kantar launches UK's official Twitter TV ratings

2-Oct-2014

Developed with Twitter as part of a global partnership, the Kantar Twitter TV Ratings tool will be available from mid-October.

Fashion brands 'most effective' at using Twitter

23-Sep-2014

Top performers on Twitter include Burberry and Marks & Spencer, according to a new study by social media agency Battenhall.

Number of followers a brand has is now 'irrelevant'

27-Aug-2014

More than half of Britain’s adult population engaged in social media do little to increase brand interest, according to new segmentation research from Kantar Media TGI.