Winner and two runners-up will get to donate cash to their favourite charities.
11 analytics companies agree to honour opt-out requests made via Smart Store Privacy site.
Validated Campaign Essentials to be built directly into the DoubleClick ad server.
New platform data to provide measure of “total reach” for print brands, says CEO Mike Ironside.
Coalition members invited to participate in cross-platform measurement service.
Agency says some 50% of young, urban Mexicans engage in second-screening.
Gartner predicts 25% of large global companies will have one by 2015.
“The challenges to our privacy do not come from government alone,” warns US president.
Simon Cowell’s Syco Entertainment sets talent scouting challenge for analytics pros.
SHOP platform to report demographic and competitive profiles for online retailers.
Media planners to examine how television advertising campaigns perform among lifestyle groups.
Kontagent and HasOffers withdrawn from programme for violating terms of agreement.
“A spectrum of consumer advertising activities and experiences that will have a positive impact on a brand.”
‘Localise’ pitched as decision support tool for asset management.
“It’s something that all our clients are interested in understanding,” says SecondSync MD Andy Littledale.
Marketing services group taps social media data sources.
New study says marketers are focused on new media channels at the expense of marketing messages.
US media measurement auditor signs off on ad verification and viewability metrics.
Looking to lower barriers to entry and increase uptake with free version, says CEO Will Smith.
US — Programmatic online video ad platform BrightRoll has reached an agreement to integrate Nielsen’s Online Campaign Ratings (OCR) into its campaign management and reporting console.
Ad technology certified ahead of expected lifting of MRC advisory on viewability measurement.