Apple has seen a 67% year-on-year rise in its brand value to reach $247bn, according to the 2015 BrandZ Top 100 Most Valuable Global Brands list.
Nielsen’s global consumer confidence index has seen a one point increase from Q4 2014, when scores saw a slight dip.
ComScore has started its roll out of Trust Profiles, a collection of comScore ad metrics, so clients can see how their inventory will be represented in programmatic trading platforms.
The record figure was reached following a 14% increase in 2014, according to the latest IAB figures.
Newsbrands reached 22.4 million people on smartphones in January this year according to comScore’s mobile audience measurement system Mobile Metrix, the equivalent of 78% of the total smartphone audience.
Social media platforms Twitter and Facebook have collaborated with The Market Research Society, Institute of Practitioners of Advertising and Marketing Society to launch #IPASocialWorks for better social media measurement.
The typical adult devotes 1.69 hours to networking each day, according to new research from GlobalWebIndex.
Mobile advertising revenues rose by 76% to $12.5bn during 2014, increasing its share of digital ad revenues from 17% to 25% in that time.
Marketing optimism remains at a high level in March’s Global Marketing Index, with a 0.4 point rise in the headline score.
Media network Starcom MediaVest and cable set-top box data company FourthWall Media have announced a partnership allowing the agency access to FourthWall’s anonymous, non-aggregated viewership data.