More than half of Britain’s adult population engaged in social media do little to increase brand interest, according to new segmentation research from Kantar Media TGI.
Marketers believe personalisation impacts customer loyalty but achieving it remains a challenge, according to new research.
56% of consumer goods and retail business leaders cite it as being important to firm’s strategy, according to a recent survey.
Total media ad spending to increase 5.7%, more than double the growth rate of 2.6% a year ago, according to eMarketer.
New data sources added, including temperature ranges and weather events.
Trending 140 and Emerging Artists charts to track most shared songs on the social network.
Nielsen to report the age and gender profiles of people tweet and see tweets about TV shows.
Online ad impressions in UK, Germany, France and Italy reportedly not reaching intended audience.
The Research Industry Index has shown its strongest 12 months in the history of the study.
The AdEx Benchmark 2013 report reveals online advertising grew 11.9% to a market value of €27.3bn in 2013, driven by developing markets.
Significant improvement when mobile data used to plan campaigns, initial results from Posterscope and EE partnership suggest.
15 LPM markets, and 31 set-meter markets to get extra homes to improve ratings stability.
Results from IAB Europe’s Metrics and KPIs survey show most online advertisers think an established measurement currency would help drive investment.
New unit is headed by chief data science officer Neil Farrer.
Mobile data from EE used by Vizeum and iProspect to measure increase in visitors to IKEA store in Cardiff.