Kantar study suggests 11% of shows gain viewers during broadcast as a direct result of tweets.
Top performers on Twitter include Burberry and Marks & Spencer, according to a new study by social media agency Battenhall.
More than half of Britain’s adult population engaged in social media do little to increase brand interest, according to new segmentation research from Kantar Media TGI.
The Research Industry Index has shown its strongest 12 months in the history of the study.
The AdEx Benchmark 2013 report reveals online advertising grew 11.9% to a market value of €27.3bn in 2013, driven by developing markets.
Significant improvement when mobile data used to plan campaigns, initial results from Posterscope and EE partnership suggest.
WPP-owned Y&R Advertising has acquired the creative and research agency of MCS Holding in Mongolia with the research arm to operate as part of TNS.
Marketers believe personalisation impacts customer loyalty but achieving it remains a challenge, according to new research.
56% of consumer goods and retail business leaders cite it as being important to firm’s strategy, according to a recent survey.
Total media ad spending to increase 5.7%, more than double the growth rate of 2.6% a year ago, according to eMarketer.
New data sources added, including temperature ranges and weather events.