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Thursday, 24 April 2014

Tumblr is tops for lasting TV conversation, says Pulsar


Social TV conversations peak early on Twitter, but show longevity on Tumblr, according to social data analyst.

Mindshare taps weather data for targeted advertising


Deal with The Weather Channel parent company will help steer media plans and purchases.

Viacom taps Mass Relevance for social media measurement


EchoGraph platform to track and analyse social activity for Viacom advertisers.

Winners named in £225,000 innovation competition


Vidiro, Jellybooks and Temptster win £25,000 each for analytics solutions.

Nielsen boasts measurement firsts with CBS and Syncbak


Reports first results from combined local TV and radio measurement, and gets partner for local mobile ratings.

TAM Ireland taps Colourtext for TV tweet analysis


TV measurement firm wants to understand what percentage of Irish tweets are about TV.

Media Rating Council lifts ad viewability advisory


Online advertisers and publishers given go-ahead to start trading on viewable impressions.

IBM finds more CMOs unprepared to deal with big data


Survey of 500 chief marketing officers suggests big data concerns are up on three years ago.

Ecommerce incubator builds Hadoop-based behaviour analysis system


Rocket Internet platform to support growth of startups by understanding user behaviour on websites.

Website to let shoppers opt out of location tracking


11 analytics companies agree to honour opt-out requests made via Smart Store Privacy site.

Google to add comScore vCE metric to DoubleClick


Validated Campaign Essentials to be built directly into the DoubleClick ad server.

Wikipedia: a better guide to flu trends than Google


New study finds Wikipedia page traffic to be more accurate in estimating flu-like illnesses than Google Flu Trends.

After Ipsos deal, Realeyes bags another win


Emotion measurement firm wins Big Data Venture Challenge at I-COM summit.

AOL co-founder to invest in three data and analytics companies


Steve Case pledges funds for Google Demo Day companies Automated Insights, Docalytics and GoSpotCheck.

Millward Brown launches Link test for branded mobile apps


“An app, in many ways, is a piece or an extension of advertising creative,” says creative development VP Mitzi Lorentzen.

Twitter and Kantar extend partnership to 'Data of Now'


Companies will collaborate on new research products for ad effectiveness, consumer insight and more.

Data innovation contest puts £125k up for grabs


Five business – including EE – are working with IC tomorrow to find solutions to data challenges.

British Gas taps SAS for analytics, campaign optimisation


“We’re looking to improve the response rate to campaigns,” says Steve Thomas, head of campaign decisioning.

ANA doubles marketing analytics prize money to $100k


Winner and two runners-up will get to donate cash to their favourite charities.

Facebook removes two analytics firms from mobile measurement programme


Kontagent and HasOffers withdrawn from programme for violating terms of agreement.

IAB answers the question: what is ad engagement?


“A spectrum of consumer advertising activities and experiences that will have a positive impact on a brand.”