AMRB and TRU to study Middle East teens
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Global Teen Study expands from 15 to 23 countries for 2010 edition
UAE-- Kantar Group companies AMRB and Teenage Research Unlimited (TRU) are partnering for an expansion of TRU's annual Global Teen Study – adding Saudi Arabia, the United Arab Emirates and Egypt to the 2010 edition.
In total, the study has been expanded from 15 to 23 countries, including major European markets, the US, Brazil, South Africa, India and South Korea.
Dubai-based AMRB said the Middle East leg of the research would provide detailed coverage of Saudi Arabia and Egypt, and key facts on Emirati teens.
Global and individual country reports will be available in the fourth quarter of 2009.
Author: Brian Tarran
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