$60m private equity investment for panel provider e-Rewards
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US-- Panel provider e-Rewards has secured a $60m investment from private equity firm TA Associates.
The investment gives TA a minority stake in the Texas firm, which provides respondents for online market research.
“The funds will be used to support continued growth and international expansion,” e-Rewards chairman and CEO Hal Brierley told Research. The firm operates panels in the US, Canada, the UK, France, Germany, and the Netherlands and plans to launch in more countries in the coming year.
“The investment will also fund periodic stock repurchase programs, providing liquidity opportunities to our many employee shareholders,” said Brierley.
TA managing director Bruce Johnston and principal Harry Taylor are to join the e-Rewards board as a result of the investment. Taylor said online research is the fastest growing segment of the MR industry, and that TA anticipates “continued significant growth opportunities for e-Rewards”.
Author: Robert Bain
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