Saturday, 19 April 2014

Brian Tarran's comments

  • SampleWorx intros online marketplace in Australia

    Brian Tarran's comment | 5-Oct-2009 10:19 am

    Hi Bo, Given the time difference, we have not been able to communicate with SampleWorx yet on this issue. Your point may well be correct, but I got the impression that they were involved in handling data as they seem to be using their own digital fingerprinting technology to de-dupe sample before handing it to the client. We have emailed the company and hope to have clarification on the site by tomorrow.

  • SampleWorx intros online marketplace in Australia

    Brian Tarran's comment | 6-Oct-2009 10:29 am

    Thanks for clearing that up, Henry.

  • Will the ends justify the means in offshoring transparency?

    Brian Tarran's comment | 23-Nov-2009 3:23 pm

    Thank you for your comments 'Anon'. I can assure you – though I doubt it'll convince you otherwise – that what we write about is in no way influenced by what our advertisers do or don't do. And as I sought to make clear throughout the article, what the FTO is seeking to do in encouraging transparency in offshoring should be supported. The concerns raised are about whether they have the taken the right approach in trying to achieve this.

  • Will the ends justify the means in offshoring transparency?

    Brian Tarran's comment | 23-Nov-2009 6:01 pm

    And thank you for your contribution, 'Anonymous 2'. The point you raise about quality is interesting – certainly we've heard similar complaints before. I wonder which issue people consider is the more urgently in need of addressing – that of transparency in offshoring or quality? Can both be tackled at the same time and by the FTO? Will greater transparency lead to improvements in quality?

  • More surveys or more balance!

    Brian Tarran's comment | 30-Nov-2009 2:32 pm

    "yet another research company that seems to get around the telephone preference list" Survey calls are exempt from the TPS – or are you referring to MR agency sales calls?

  • Viva the iClipboard!

    Brian Tarran's comment | 28-Jan-2010 1:48 pm

    Twitter has been quick to correct the assumption that 'engaging' web surveys would not be possible on the Flash-less iPad. @richshaw informs us that almost everything you can do in Flash you can do in HTML & Javascript, while @tcollins says there are workarounds for the Flash issue. See here: http://www.techcrunch.com/2010/01/27/adobe-flash-ipad/

  • Why going out is the new staying in

    Brian Tarran's comment | 5-Feb-2010 11:31 am

    "Surely the ‘80s classic Teenwolf is due another TV outing?" I'm afraid to say you missed it. Bravo was showing it over Christmas.

  • GSMA and ComScore set out to make 2010 the year of mobile

    Brian Tarran's comment | 8-Feb-2010 10:39 am

    Hi John, Thanks for your comment. If you'd like to dig in to the data, you can download the GSMA MMM presentation here: http://www.comscore.com/Press_Events/Presentations_Whitepapers/ 2010/gsmammm The chart you're looking for is PDF page 24. It plots 'average minutes per usage day' data from both MMM and ComScore Media Metrix. Regards, Brian

  • Dunnhumby in Canadian JV with Metro

    Brian Tarran's comment | 11-Feb-2010 10:12 am

    I wouldn't have thought the two companies would be direct competitors, John. As far as my understanding goes, Dunnhumby will be working with Metro to analyse their loyalty card data, while Nielsen runs a consumer purchase panel covering a broader selection of retailers.

  • GSMA and ComScore set out to make 2010 the year of mobile

    Brian Tarran's comment | 5-Mar-2010 10:37 am

    Hi Pete, The data you refer to is UK data. ComScore's Paul Goode could probably give you more detail if you need it - he should also be able to point you to any data they have on mobile uploads.

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