Brian Tarran's comments
Hi Bo, Given the time difference, we have not been able to communicate with SampleWorx yet on this issue. Your point may well be correct, but I got the impression that they were involved in handling data as they seem to be using their own digital fingerprinting technology to de-dupe sample before handing it to the client. We have emailed the company and hope to have clarification on the site by tomorrow.
Thanks for clearing that up, Henry.
Thank you for your comments 'Anon'. I can assure you – though I doubt it'll convince you otherwise – that what we write about is in no way influenced by what our advertisers do or don't do. And as I sought to make clear throughout the article, what the FTO is seeking to do in encouraging transparency in offshoring should be supported. The concerns raised are about whether they have the taken the right approach in trying to achieve this.
"Surely the ‘80s classic Teenwolf is due another TV outing?" I'm afraid to say you missed it. Bravo was showing it over Christmas.
"Brian's article above refers to Relish as a qualitative agency - we are in fact a full service agency" I've corrected the piece – apologies for the error.
"yet another research company that seems to get around the telephone preference list" Survey calls are exempt from the TPS – or are you referring to MR agency sales calls?
And thank you for your contribution, 'Anonymous 2'. The point you raise about quality is interesting – certainly we've heard similar complaints before. I wonder which issue people consider is the more urgently in need of addressing – that of transparency in offshoring or quality? Can both be tackled at the same time and by the FTO? Will greater transparency lead to improvements in quality?
Hi Edward, Rory Sutherland actually explored these issues in more detail in an interview I did with him last year. You may find it more interesting and fulfilling: http://bit.ly/ndwyfE
Rob Thomas, who previously worked with Ginny at Semiotic Solutions and now runs his own business, Practical Semiotics, submitted the following: "Snapshots of Ginny: her explaining semiotic theory to the landlord of a north Dublin pub, as we analysed his premises (and twenty more!) as part of a 'location semiotics' project; her bringing together Russian literary theory and The Archers, to explain a point about 'voices' in communications; her big, powerful, intelligent laugh; her nervously playing with her hair before a presentation, followed by her total command of the audience; her calling me 'luvvie', an unusual term in market research circles; her run-ins with technology (laptops, car alarms, mobiles, photocopiers...) and lastly, her passionate belief in the methodology she'd co-created from a lifetime's reading and thinking. "Don’t forget about the Theory!", as she used to say to me, and as I now say to my own semiotics team."