Brian Tarran's comments
Hi Bo, Given the time difference, we have not been able to communicate with SampleWorx yet on this issue. Your point may well be correct, but I got the impression that they were involved in handling data as they seem to be using their own digital fingerprinting technology to de-dupe sample before handing it to the client. We have emailed the company and hope to have clarification on the site by tomorrow.
Thanks for clearing that up, Henry.
Thank you for your comments 'Anon'. I can assure you – though I doubt it'll convince you otherwise – that what we write about is in no way influenced by what our advertisers do or don't do. And as I sought to make clear throughout the article, what the FTO is seeking to do in encouraging transparency in offshoring should be supported. The concerns raised are about whether they have the taken the right approach in trying to achieve this.
And thank you for your contribution, 'Anonymous 2'. The point you raise about quality is interesting – certainly we've heard similar complaints before. I wonder which issue people consider is the more urgently in need of addressing – that of transparency in offshoring or quality? Can both be tackled at the same time and by the FTO? Will greater transparency lead to improvements in quality?
"yet another research company that seems to get around the telephone preference list" Survey calls are exempt from the TPS – or are you referring to MR agency sales calls?
"Surely the ‘80s classic Teenwolf is due another TV outing?" I'm afraid to say you missed it. Bravo was showing it over Christmas.
Hi John, Thanks for your comment. If you'd like to dig in to the data, you can download the GSMA MMM presentation here: http://www.comscore.com/Press_Events/Presentations_Whitepapers/ 2010/gsmammm The chart you're looking for is PDF page 24. It plots 'average minutes per usage day' data from both MMM and ComScore Media Metrix. Regards, Brian
I wouldn't have thought the two companies would be direct competitors, John. As far as my understanding goes, Dunnhumby will be working with Metro to analyse their loyalty card data, while Nielsen runs a consumer purchase panel covering a broader selection of retailers.
Hi Pete, The data you refer to is UK data. ComScore's Paul Goode could probably give you more detail if you need it - he should also be able to point you to any data they have on mobile uploads.