VO5 on predicting future hair trends
“By the time it makes it to the mainstream, or even to celebrities, we’re too late,” says Trish Rajo Brea, head of consumer insights for Alberto Culver, owner of haircare brand VO5. “We need to really learn to get better at identifying [hair trends] before it makes it to that point.”
In this video excerpt from our recent Fashion and Beauty Research conference, Rajo Brea and Anna Hamon of Voodoo Research discuss how the two worked together to keep one step ahead of trends – helped in part by visiting music festivals in a Winnebago.
Check out more conference videos at the Research Conferences YouTube page.