The research challenges of multi-platform broadcasting
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For broadcasters and advertisers looking to understand their audiences, counting eyeballs just isn’t enough anymore.
Speaking at yesterday’s Media Research conference, Sarah Messer and Suzanne Lugthart of ITV discuss how to get the measure of how, where and why audiences are consuming TV content, and how to optimise it.
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Readers' comments (1)
Stuart Knapman | 13-May-2011 6:19 pm
Ah - but it stops half way through. Is that just a teaser? Is there more after the ad break?
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Editor's comments | 13-May-2011 6:19 pm
Full videos will be posted in our Premium section a week or so after the conference.