Sunday, 12 February 2012

The art of research

This year’s Research Liberation Front (RLF) event, timed to coincide with our own Research 2010: The Annual Conference, celebrated the art of research – that is the collages, videos, mood boards, diaries and assorted materials produced by respondents and agencies in their quest to unearth consumer insights.

RLF member, blogger and planner John Griffiths captured the exhibition on film for those who missed it:

Source: YouTube

Research blogger and RLF co-conspirator Steve Phillips has previously covered the event here and here.

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Readers' comments (1)

  • Great stuff, John, very inspiring.

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