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Sunday, 20 April 2014

Spotlight shines on Kevin Ford

Kevin Ford, director of brand and communications research at Harris Interactive’s Global Centre of Excellence, is the latest industry figure to take his place in our Spotlight feature.

Ford talks about the man who made the biggest impact on his career, bemoans the fact that many talk the research industry down and offers some free advice to those who are starting out on a life in market research.

*Depending on your PC configuration you may need to use stereo headphones to listen to this video.

 

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