Wednesday, 23 May 2012

Shaun Woodward MP on rebuilding damaged brands

Labour won the UK election on a wave of optimism in 1997, but by 2010 it had “got into a bad relationship with the public”, says Shaun Woodward MP.

From the Brand Research conference, Woodward discusses the challenge of renewing the Labour brand following electoral defeat.

Follow us on
Follow us on Twitter

Have your say

Please add your comment. You can include links, but HTML is not permitted.
Your email address will not be displayed on the site. All comments are moderated.

Mandatory
Mandatory
Mandatory
Mandatory