Dan Ariely on predictable irrationality
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Behavioral economist Dan Ariely studies the bugs in our moral code: the hidden reasons we think it’s fine to cheat or steal (sometimes).
Research studies help make his point that we’re predictably irrational — and can be influenced in ways we can’t grasp. Dan was chosen as one of our Big Thinkers in the May issue of Research.
Dan Ariely at Ted Talks on predictable irrationality
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