Latest videos
Twenty-five years in research
David Smith of DVL Smith and John Gambles of Quadrangle reflect on 25 years in the research industry.
VO5 on predicting future hair trends
“By the time it makes it to the mainstream, or even to celebrities, we’re too late,” says Trish Rajo Brea, head of consumer insights for Alberto Culver, owner of haircare brand VO5. “We need to really learn to get better at identifying [hair trends] before it makes it to that point.”
Face to face with the future
In August, Research invited six young researchers to join a round table discussion about what it’s like coming into the industry. We asked them to talk about their first jobs in the business, what they love about the work and to share some words of advice for this year’s intake of graduates.
Darrell Wade of TGI Friday's on attitudes to dining in times of austerity
The commercial director of TGI Friday’s discusses how the restaurant chain has sought to understand the post-recession consumer.
Shaun Woodward MP on rebuilding damaged brands
From the Brand Research conference, Shaun Woodward MP discusses the challenge of renewing the Labour brand following electoral defeat.
How Norfolk County Council turned residents into councillors
Anne Tansley Thomas of Norfolk County Council and Matt Dobbin of Discovery on innovative techniques for getting people involved in local services.
The research challenges of multi-platform broadcasting
Sarah Messer and Suzanne Lugthart of ITV discuss how to get the measure of how, where and why audiences are consuming TV content, and how to optimise it.
B&Q's Trevor Culpin discusses hands-on research
We speak to Trevor Culpin, marketing manager of B&Q’s TradePoint business, about the importance of getting up close and personal with customers.
Getting to know the mobile consumer
Smartphone ownership grew 70% between 2009 and 2010, and continues to grow. Simpson Carpenter’s Alan Ellerton looks at the rise of multi-channel retailing.
Graham Page on neuroscience and market research
“Neuroscience is strategically vital to what we do.”
Face and Reckitt Benckiser on co-creating new products
Esther Garland of Face and Marilena D’Amone of Reckitt Benckiser on how co-creation can be applied to developing new products in BRIC markets.
Max Gadney on where research meets design
Max Gadney recently became chief creative officer at brand and communications researcher Hall & Partners. We speak to him about the importance of design in communicating research, and the fashion for data visualisations.
Robert Winston on public engagement with science
“We have something of a crisis on our hands in understanding how the research that we do as scientists… is actually relevant to the population in general.”
A day in the life of Brian
Welcome to a day in the life of Brian Tarran, Research’s news editor. Brian spent the day wearing a FishEye camera around his neck, which is used by research agency Firefish to conduct ‘lifelogging’ as part of its studies.