New MRIA president interviewed
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David Stark, the new president of the Canadian Marketing Research & Intelligence Association, says a change in political leadership is the only way to stop the current round of cuts to government spend on public opinion research.
He also wants to see privacy laws enforced more strictly to clamp down on suggers from the US who are managing to get through to Canadians, despite the introduction of a ‘do-not-call’ list in the country.
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