Jan Hofmeyr on the struggle between innovation and inertia
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We speak to the Synovate director about the research industry’s love–hate relationship with innovation.
Jan Hofmeyr is charged with driving innovation at Synovate. In this six-minute interview, Robert Bain speaks to him about the challenges of bringing about change in “a very conservative industry”.
Problems playing the audio? You can download the MP3 file here.
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Readers' comments (3)
Nicholas Cameron | 5-Oct-2009 2:03 pm
I think Jan's comments are right on the mark.
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greg classen | 8-Oct-2009 11:16 am
Vintage! I am really glad to see you are still battering away at dated paradigms Jannie.
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Thomas Edwards | 11-Nov-2009 9:39 am
I could not agree more!
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