IAB's Tim Elkington puts his best foot forward
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We speak to the Internet Advertising Bureau’s head of research about the UK’s new online audience planning system.
Together with the Association of Online Publishers, the IAB is one of the bodies behind UKOM, the company providing the UK’s long-awaited online audience planning system.
In this five-minute interview Robert Bain speaks to Tim Elkington, head of research at the IAB, about the outlook for the fledgling web currency.
Trouble playing the audio? You can download the MP3 file here.
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