Latest audio
Ray Poynter makes the case for new MR
We speak to Ray Poynter about his new book, The Handbook of Online and Social Media Research.
Steven Van Belleghem on the art of conversation
In his new book, Steven Van Belleghem heralds the rise of ‘conversation manager’. But where does that leave research?
David Day on industry-wide online quality tools
GfK and Kantar revealed yesterday that they have set up a not-for-profit industry consortium to provide data quality tools for online research.
Mobile marketers prepare for take-off
More than 300 advertisers, agencies and brands gathered in London yesterday for the IAB Engage for Mobile event, which aimed to promote mobile marketing and advertising.
How can market researchers get social?
It’s a question posed by Forrester analyst Tamara Barber’s most recent report, which looks at the ways research agencies and practitioners are – or should be – utilising social media to generate consumer insight.
Social researchers ready themselves for the 'age of austerity'
Social researchers gathered in London today to discuss innovative approaches to charting social change, engaging respondents and creating effective communications – but between sessions, talk was of what the £6.2bn in UK government spending cuts would mean for the sector.
Doc Searls on putting data in customers' hands
We speak to Doc Searls, co-author of The Cluetrain Manifesto, about what will happen to customer relationship management when customers take control.
The future of privacy
We speak to privacy expert Raymond Wacks about personal data in the digital age.
IAB's Tim Elkington puts his best foot forward
We speak to the Internet Advertising Bureau’s head of research, Tim Elkington, about the UK’s new online audience planning system.
Rory Sutherland on research and behavioural economics
The IPA president on how behavioural economics could help market research improve the ‘dismally slight’ influence it has had in the boardroom in recent years.
Nesta's Roland Harwood on opening up innovation
The director of open innovation from the UK’s innovation investment body speaks to us about how companies can innovate together with their suppliers and customers
Jan Hofmeyr on the struggle between innovation and inertia
We speak to the Synovate director about the research industry’s love–hate relationship with innovation.
Kimberly Till on the way ahead for Harris Interactive
Turning a troubled company around amid the worst recession for decades is a daunting challenge. But Harris Interactive’s CEO Kimberly Till remains confident the firm is well placed for the future.
Synovate's new boss looks to the future
We speak to Robert Philpott about taking over the global agency amid the recession, and about what he’s learned over the years from his predecessor Adrian Chedore.