Research
Monique Drummond FREELANCE
Stories by this contributor.
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Spending plans
30-Jan-2012
Monique Drummond of Relish Research hears from research buyers about their priorities and expectations for the year ahead.
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Credit where it's due
10-Mar-2011
Research doesn’t have an image problem – it has a ‘lack of image’ problem, says Relish Research’s Monique Drummond. For the industry’s sake, clients and agencies need to do more to promote the contribution research makes to the creation of successful ads, products and strategies.