Michael Webley
Market Researcher, London
Recent activity
Blog Posts (6)
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Future predictions
As the World Cup blog comes to an end we look at new ways to predict research findings (via an octopus) and how allowing respondents to go off topic can lead to unexpected insights.
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Keeping interest
With the end in sight, how have our online participants dealt with the bitter blow of a countries exit from the tournament and has this impacted on a willingness to participate?
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A comedy of errors
Now we’re in the knockout stages mistakes more than ever cost big. So who’s slipping up and will they overshadow the tournament? Will they overshadow our panel? With so many teams knocked out we take a look at the effect upon our World Cup panel and if they’re still playing ball off the pitch irrespective of national achievements on the pitch.
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Is anyone not in the dog house?
We look at the trouble makers of the World Cup and find out whether watching the tournament at work will gets us sent home ahead of time just like Robbie Earle and Nicolas Anelka.
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I said, 'did you hear about that sponsor?'
Can World Cup sponsors hope to top the noise made by the South African vuvuzela?
Michael Webley contributes to:
Comments (3)
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Comment on: Kick off
Hi there Anonymous, Our panel is a qualitative project we're running at Discovery. It's all online using The Thinking Shed which is a tool that allows us to engage respondents using lots of different web based applications such as bulletin boards and visual stimulus annotation. In terms of who they are, everyone is from the research industry; we've got agencies, clients and suppliers all of varying seniority from CEOs through to junior researchers. I've been running the recruitment of this project for about 6 weeks and have representatives from most of the qualifying countries (we struggled with North Korea, Uruguay and Paraguay as they aren't easy to crack but all the other countries have one or two researchers representing them). There's also a UK panel where we've got qualitative researchers from all over the country giving us their views. If you or anyone else would like to join us then please feel free to e-mail me at - michael@discoveryres.co.uk and I'll be happy to help.
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Comment on: Kick off
Thanks David... would an England vs. Germany fixture liven it up enough for you?! Our panel aren't happy about that!
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Comment on: Is anyone not in the dog house?
Hi Mike... as I said though "early mornig kick offs" for Australia. I remember being in Sydney when Spurs were playing Man United in the Carling Cup final in 2009... that 3am kick off was tough for work the next day (not even including the loss I had to deal with!)
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