Research
May 2011
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ABC to audit online app traffic
10-May-2011
UK— The Audit Bureau of Circulations is to start certifying online app traffic for media owners.
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Ace Metrix questions value of programme engagement for advertisers
23-Jun-2011
US— A study by advertising researcher Ace Metrix suggests that ads are equally effective regardless of how engaged viewers are with the shows they appear in.
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Added Value bolsters US team to develop offer
16-May-2011
US— Brand consultancy Added Value North America has created two new development roles and moved two members of staff from Europe to the US.
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AddThis gets $20m funding to expand analytics offering
10-May-2011
US— The company behind online content sharing tool AddThis has secured $20m of funding to expand its data analytics activities.
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Affectiva launches emotional measurement wristband
10-May-2011
US— Technology firm Affectiva has launched a biosensor wristband that claims to measure emotions by monitoring the electrical properties of the skin.
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Affinnova styles new role for Forrester's Barber
19-May-2011
US— Forrester analyst Tamara Barber has left the firm to take up the new role of senior director of strategic marketing at Affinnova, a company focused on supporting new product development and optimisation.
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Alki Manias named vice president at Perception Research Services
23-May-2011
UK— Perception Research Services International has hired Alki Manias as vice president of account management at its London office.
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Alterian reports £4.4m operating loss
23-May-2011
UK— Troubled analytics software firm Alterian has reported a fall in revenue and an operating loss of £4.4m for 2010-11.
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Andreas Kösters replaces Bruno Hötzel at TNS Infratest
26-May-2011
GERMANY— Bruno Hötzel is to step down from his role on the management board of TNS Infratest, to be replaced by Andreas Kösters, who joins from Springer Science+Business Media.
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Angrisani called in to advise Harris on turnaround strategy
3-May-2011
US— Harris Interactive has called in its former president Al Angrisani to advise on a turnaround strategy after fiscal third quarter revenues fell 7.5% to $38.1m, a decline of 9% excluding exchange rate effects.
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Apple launching online customer panel
5-May-2011
US— Apple is launching a market research panel to gather information from customers on “subjects and issues” regarding the technology firm and its devices.
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B&Q's Trevor Culpin discusses hands-on research
May 2011
We speak to Trevor Culpin, marketing manager of B&Q’s TradePoint business, about the importance of getting up close and personal with customers.
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BBC man to lead ITV Panel work at GfK
24-May-2011
UK— GfK Media has appointed former BBC researcher Jude De Souza as research manager for the ITV Panel, an online research community run on behalf of the commercial broadcaster.
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Bradley Honan appointed CEO of KRC Research
10-May-2011
US— KRC Research has appointed Bradley Honan as CEO, following the departure of Peter Shafer, who joined Toluna last month.
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BrainJuicer chief executive nets £1.75m from share sale
5-May-2011
UK— BrainJuicer chief executive John Kearon has sold 700,000 shares in the company at 250p each, netting him £1.75m.
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Breaking down walls
May 2011
As B&Q looks to expand its TradePoint business, marketing manager Trevor Culpin has been getting to know customers by meeting them face to face. Robert Bain spoke to him about this direct approach to research.
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Bringing power to the people
17-May-2011
For years, research has only let consumers have a say on topics that made the agendas of brands or politicians, says Discovery’s Ken Parker. But now the rise of online qual has the potential to return power to the people.
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BT's Tricia Whitby joins Opinion Leader as research director
31-May-2011
UK— Tricia Whitby has been appointed as research director specialising in customer satisfaction measurement at Opinion Leader.
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BuzzLogic raises $7.8m to invest in staff and products
25-May-2011
US— BuzzLogic has closed a $7.8m round of financing, with funds earmarked for staffing up its sales and account management team and introducing new advertising products.
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Castrol hands Marketing Sciences price audit contract
20-May-2011
UK— Marketing Sciences has been awarded motor oil firm Castrol’s global price audit contract for the second year running.
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Catalina Cernica and John Griffiths join Spring Research
24-May-2011
UK— Spring Research has appointed Catalina Cernica as managing director and John Griffiths as creative director, both newly created positions at the company.
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Chime unveils trust rating tool
27-May-2011
UK— Chime Communications’ insight and engagement division is teaming up with PR agency Bell Pottinger (also part of Chime) to help clients measure and improve their levels of trust among consumers.
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CityGrid buys media monitor BuzzLabs
5-May-2011
US— Ad network CityGrid Media has acquired social media monitoring and sentiment analysis firm BuzzLabs.
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Claritics gets $1.5m in private equity funding
16-May-2011
US— Social media intelligence firm Claritics has secured $1.5m in Series A funding from private equity investors led by Cervin Ventures and TIE Angels.
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Co-founder Redlon to take over as CEO at Clario Analytics
10-May-2011
US— Clario Analytics has promoted chief technology officer Matt Redlon to the role of chief executive following the news that current CEO and co-founder Bill Flach is to retire.
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Coming to terms with Slinky culture
24-May-2011
Culture, life and technology move very fast indeed – and it can be frustrating trying to keep up. Researchers need to work out how people are coping with this state of perpetual advancement, says Justin Gibbons.
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Compete and Ground Truth combine online and mobile measurement
6-May-2011
US— Kantar Media’s web audience researcher Compete has teamed up with mobile specialist Ground Truth to provide a combined view of consumer behaviour online and on mobile devices.
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ComScore wins Czech online measurement tender
13-May-2011
CZECH REPUBLIC— The Czech Association for Internet Advertising (SPIR) has appointed ComScore to provide audience measurement services for both online and mobile media.
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ComScore's first-quarter sales hit $53m
3-May-2011
US— ComScore has reported first quarter revenue up 47% to $53m, but with costs up 59% the company reported a net loss of $334,000 compared to a profit of $229,000 last year.
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Concerns raised over 'pay to take surveys' firm in India
17-May-2011
INDIA — A company asking people to pay a large upfront fee for the chance to earn money by taking surveys is facing tough questions in India.
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Congressmen push for Coppa update
10-May-2011
US— Two congressmen are proposing an update to the Children’s Online Privacy Protection Act (Coppa) to address the concerns of critics who say the rules have not kept up with developments in mobile web and geolocation technology.
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Deloitte buys analytics software firm Oco
12-May-2011
US— Deloitte has acquired substantially all the assets of software-as-a-service business analytics firm Oco.
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DJS Research revenue hits £1.5m
23-May-2011
UK— DJS Research has reported growth of more than 50% in 2010-11, with revenue reaching £1.5m.
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Do-not-track isn't just about advertising, say web users
4-May-2011
US— Researchers might be looking for an exemption from do-not-track proposals, but for a large number of consumers do-not-track might mean no data collection at all, according to research presented at a recent workshop on online privacy.
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Dunnhumby to acquire WOM agency BzzAgent
23-May-2011
US— Database analytics firm Dunnhumby is to acquire Boston-based social media and word-of-mouth marketing agency BzzAgent, for an undisclosed amount.
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Dunnhumby’s Simon Hay on buying BzzAgent
25-May-2011
We speak to Simon Hay, CEO of Dunnhumby, about what drove the recent acquisition of word-of-mouth marketing firm BzzAgent.
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Dynamic Logic unveils AdRadar digital tool
25-May-2011
US— Millward Brown’s online ad research agency Dynamic Logic has launched a new technology that links advertising exposure to feedback from research panels, to measure the impact of online campaigns.
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Ebiquity acquires Echo Research in £3.5m deal
20-May-2011
UK— Media intelligence group Ebiquity has acquired reputation analysis and media measurement firm Echo Research in a deal worth up to £10m. Ebiquity has paid £3.5m upfront, with additional payments dependent on Echo’s future performance.
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Effective Measure backs do-not-track browser options
6-May-2011
AUSTRALIA— Web audience measurement firm Effective Measure has come out in support of the do-not-track capabilities being developed for web browsers and says it will adhere to them – even while industry bodies make the case that tracking for genuine research should be permitted.
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Energy-efficient insight
9-May-2011
The Energy Saving Trust has brought tens of thousands of pounds’ worth of research in-house using an online survey tool. Robert Bain speaks to insight manager Jennie Abelman about what the organisation has got out of the experience.
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E-Rewards to buy social media researcher Conversition
11-May-2011
US— E-Rewards, the parent company of online panel firm Research Now, has agreed a deal to acquire social media research agency Conversition Strategies.
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Ethnos launches 20,000-strong ethnic panel
31-May-2011
UK— Ethnos has launched an online panel with more than 20,000 ethnic minority members.
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Facebook research publisher sold to WebMediaBrands
16-May-2011
US— Inside Network, a publisher of news and market research on Facebook, social games and mobile apps, has been acquired by WebMediaBrands, the company formerly known as Jupitermedia.
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FCC ends Arbitron probe
6-May-2011
US— The Federal Communications Commission has accepted a request from a coalition of radio station owners to end its enquiry into Arbitron’s Portable People Meter (PPM) audience measurement system, which the coalition previously accused of undercounting their listeners and damaging their advertising revenue.
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ForeSee to gauge satisfaction on TUI Travel websites
4-May-2011
UK— ForeSee Results has won a contract to measure customer satisfaction on the First Choice and Thomson Holiday websites run by TUI Travel.
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Former GfK and IRI execs launch new agency
31-May-2011
GERMANY— Two veterans of GfK and Information Resources have formed a new research agency in Nuremberg called Mafowerk.
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Former Reagan advisor takes Nunwood post
10-May-2011
US— Nunwood has hired former US presidential advisor Alan Bergstrom as head of brand and communications strategy as it continues to grow in North America.
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Forrester moves into China with Springboard acquisition
13-May-2011
US— Forrester Research has acquired Springboard, an agency specialising in providing IT research and advisory services to companies in the Asia Pacific region.
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Gartner revenue up 11% to $329m in first quarter
5-May-2011
US— IT analyst Gartner has reported first-quarter revenue up 11% to $329.6m, with net income up 50% to $29.2m.
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German public service broadcaster extends Infratest Dimap polling contract
3-May-2011
GERMANY— Public service broadcasting body ARD has extended its contract with pollster Infratest Dimap for a further five years.
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German research body to study dual-frame phone samples
19-May-2011
GERMANY— Research association ADM has announced a study to come up with standards for conducting dual-frame telephone surveys.
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Getting their priorities straight
May 2011
Research projects are being cancelled to save public money. But some of the cuts raise questions about the government’s priorities. Jonathan Knott reports.
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GfK reports increased sales and income for Q1
16-May-2011
GERMANY— GfK has reported a “considerable” upturn in sales and income in the first three months of 2011. Consolidated sales were up by 10.4% to €310.2m, with organic growth of 8% besting its main competitors.
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GfK to investigate cross-platform internet usage
26-May-2011
UK— GfK is hoping to break down the barrier between understanding ‘online’ and ‘mobile’ behaviour with a new global study looking at how people browse the internet through computers, mobiles and tablets.
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GigaOm raises $6m to expand research services
25-May-2011
US— Technology publisher and research provider GigaOm has raised $6m in funding to expand its business.
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Globalpark updates Enterprise Feedback Suite
18-May-2011
GERMANY— Survey software firm Globalpark has released the latest version of its Enterprise Feedback Suite, version 8.0, boasting new capabilities to recruit and gather customer feedback through Facebook.
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Going steady
May 2011
Buyers wanting their market research agencies to find them a competitive edge should consider an exclusive relationship. Brian Tarran explores the idea of proprietary partnerships.
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Google and Digitas combine for mobile insight project
17-May-2011
US— Google and brand agency Digitas are teaming up on a project that aims to deliver mobile marketing insights and usage research.
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Hadfield to lead Ipsos US audience measurement team
18-May-2011
US— Ipsos OTX MediaCT has hired Nielsen’s Lorraine Hadfield as president of the firm’s new audience measurement division.
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Harris man Chatham appointed Trufflenet MD
11-May-2011
UK— Social media monitoring firm Trufflenet has appointed former Harris Interactive sales and marketing director Ed Chatham as managing director.
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ICM hires two from Opinion Leader
3-May-2011
UK— ICM has hired two research directors, Graham Brown and Justine Lukas, from deliberative specialist Opinion Leader.
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ICO offers publishers and advertisers advice on new EU cookie rules
9-May-2011
UK— The Information Commissioner’s Office has published its advice on how website owners can comply with new European Union rules about cookies.
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In4mation Insights appoints Wisniewski to head new analytics team
18-May-2011
US— Research and analytics agency In4mation Insights has appointed Ken Wisniewski as managing director of its new analytical consulting practice.
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Indian research bodies publish new social classifications
4-May-2011
INDIA— A new system of socio-economic classifications has been unveiled by the Media Research Users’ Council (MRUC) and the Market Research Society of India.
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Insight head leaves Innocent for Brand Development role
5-May-2011
UK— Innocent’s head of insight Joe Goyder has left the juice drinks firm to join Brand Development as planning director.
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InsightExpress promotes Farrar to media measurement VP role
27-May-2011
US— InsightExpress has promoted John Farrar to vice president of its media measurement team, where he will continue to work on cross-media research projects for the firm’s clients.
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Intent Media launches syndicated research reports
16-May-2011
UK— B2B publisher Intent Media is to start selling market research reports through a number of its specialist websites.
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Invoke Solutions secures $3.8m investment
3-May-2011
US— Invoke Solutions, an online research technology provider, has raised $3.8m in a round of financing, according to a filing with the Securities and Exchange Commission.
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Ipsos ASI reshuffles Asia Pacific management
24-May-2011
ASIA PACIFIC— Ad researcher Ipsos ASI is reshuffling its management in Asia Pacific, following changes earlier this year to Ipsos’ overall management team in the region.
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Ipsos audience measurement chief emphasises partnership and pragmatism
31-May-2011
US— The boss of Ipsos’ new audience measurement division has said it will explore opportunities “on a client needs basis”.
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Is research more democratic than elections?
10-May-2011
Democracy has been said to be the worst form of government except for all the other ones. But what about research? Don’t surveys gives people a better chance to make their voices heard? Politicians, academics and researchers debate the question.
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ISBA publishes measurement guidance for online advertisers
26-May-2011
UK— Advertiser association ISBA has released a new guide to analytics and measuring digital content, in conjunction with Jonathan Longden, director of analytics and accountability at ad agency R/GA.
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It's not bog standard respondent recruitment
12-May-2011
NEW ZEALAND— A Christchurch technology start-up is looking to make a splash in the MR world by recruiting respondents for mobile surveys from adverts placed in portable toilets.
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Kadence names Nielsen's Barry Ooi as Malaysian MD
11-May-2011
MALAYSIA— Kadence International has named former Nielsen man Barry Ooi as managing director of its offices in Malaysia.
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Kantar adds OpenAmplify text analytics to online video tracking service
3-May-2011
US— Kantar Video is to integrate OpenAmplify’s text analytics capabilities into its online video optimisation service, Videolytics.
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Kantar partners with tech provider ActiveGroup
16-May-2011
US/UK— Kantar has partnered with US research technology firm ActiveGroup to provide video streaming, live chat and other tools for qualitative research worldwide.
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Keller Fay names ex-colleague Thomson as UK lead
3-May-2011
UK— Keller Fay Group, a US-based word-of-mouth research and consulting firm, has opened an office in the UK headed by Steve Thomson.
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Kenyan MPs discuss polling regulations
12-May-2011
KENYA— Politicians in Kenya are debating a motion that could lead to government regulation of opinion polling.
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Kenyan pollsters attack regulation plans
13-May-2011
KENYA— Pollsters have hit back at Kenyan MPs who want to legislate for how polls are conducted, calling the proposals “ill-advised and unnecessary”.
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Leading Edge hires three Nielsen researchers
4-May-2011
AUSTRALIA— Photon-owned research agency The Leading Edge has hired three former Nielsen researchers.
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Life beyond surveys
11-May-2011
The acquisition of social media research firm Conversition might seem like something of a departure for online survey specialist E-Rewards, but CEO Chris Havemann says it fits perfectly with his vision of the group as a provider of digital data in a rapidly evolving industry.
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Location, location
20-May-2011
Researchers are excited by the prospect of sending surveys to people based on they places they visit. We asked SSI’s Jason Buchanan for his verdict on where the industry’s at with location technology.
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Lombardo returns to StrategyOne as global CEO
20-May-2011
US— Steve Lombardo has returned to Edelman-owned strategic research agency StrategyOne in the role of global CEO after the firm acquired his company, Lombardo Consulting Group.
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Maritz sees UK revenue rise 12.8%
5-May-2011
UK— Maritz Research has reported a £1m - or 12.8% - rise in organic UK revenue for 2010 as turnover crept closer to the £10m mark.
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Market Force launches online panel service
11-May-2011
US— Consumer research agency Market Force Information has launched an online panel survey service.
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MARSC to supply panel software to Populus Data Solutions
18-May-2011
UK— MARSC has signed a contract to supply panel management and sampling software to Populus Data Solutions, the fieldwork arm of the research and polling firm.
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MedeConnect partners with online doctors' communities
24-May-2011
UK— Online research agency MedeConnect Healthcare Insight has partnered with Networks in Health, a newly launched alliance of online physician communities, which will give it access to more than 600,000 doctors across Europe.
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Merger for online ad bodies EIAA and IAB Europe
19-May-2011
BELGIUM— Online advertising trade bodies, the European Interactive Advertising Association (EIAA) and the Interactive Advertising Bureau (IAB) Europe, have merged under the IAB Europe banner.
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Mesh Planning wins Sky campaign evaluation contract
23-May-2011
UK— Mesh Planning has won a contract to evaluate brand campaigns for satellite broadcaster Sky, using a mobile methodology that lets participants report on their brand experiences by text message.
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More Boots data added to SymphonyIRI Group's beauty sales reports
17-May-2011
UK— SymphonyIRI Group has added “almost all” data on products sold at retailer Boots to its market tracking services for health and beauty brand sales.
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MumPanel awarded BBC CBeebies website task
23-May-2011
UK— The BBC has hired specialist marketing agency and sample supplier MumPanel to redevelop part of its CBeebies website, which is aimed at young children.
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Mutual understanding
16-May-2011
Former GSK marketing director Tim Brooks is generally unimpressed by what agencies offer clients by way of insight and understanding tailored to their specific needs. So he’s moved agencyside to try and fix that. James Verrinder reports.
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NatCen leads consortium to evaluate UK 'citizen service' pilot
11-May-2011
UK— A consortium of social researchers is evaluating a pilot scheme in which school leavers take part in ‘citizen service’ during the summer holiday.
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NatCen to study attitudes to sentencing sex offenders
27-May-2011
UK— NatCen is to conduct a qualitative study looking at people’s attitude to the sentences given to sex offenders, on behalf of the Sentencing Council for England and Wales.
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Nielsen awarded IAB Australia web measurement task
25-May-2011
AUSTRALIA— IAB Australia has named Nielsen as the country’s exclusive online audience measurement supplier for the next two years, following an eight-month tender process.
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Nielsen confirms NeuroFocus acquisition
27-May-2011
US— Nielsen has confirmed that it has acquired 100% of neuromarketing agency NeuroFocus, in which it has held a minority stake since 2008.
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Nielsen to acquire NeuroFocus – report
20-May-2011
US— Nielsen has agreed to acquire NeuroFocus, the neuromarketing agency it invested in back in 2008, according to a report in MediaPost.
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Nielsen to drop Hispanic-only panels for local TV ratings
19-May-2011
US— Nielsen has told clients that it will start measuring all TV audiences through a single sample in November, scrapping its Hispanic Station Index panels in the process.
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Nineteen firms join WIN/GIA network
11-May-2011
CANADA— The WIN Network/Gallup International added 19 new members following their merger last year, president Jean-Marc Leger (pictured) has said.
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Nqual adds real-time translation to online group platform
12-May-2011
UK— Online qualitative software firm Nqual has added real-time translation technology to its Rich Focus platform that makes it possible for clients to keep up with what’s being discussed in groups where they don’t speak the language.
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O2's Otter to head customer insight at Virgin Holidays
27-May-2011
UK— Virgin Holidays has appointed Sam Otter as head of loyalty and customer insight.
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Overruling the sample of one
6-May-2011
New research from Accenture suggests senior managers might still rely on personal experience as much as data when making decisions about what customers want. Natalie Kouzeleas, a partner in the firm, explains why a more mature approach to analytics is both necessary and valuable.
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Paradigm Sample creates real estate panel
26-May-2011
US— The National Association of Realtors has appointed panel supplier Paradigm Sample to build and manage a panel of real estate agents.
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People on the move
19-May-2011
The latest appointments and promotions from the global market research and consumer insight industry, including the latest from Kadence International, Red C Marketing Research, Invoke Solutions, Nunwood, The Leading Edge, DVL Smith and more.
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People on the move
11-May-2011
The latest appointments and promotions in the global research and insight industry.
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People on the move
1-Jun-2011
All the latest appointments and promotions from the global market research industry, including the latest from Incite, Razor, RDSI, Pulse Group and more.
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Philips research chief Federico Trovato joins BrainJuicer
16-May-2011
US— BrainJuicer has hired Federico Trovato, former head of consumer and market intelligence at Philips’ consumer lifestyle division, as its chief client satisfaction officer.
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Planet Retail and Simstore International in sales partnership
6-May-2011
UK/SWEDEN— Emap-owned retail information provider Planet Retail has announced a sales partnership with Swedish shopper researcher Simstore International.
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Promise adds new executive directors
23-May-2011
UK— Co-creation agency Promise has hired two new executive directors in the shape of Richard Bowden-Doyle and Ed Herten, to work on projects in the US and UK.
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Reckitt Benckiser moves Allen to category development role
6-May-2011
UK— Household and healthcare goods firm Reckitt Benckisser has promoted Heather Allen to the role of executive vice president for category development – which includes research operations.
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Regulator gives UK websites one year to comply with cookie rules
25-May-2011
UK— The Information Commissioner has given website owners one year to “get their house in order” as a new law requiring consent for cookies comes into effect.
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Research associations oppose stricter French polling rules
19-May-2011
FRANCE— Esomar and Syntec have expressed misgivings about a proposal to ban the use of incentives in opinion polling and force pollsters to reveal their weighting methods.
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Research drives M&S store overhaul
27-May-2011
UK — Marks and Spencer is planning to redesign stores after research showed that customers are having difficulty finding their way around.
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Research Now and Quantcast launch online ad assessment service
24-May-2011
US— Research Now has launched a tool to measure the effectiveness of online advertising campaigns using its global opinion panels.
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Research Now appoints technology chief
20-May-2011
US— Online panel and data collection firm Research Now has appointed Kevin Murphy as chief technology officer, a newly created role at the company.
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Research Now hires Burrows for client development role
1-Jun-2011
US— Data collection and online sample supplier Research Now has appointed James Burrows as senior vice president of client development at its New York office.
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Retail marketers turn to neuroscience to understand shopper decisions
24-May-2011
US— Retail marketing association Popai is using neuroscience and eye-tracking in a new study of how shoppers make decisions in stores.
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Salama reshuffles TNS management, takes over as CEO
10-May-2011
US— Kantar CEO Eric Salama has reshuffled the senior management of group company TNS, naming himself chief executive while moving Pedro Ros to the role of non-executive chairman.
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SAMRA calls for clear line between MR and marketing
26-May-2011
SOUTH AFRICA— The South African Marketing Research Association is to meet government officials to discuss the new Consumer Protection Act, which it says does not do enough to differentiate between research and marketing.
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Semantic web tech firm Uma scoops $1m funding
19-May-2011
AUSTRIA— Uma, a semantic web technology firm which offers both media analysis and search capabilities, has been awarded $1.1m in a round of funding from investment firm TheMerger.com and private European investors.
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Simulmedia gets $9m to build out TV ad data platform
13-May-2011
US— TV ad targeting and measurement firm Simulmedia has landed $9.25m in additional financing from existing investors, with the cash earmarked for building out the company’s ad data platform and ad sales team.
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Site Intelligence plans expansion after $7m investment
19-May-2011
UK— Online analytics firm Site Intelligence has secured $7m worth of private equity funding from investment houses Nauta Capital and Oxford Capital Partners, as well as existing shareholders.
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Social media monitor Crimson Hexagon bags $5m funding
24-May-2011
US— Social media monitoring firm Crimson Hexagon has secured $5m in funding from Charles Dolan, founder of Cablevision Systems.
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Social research 'far from its deathbed' says new TNS-BMRB director
27-May-2011
Ben Toombs is the new qualitative director at social research agency TNS-BMRB. We spoke to him about the prospects for public sector research as spending cuts bite, and whether MPs really are living in the same world as the rest of us.
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Specific Media sees Flash cookie lawsuit dismissed
4-May-2011
US— A complaint brought against online ad network Specific Media over the alleged use of Flash cookies to track web users’ browsing habits without permission has been dismissed.
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Study to look at the uses and impact of neuromarketing
5-May-2011
UK— Researchers at the University of Oxford are putting neuromarketing under the spotlight in a study of how it is changing market research and what this means for society.
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Survey of marketers highlights data and measurement challenges
26-May-2011
US— A survey conducted by IBM-owned marketing software firm Unica has highlighted measurement, analysis and putting data to work as some of marketers’ most pressing concerns.
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Synovate appoints customer experience head for India
25-May-2011
INDIA— Synovate has appointed Shreya Baksi Sen, who has spent the last two decades in the industry, to lead its specialist customer experience practice in India.
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Synovate launches global mobile offering
31-May-2011
NETHERLANDS— Synovate has appointed Thomas Edwards to lead its new global mobile research offering – which includes mobile web and text-message surveys and the development of mobile apps.
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Synovate sees healthy growth in first quarter
12-May-2011
UK— Synovate has reported strong performances in the US and emerging markets in the first quarter of 2011, but says conditions in western Europe remain “difficult”.
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Text analytics firm Clarabridge makes European debut
25-May-2011
UK— Text analytics provider Clarabridge has opened an office in London to serve the EMEA region.
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The devil you know
9-May-2011
Proposals to adopt the Alternative Vote were roundly trounced in last week’s UK referendum. Was it Cameron? Was it Clegg? Was it a well-funded ‘vote no’ campaign? Or was it, as Helen Nuki suggests, a perfect example of the ‘status quo heuristic’ in play?
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The Futures Company hires COI's Soanes for director role
6-May-2011
UK— Trends research agency The Futures Company has appointed Phil Soanes as a director in the UK, to work on qualitiative projects.
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The Leading Edge adds new roles for global push
9-May-2011
AUSTRALIA— Research and strategy consultancy The Leading Edge has created three new global executive roles at it looks to expand around the world.
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The research challenges of multi-platform broadcasting
13-May-2011
Sarah Messer and Suzanne Lugthart of ITV discuss how to get the measure of how, where and why audiences are consuming TV content, and how to optimise it.
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This month we... visited an online community
May 2011
Robert Bain meets the residents of Insight Research Group’s online community, eVillage.
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TNS-BMRB appoints qualitative director
9-May-2011
UK— Social research agency TNS-BMRB has appointed public sector research specialist Ben Toombs as qualitative director.
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UK researchers report growth, but rate slows
12-May-2011
UK— Researchers are still reporting growth in research spend, but the rate has slowed since six months ago, according RSM’s latest State of the Industry survey.
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UKOM-approved online video stats incoming
18-May-2011
UK— The first results from a UKOM-approved online video measurement service were published today, reporting that 26.9m people viewed streamed video from home and work computers in the UK during April.
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Unilever names Wilde as head of employee insight
20-May-2011
UK— Unilever has appointed Peter Wilde as global head of employee insight. He was previously global head of employee research at financial services firm UBS.
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Ups and downs – Paul Hudson
May 2011
We speak to research industry figures about the highs and lows of their careers. Intersperience chief executive Paul Hudson says research needs to go beyond focus groups and vox pops.
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Value of top brands beats pre-recession figure, says Millward Brown
9-May-2011
US— Apple has topped the ranking of the world’s most vaulable brands, knocking Google into second place after four years at number one.
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Visible Technologies targets agencies with new team
12-May-2011
US— WPP-backed social media monitoring and analytics agency Visible Technologies has promoted account executive Eric Forst to vice president of strategic agency partnerships.
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VOD ad research project attracts four new members
5-May-2011
US— ABC, NBCU, CTAM and Intel have signed up to the Advanced Advertising Media Project (AAMP), a research initiative which examines the impact of advertising within free video-on-demand (VOD) programming.
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Vovici founder Henning takes CMO gig at Affinnova
25-May-2011
US— Jeffrey Henning, a co-founder of Vovici, is leaving the company to join Affinnova, the makers of concept optimisation technology, as chief marketing officer.
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VoxGen awarded grant for new voice recognition technology
18-May-2011
GERMANY— Speech recognition technology firm VoxGen has been awarded a grant by Germany’s Federal Ministry of Economics and Technology to research and develop new tools to help companies improve their cross-channel customer experiences.
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Web users get easy delete option for Flash 'cookies'
16-May-2011
US— So long, super-cookie. Adobe’s newest version of Flash Player includes, as promised, the ability to delete local shared objects (LSOs), commonly referred to as Flash cookies, from within a web browser’s privacy settings.
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Where do good research ideas come from?
26-May-2011
Great ideas are rarely the result of lone geniuses having Eureka moments – they emerge from networks and need to be nurtured gradually. Claire McAlpine of MediaCom considers how researchers can put this into practice.
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Who are we meant to be 'spying' on?
4-May-2011
Online listening, scraping and mining might sound invasive, says Rosie Campbell, but is privacy really at risk when individuals get to choose how ‘public’ they want to be and what persona they want to project? The real danger for research, she says, is the increasing faux-ness of the online universe.
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Write here, write now
May 2011
Companies are turning to text analytics tools in an effort to make sense of what customers are saying about them online. Paul Golden investigates.
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YouTube founders buy Tap11 social media analytics platform
9-May-2011
US— YouTube founders Chad Hurley and Steve Chen have acquired Tap11, the developer of a Twitter and Facebook analytics platform that allows brand owners and advertisers to monitor and measure the impact of social media campaigns.