Research
May 2005
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14,000 to take part in ‘Apollo' pilot panel
3-May-2005
Arbitron and VNU plan demo of new service to convince cautious advertisers
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5 MINUTES WITH... Tim Ambler
May 2005
Tim Ambler, senior fellow in marketing at London Business School, on new thinking and new researchersOn new thinking "Academia is not very creative (in the practitioner sense) and mostly follows along, trying to separate the wheat that practitioners generate from the chaff. Marketers are right to be preoccupied with novelty and customers demand it constantly; but practitioners are neophiliacs to an absurd degree. They should ...
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ABI Research acquires Concise Insight Europe
6-May-2005
Acquisition gives ABI a firm foothold in the European market
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Against the odds
May 2005
TRENDS The UK's gambling sector is in poor shape. Louise Vacher examines how research can help the industry adapt and surviveThe gaming industry is a competitive business and it has changed significantly in recent years. When ORC International launched ORC Gamblertrack – its annual syndicated research study of British gambling trends – in 1996, the National Lottery was a new phenomenon. Since then, the sector has changed dramatically, most noticeably with the ...
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Arbitron turns spotlight on cellphone-only US homes
11-May-2005
Summer study will gauge the impact that ‘cutting the cord' will have on surveys
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BBC MR staff join strike over job cuts
23-May-2005
Researchers among those on the picket lines
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BBC MR staff to join strikes over job cuts
12-May-2005
Unions plan walkouts over director-general's bid to axe 3,780 posts across the corporation
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BigChampagne toasts Nielsen deal
4-May-2005
Companies agree to link music airplay and download data
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BMRA calls for award entries
3-May-2005
Nominations open for Research Business Effectiveness Awards 2005
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Brahm gets into bed with John Cotton
31-May-2005
New study to investigate sleeping habits in the UK
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British pollsters toast election triumph
9-May-2005
A ‘remarkable achievement', says ICM's Sparrow
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Cabinet Office backs new Masters qualification
26-May-2005
Part-time course will 'enhance' professional skills and careers prospects
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CommunicateResearch reshuffles MP panel
19-May-2005
Plans June survey of MPs and Peers
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Context Research sets up Brand Health International
6-May-2005
Peter Winters appointed as MD to run Context's sister company
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Controversial exit poll in Ohio was not fraudulent
16-May-2005
Exit poll data re-examined
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Digging for victory
May 2005
CASE STUDY The not-for-profit sector poses a range of peculiar challenges for market research. Andrew Smith looks in detail at one successful projectThe National Gardens Scheme (NGS) was founded in 1927 with two main functions. The lesser of these is ironically its best known: the NGS is the charity that co-ordinates over 3,500 mainly private gardens being opened to the public each year across England and Wales, as publicised in the famous annual Yellow Book. ...
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Dublin: we're lovin' it
May 2005
Tourism, drinks, and new world maps: Kevin Maclean, our man in Dublin, reports on the latest AQR/QRCA conferenceAnother day, another conference– barely a month after Research 2005 comes the international qualitative research conference jointly hosted by AQR and QRCA. What can this conference provide the time-poor researcher or client; is it really valuable or is it just a jolly?The conference theme was 'qualitative transformations, creating a new ...
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Dynamic Logic launches enhanced brand effectiveness tool
23-May-2005
MarketNorms version 2.0 to aid online ad planning
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Earnings dip sheds light on Harris chief's sudden departure
6-May-2005
Agency reveals intent to sell Japanese operations to ‘maximise profitability'
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eDigitalResearch launches BBC World Viewer Panel
23-May-2005
New service to gain customer feedback
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Further delays for ORC stock offering
12-May-2005
Dip in share price forces rethink of public offering
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GfK follows NOP purchase with three new acquisitions
12-May-2005
Makes buys in Germany, Canada and Chile
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GfK in a strong position
13-May-2005
Group reports increased sales of 7.2% for the first quarter of 2005
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GMI weekly omnibus survey launched
5-May-2005
Weekly omnibus replaces monthly service
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Greenfield Online reveals plans to expand into Asia
10-May-2005
Following strong financial results in the first quarter of 2005
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Harris chairman in resignation shock
5-May-2005
Knapp leaves US internet research agency with immediate effect
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Harris Interactive extends its network into Central America
19-May-2005
Jabes Market Research becomes network affiliate
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Hispania completes its acquisition of Eastern Research Services
3-May-2005
Acquisition will allow ERS to expand services
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Hispanic publisher launches reader MR division
17-May-2005
Hola Arkansas signs deal with software firm ATC
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IAB chief makes research top priority
3-May-2005
CEO Guy Phillipson wants better understanding of online behaviour to win over sceptics
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Ipsos snatches bigger slice of Colombian MR market
18-May-2005
Acquisition feeds market share as first quarter revenues rise 25% across Latin America
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Kwik Save award mystery shopping contract to NOP World
20-May-2005
Results to drive strategies across the supermarket chain
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Leisurely pursuits
May 2005
INTRODUCTION Research is not just for the worthy things in life. Vivienne Wilson introduces a special report on the things that make us smileThe idea for a special report on the leisure sector developed in a slightly haphazard way. We were discussing a piece of research on film attendance when we realised that we had not really touched on leisure as a fertile area for market research. Soon we were discussing some of the other projects that researchers had spoken ...
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LGA report finds link between council ratings and research
11-May-2005
Top rated local authorities have higher levels of commitment to research, says study
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Lib Dems to continue campaigning – against ‘sugging'
9-May-2005
Party vows to pass on evidence of illegal political marketing calls
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Live BIG conference report
13-May-2005
Lack of innovation threatens UK b2b research
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Live conference report
12-May-2005
HI Europe: online research alone is not a b2b panacea
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Live conference report
12-May-2005
BIG conference opens with a challenge and a warning for b2b research
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Marian Salzman takes up global strategy role at JWT
16-May-2005
Consumer insight to be part of Salzman's remit
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MIH and Lightspeed Research launch new online concept-screening tool
27-May-2005
New tool to provide quantitative insights
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Millward Brown restructures senior management team in North America
4-May-2005
Restructure coincides with the launch of global business insight group
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MindBranch forms partnership with RS Consulting
4-May-2005
Alliance to help MindBranch strengthen its consumer research services
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MindBranch offers market research RSS feeds
13-May-2005
New service allows end users to view when MR reports as they are updated
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MRS sets rules on MR call centre auto-diallers
18-May-2005
New code of practice for telephone centre managers published
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NetRatings files for patent infringement
20-May-2005
Lawsuits issued against Coremetrics and Omniture
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New Ipsos director vows action on Novaction
25-May-2005
Chris Sinclair named senior director of UK forecasting unit
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New measurement currency for outdoor media in the US
24-May-2005
NOP to develop outdoor media currency
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Nielsen Media Research acquires “BBC” in the Netherlands
31-May-2005
Advertising research firm to be re-branded Nielsen Media Research
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NOP World Financial appoints former freelance research consultant
9-May-2005
Hannah Nutley appointed associate director to qual division
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NPD tracker to profile US gamers
19-May-2005
Video Games Hits Monitor to provide title-level demographic and geographic data
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Ogilvy group partners Chinese university for PR research centre
17-May-2005
Experts to school Chinese officials in PR strategies
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Online MR spend to hit $4bn by 2008, says study
23-May-2005
New clients and an increase in online study types to fuel medium's growth
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Ouch! That really hurts
May 2005
Marc Brenner's editorialThe best advice ever given to me by my schoolmates was "if you're ever summoned to the headmaster's office, stick an exercise book down the back of your trousers.' And it's a maxim I continue to adhere to at work; punishment should be prepared for.The research industry would have done well to apply some collective padding in preparation for the Channel 4 documentary Election Unspun last month.The programme examined ...
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Police to conduct market research into ethnic minorities
17-May-2005
Research hopes to boost the number of officers from ethnic minorities
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Pulse launches Asian VoIP CATI centre
25-May-2005
European expansion planned later this year
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Quaestor launches dedicated field company
17-May-2005
Julie Gibson to lead Field Direct
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Quæstor to monitor Big Brother
19-May-2005
Research to shape future series
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RI sets up dedicated pan-African management team
5-May-2005
New general manager for Africa talks to Research about the region's potential
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Saatchi & Saatchi launches research and development lab
10-May-2005
New division encourages partnership between clients, consumers and researchers
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Shelf life
May 2005
Book reviews by Michael WarrenTHE WISDOM OF CROWDS – WHY THE MANY ARE SMARTER THAN THE FEW Author: JAMES SUROWIECKI Publisher: ABACUSThe thesis of this book can be summarised simply. In some circumstances, groups of people are remarkably intelligent and – the key point – they can be smarter than the smartest individuals within them. We are raised to believe in experts, in the authority ...
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Shop'n Chek appoints new director of international business
10-May-2005
Janet Ackerman to join mystery shopping firm
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Silicon.com seeks agencies for online research database
4-May-2005
IT news site partners with Butler Group, Datamonitor, IDC and Ovum for new service
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Six stand down from AQR committee
16-May-2005
Nominations open until 3 June
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SPSS results point to recovery
9-May-2005
Software supplier puts challenging 2004 behind it as earnings exceed expectations
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Starfish launches SponsorMap research tool
3-May-2005
Sponsorship research tool launched in Europe after successful roll-out in Australia
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Stars of track and field
May 2005
OPINION Stadium sponsorship has only recently come to Europe. Oliver Butler explains the role research played in its arrival at Bayern Munich FCFor many years, sports sponsorship faced little accountability within a company's marketing mix. Deals were even conducted on a personal basis – the chief executive of the sponsoring company being a fan of the sponsored club, for instance. However, as the money paid out in sponsorship has grown – the European market ...
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Still in focus
May 2005
Are the knives out for the traditional focus group? Hy Mariampolski analyses a revealing new surveyFocus groups seem to get bashed with annoying regularity nowadays. Often, the perpetrators are advertising creatives anxious and angry over judgments being rendered about their work by consumers.Recently, in the Financial Times, Sergio Zyman, Coke's former marketing chief said, "focus groups are a waste of time, filled with people telling you what ...
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Synovate acquires Coral Pacific
23-May-2005
Acquisition boosts Synovate's research capabilities in Japan
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Synovate launches new media and consumer tracking survey in Bangkok
27-May-2005
Survey aims to provide insights into the affluent Thai market
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Synovate reports improved organic growth rate
25-May-2005
Aegis chairman delivers headline Q1 2005 results for MR operations
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Tam Media Research in India launch PR effectiveness tool
5-May-2005
New service looks at PR effectiveness across media platforms
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Tamara Ingram leaves Added Value for Grey UK
18-May-2005
Global CEO moves to another senior role within the WPP Group
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Tarp bought out by management company
31-May-2005
Alfred Street Partners and Tarp senior management buy out McCown De Leeuw & Co
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Tesco Ireland reappoints ESA to conduct mystery shopping study
19-May-2005
Survey findings to help shape staff training and customer service programmes
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Tests planned for hi-tech magazine tracking
26-May-2005
NOP's Mediamark signs agreement with tech firm TagSense
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The 3rd Degree reviewed
May 2005
The 3rd Degree reviewedCan SMS text messages become a viable survey tool? Tim Macer reviews The 3rd Degree to find out just how bright the future is for text research
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The good, the bad, the titled and the shed
May 2005
The DiaryCan't buy me love (or happiness)YouGov's chairman is about to become a rich man, on paper anyway. The flotation of YouGov will see Peter Kellner net just under a million quid. With that sort of cash you'd think that he'd be feeling pretty mellow about life.Not a bit of it. Kellner blew a gasket at an Evening Standard journalist last month, who only just managed to stay on the right side of the libel laws by ...
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The shock of the new
May 2005
CULTURE Britain's cultural institutions seem to lurch from crisis to crisis. But, asks Ben Claxton, can research help them discover who and what art is for?Passing a shiny, new and impressive building on a recent trip to Newcastle, I asked my taxi driver what it was. It was, he said, 'for orchestras or something' – and, in any case, he would not be venturing in. It was, in fact, the Sage Gateshead Concert Hall. And while his interest was piqued by the its stunning ...
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The winner takes it all
May 2005
At a recent debate, clients were asked to choose between MR and database analysis. MR lost. Brian Tarran reportsThe concept that 'consumer insight' goes beyond market research to include all strands of a company's customer data is well-established. What will be news to the market research industry is that given the choice of keeping just one strand, MR or database analysis, delegates to last month's Customer Insight Summit in the UK mostly plumped to ditch ...
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They got game
May 2005
CASE STUDY Youth subcultures can be hard to penetrate. But Jon Beaumont and Lizzie Horton reveal how an innovative research project has done the impossibleMost people know a friend who is an expert on something: a wine fanatic or a car enthusiast, say, or an audiophile. You might often consult them on what to buy – or what's hot in the market. So, through word of mouth, the friend can often generate interest in a product – something that can be described as ...
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TNS Media Intelligence acquires Presse+
27-May-2005
Acquisition strengthens TNS's media monitoring service in France
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Twenty clients sign-up to insight forum
19-May-2005
Major companies back Customer Insight Solutions initiative
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UK ad spend to rise 5% in 2005
9-May-2005
Advertising expenditure growing faster in the UK than in the US and Europe, says WARC
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Up, out and away
May 2005
Fancy escaping the corporate rat-race? Roxanne Escobales talks to those researchers who chose to go it aloneAfter 22 years as a company woman Nicky Perrott knew her time had come. She left corporate land and struck out on her own. It wasn't a torturous decision or one made under duress – quite the opposite. She says it's the best thing to ever happen to her career.Perrott had been heading MORI's internet research arm, eMORI, for three years. She ...
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VNU's Connors signs on for fourth board directorship
24-May-2005
New role for MMI chief as he prepares to quit Dutch MR giant
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WORLDWIDE: Israel
May 2005
Market research in Israel has gone through many changes. Vivienne Wilson finds out that there is still huge room for growth in the Middle East"Israel is a normal, western-Europeanised, consumer-driven market… where market research is comparable in most ways to developed countries," says Itzik Rozenblum, managing director of Public Opinion Research of Israel (PORI), and one of the elder statesmen of Israeli market research. "Fieldwork quality, via the use of ...
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YouGov signs media contracts in the Middle East
25-May-2005
ME headquarters in Dubai