Maritz's Sant on 'the gatekeepers of all information'
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Maritz Research’s Roger Sant is the latest interviewee to put himself into the Research Spotlight.
Sant is a harsh critic of poor survey design and envisages a future where researchers are the guardians of information and data flowing in from a host of diverse sources.
Note: Some of you may have to use stereo headphones to listen to this video. Apologies for the inconvenience.
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