Research
March 2009
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‘We do not see things getting any better anytime soon' – West
27-Mar-2009
Bleak forecast from Nielsen's finance chief as the research giant reports 2008 results
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200 sales and marketing jobs go at Google
30-Mar-2009
Jobs slashed to make up for duplication and over-investment
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2CV gets US foothold with San Francisco office
9-Mar-2009
UK-based agency establishes first international hub
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60 Second Soapbox – Richard Owen
March 2009
?Richard Owen, president and CEO of customer loyalty specialist Satmetrix, is enjoying going back to the 80s with Virgin Atlantic’s latest ad and listening to UK traffic news from the Pacific coast
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7-Eleven and NMI ink deals with Nielsen
12-Mar-2009
Retail researcher expands convenience store coverage, adds sustainability segmentation to Bases
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AAPOR dissects New Hampshire polling failures
30-Mar-2009
Short timescale and first-time voters thwarted primary polls, study says
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AAPOR reveals details of Burnham investigation
13-Mar-2009
Association lists issues with controversial Iraqi death research
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Advertising Research Foundation sets out on the path to purchase
4-Mar-2009
US ad research body launches shopper insights council • Joel Rubinson tells Research why
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Agency shares lessons from past recessions
24-Mar-2009
Live from Research 2009: ‘Cross your fingers,' says Jigsaw
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Anti-spam bill before Canadian senate
3-Mar-2009
But survey emails not subject to proposed law banning unsolicited messages
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Arbitron chief promises improvements to PPM radio ratings system
3-Mar-2009
Michael Skarzynski ‘committed' to bettering audience measurement service
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Arbitron fills two new executive roles
31-Mar-2009
Alton Adams and Robert Henrick fill new executive roles at radio ratings business
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Australian print auditor moves into online game
24-Mar-2009
ABA strikes deal with Nielsen Online to audit website traffic metrics
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Axe falls on another Arbitron executive
12-Mar-2009
Linda Dupree latest casualty of CEO Michael Skarzynski's strategic review
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Billions for bank bailouts – but how to rebuild their battered brands?
March 2009
It doesn't take a brain scientist to work out that the credit crunch has made consumers mistrust financial brands. But neuromarketing might offer a path to redemption, says NeuroFocus CEO A K PradeepThe world has seldom witnessed as near-catastrophic a financial crisis as the one we are experiencing today. The badly-battered financial giants who are staggering from severe losses find themselves without any reliable guidelines about how to recover.
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Board reshuffle for TNS in ALM region
20-Mar-2009
Merger with RI triggers changes in Asia Pac, Lat Am, Middle East and Africa
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BrainJuicer grows revenue 42% in 2008
19-Mar-2009
Online agency hopes clients will keep investing in innovation amid the recession
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Buyers demand ‘more for less' amid recession
23-Mar-2009
MR firms need to think of ways to make budgets go further, says Virtual Surveys
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Canada's Itracks sells call centre to Advanis
5-Mar-2009
Custom agency buys online data collection firm's 24-seat facility in Kenaston
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Canadian Do Not Call list ‘benefiting the great majority', says survey
9-Mar-2009
MRIA's Brendan Wycks blames continuing unwanted calls on US marketers
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Cello names 2CV's Nolan as research board chair
23-Mar-2009
Group creates new board with Vincent Nolan as chair and Jane Shirley as CEO
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Cello reports good year – all things considered
17-Mar-2009
Revenue, operating income up in research division, but profit and margins down
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Cell-onlys vary widely across states, report
12-Mar-2009
Penetration ranges from 26% in Oklahoma to 5% in Vermont
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ChinaInsight and S&D Marketing Service merge
9-Mar-2009
Peter Tan to head combined group – report
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Ci Research opens financial services practice
2-Mar-2009
Former Bank of Scotland MR manager Colin Auton to lead new team
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Cigarettes and alcohol for Ci Research
24-Mar-2009
Agency scoops survey contract from Trading Standards North West
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Clients look to bring more online work in-house
25-Mar-2009
Peanut Labs, MRops and Cambiar survey warns agencies of disappearing revenue
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Co-creation ‘cannot replace traditional MR'
25-Mar-2009
Research 2009: Audience warned, ‘we lose our expertise at our peril'
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ComScore hits out at Quantcast methodology
18-Mar-2009
Web audience measurement firms clash over approaches
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Consumers raise points with F1 association
9-Mar-2009
Seventeen-country survey finds desire for changes to motorsport scoring system
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Contract wins – roundup
4-Mar-2009
New business for Xtract, Smartfocus, Core Insight and more
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Contract wins – roundup
18-Mar-2009
The latest from DigForFireDMG, Media Monitors and more
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Contract wins – roundup
27-Mar-2009
New business for iTVX, Radian6, Volomedia and Nunwood
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Datamonitor maintains growth in 2008
4-Mar-2009
Parent company Informa pleased with progress of market intelligence firm following its acquisition in 2007
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Delay days
March 2009
By Stephen PhillipsWe recently received two emails in one day from different clients delaying work they were about to commission and saying that they will revisit things in a few months. This seems to have been the pattern of the last 6 months and of course it is frustrating for both us and the clients themselves.I was talking to an old business hand who has been through several recessions and what he said seemed to crystallise the situation: ...
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DfT looks for research agency
18-Mar-2009
Firm wanted for 18-month study into port accidents and employment
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Dodging the pitfalls of online communities
24-Mar-2009
Live from Research 2009: Pondering the do's and don'ts of using communities for research
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Double Lives – Claire Peate
March 2009
Researchers reveal how their out-of-hours pursuits influence the 9 to 5. This month we meet Claire Peate, who is an associate director at Beaufort Research… and a published novelist
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Dunnhumby unveils new Tesco shopper panel
6-Mar-2009
Shopper Thoughts panel to marry attitudinal data with Clubcard purchase histories
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Edvance Research to become employee-owned
6-Mar-2009
Education research agency prepares for retirement of founders
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Eleven firms make National Archives roster
17-Mar-2009
Ipos Mori and YouGov among successful agencies
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End of the road for Ipsos Reid's Ottawa call centre
20-Mar-2009
Forty jobs to go in June as increased demand for online services leads to closure
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Evo co-founder joins Drummond Madell
31-Mar-2009
Nick Johnson appointed as equity partner following closure of the firm he founded
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Evo Research and Consulting shuts up shop in UK
2-Mar-2009
UK staff move to Prescient • US and German offices could be sold to managers
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Ex-Research Now execs start new panel business
30-Mar-2009
Charles Pearson's new firm uses Cint's panel exchange to provide a cheaper way for clients to buy sample
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FDs back need to maintain marketing spend
17-Mar-2009
Despite budget cuts, survey of finance directors finds support for continued investment in marketing
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Former rivals sign community-building partnership
6-Mar-2009
Andrew Cooper's Verve partners with Dean Wiltse's Vovici
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From the web: Synovate speculation
13-Mar-2009
Analyst predict Aegis break-up in Guardian report
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Further hold-ups for Market & Research Corp
10-Mar-2009
Economy causes further delays to completion of MR acquisitions
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GfK finance chief von Ahlefeld set for end of year exit
26-Mar-2009
Second board-level departure following failed TNS merger
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GfK retains Toyota mystery shopping contract
25-Mar-2009
Agency wins competitive tender to hold on to carmaker's performance evaluation programme
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GfK ups stake in Dmrkynetec
5-Mar-2009
German group now 75% owner of agricultural and animal health market specialist
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Google and WPP award media research grants
18-Mar-2009
Eleven projects selected for funding as part of multi-million dollar programme
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Gritten takes over as YouGov financial consulting head
4-Mar-2009
Former Marcus Evans researcher replaces Steve Nuttall at online research specialist
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Harris appoints global loyalty head
3-Mar-2009
Former TNS man Stefan Schmelcher to shape loyalty practice
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Harris Interactive slashes US workforce by 16%
16-Mar-2009
Ninety jobs axed in latest round of restructuring
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Harris launches media convergence study
11-Mar-2009
Syndicated survey to target 8-24 year olds
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Hourly reports added to Google TV Ads
20-Mar-2009
Search giant makes further enhancements to its TV campaign reporting capabilities
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IAB Australia publishes draft metric guidelines
5-Mar-2009
Bureau wants feedback on rules for quoting and using online audience data
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IAB issues click and audience reach guidelines
2-Mar-2009
Measurement rules to improve the buying and selling of online advertising space
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IAB leads ‘good practice' initiative for behavioural advertising
4-Mar-2009
Phorm and NebuAd sign up to new guidelines, but privacy campaigners are unimpressed
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ICF International to buy Macro from InfoGroup for $155m
30-Mar-2009
InfoGroup to sell off ‘non-strategic' social and health research firm
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If there's one thing I've learnt... Fiona Blades
March 2009
Career tips from research practitioners. This month: Fiona Blades, CEO of Mesh Planning
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IMS and SDI petition Supreme Court for judicial review
27-Mar-2009
Firms continue fight against restrictions on using physician prescribing information
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Insight will lead the way for Cagney
30-Mar-2009
Revenue and gross profits up while parent firm plots shift to insight-led communications
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InsightFarm ploughs new innovation path
3-Mar-2009
Consumer strategist teams up with C&R Research in new venture
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Interbrand's Rita Clifton becomes new MRS president
5-Mar-2009
Brand consultancy's chairman takes over from Jeremy Bullmore
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Internet users more ‘comfortable' with targeting
9-Mar-2009
…but Truste/TNS survey says over half still oppose behavioural tracking
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Ipsos in deal to provide Reuters polls
19-Mar-2009
Agency to conduct surveys on consumer attitudes and confidence in deal with news agency
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Ipsos Mori pools communications talent
9-Mar-2009
New expert council formed to probe corporate reputation issues
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Ipsos takes a Punto on Chilean loyalty firm
18-Mar-2009
Punto de Vista acquired for undisclosed amount
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IRI unveils online communities tool
25-Mar-2009
New service will be used in conjunction with agency's existing panel
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ISO publishes global access panel standard
24-Mar-2009
‘Good practice' guidelines to help build confidence in panel quality
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ITV man hooks up with ex-BBC researchers
6-Mar-2009
Simon Kendrick joins Essential Research as quant research manager
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Jobs lost at Synovate as Aegis Group moves to reduce costs
19-Mar-2009
780 positions go across the media services and market research group • MR agency reports revenue up 20% to £518.2m
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Kantar Ops to shut UK call centre
19-Mar-2009
Warwick operation to shut in June after reduced demand for telephone interviewing
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Kingsbury scales up with Ipsos Mori appointment
26-Mar-2009
Mark Kingsbury named head of marketing research specialism at UK agency
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KN targets cell-onlys for panel
30-Mar-2009
Address-based sampling introduced for online KnowledgePanel
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LG signs Publicis Modem for buzz tracking
19-Mar-2009
Electronics manufacturer to track consumer conversations across Europe
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Lynchpin secures Guardian web analysis work
19-Mar-2009
Analytics firm to provide insight into how readers engage with guardian.co.uk
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Marketing giant Stengel is on board at Marketshare
11-Mar-2009
Jim Stengel, ex-marketing chief at Procter & Gamble, to offer strategic counsel
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Measurement key to social media ROI – study
16-Mar-2009
Aberdeen Group predicts growth in metrics that correlate to financial outcomes
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Médiamétrie and Jungo tap ‘residential gateway'
17-Mar-2009
New tool for tracking internet, phone and TV usage through broadband connections
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Microsoft ditches adCenter Analytics
13-Mar-2009
Service shuts down in December with no details on a replacement
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Microsoft uses fake research project in ad campaign
27-Mar-2009
Shoppers recruited for ‘research' are actually being filmed for marketing purposes
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Millions more funding for Visible Measures
26-Mar-2009
Online video tracker gets $10m investment, bringing funding to date to $29m
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Millward Brown axes top UK and Ireland post
10-Mar-2009
Warwick Nash leaves agency as role is scrapped in restructure of European region
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Minority groups unimpressed with PPM plan
10-Mar-2009
Arbitron promises will not address ‘glaring flaws' in ratings system, say SRA and NABOB
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More senior management changes for merged TNS and RI
23-Mar-2009
TNS execs take the lion's share of top regional roles following Research International tie-up
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MRI ups sample for issue-specific mag research
11-Mar-2009
Sample size doubled for weekly study of US magazine audience
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Neuromarketing firms in meeting of minds
12-Mar-2009
NeuroFocus buys Neuroco, and managing director Thom Noble speaks to Research
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New owners for Total Focus
5-Mar-2009
Qual recruitment agency targets growth after MBO
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New research head at Sony television arm
10-Mar-2009
Robin Lake promoted at international content syndicator
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News in brief
24-Mar-2009
The latest from Evalueserve, Dynamic Logic, MarketResearch.com and more
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News in brief
13-Mar-2009
The latest alliances and launches
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Nielsen acquires The Cambridge Group
19-Mar-2009
Growth strategy consulting firm to align with consumer research business
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Nielsen hails US radio measurement test
6-Mar-2009
Address-based sampling approach reaches ‘30% more' of potential radio universe
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Nielsen stands firm over criticism of digital TV readiness studies
13-Mar-2009
Ratings giant rejects broadcast association's call for methodology change
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NTT Communications acquires Digital Forest
26-Mar-2009
Telecoms firm buys online marketing ROI agency to develop analytics tools
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OCIS ‘locks out striking employees' – union
27-Mar-2009
Owner of New Zealand call centre says workers must accept minimum wage pay deal, according to union
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OCIS latest to be hit by call centre strike action in New Zealand
16-Mar-2009
‘Around a dozen' employees walked out earlier this month, says Unite union
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Online ‘must learn from US mistakes'
6-Mar-2009
Market Strategies' Reg Baker issues warning as web research moves to emerging markets
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Online game to test packaging designs
31-Mar-2009
Think Eyetracking and UK academics collaborate for online game project
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Opinion polls are ‘junk' says Blair advisor
25-Mar-2009
Research 2009: Former PM advisor takes harsh look at polls and policy
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Optimisa Group shares rise on 1.5m trade
2-Mar-2009
Norwegian investment firm takes 17% stake in research and intelligence group
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Over 100 jobs to go at Arbitron as firm looks to cut costs
25-Mar-2009
Radio ratings company announces 10% reduction in workforce to save itself $10m
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Pay deal ends dispute at NZ call centre
31-Mar-2009
Employees secure 50 cent an hour pay rise following industrial action
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People on the move
20-Mar-2009
Appointments and promotions in the global research and insight industry
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People on the move
23-Mar-2009
Appointments and promotions in the global market research industry
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People on the move
26-Mar-2009
Appointments and promotions in the global research and insight industry
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People on the move
16-Mar-2009
Appointments and promotions in the global market research industry
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People on the move
2-Mar-2009
The latest appointments and promotions in the global research and insight industry
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People on the move
4-Mar-2009
Appointments and promotions in the global market research industry
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People on the move
10-Mar-2009
The latest appointments and promotions in the global research and insight industry
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People on the move
12-Mar-2009
The latest appointments and promotions in the global research and insight industry
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People who need people
March 2009
Web 2.0 networks like Facebook and LinkedIn look like perfect providers of survey samples. But have they got the research expertise to carry it off? Richard Young investigates
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Pike Research formed for green research
18-Mar-2009
Former ABI Research man Clint Wheelock launches firm for cleantech market
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PluggedIn unlocks online community platform
13-Mar-2009
Research firm offers quallies off-the-shelf research communities
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Privacy group urges sites to say no to Phorm
24-Mar-2009
Open Rights Group tells brands it is ‘in their interest' to opt out of targeted ad system
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Publisher launches ad effectiveness panel
13-Mar-2009
Newsquest's advertising arm to test ads on 2,000 readers
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Research 2009 award nominees revealed
26-Mar-2009
A good year for Lawes, Hamilton, Dixon and young researchers
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Research chief leaves Clear Channel Outdoor
16-Mar-2009
Tony Jarvis out after three years with outdoor media owner
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Researchers ‘must evolve with consumers'
5-Mar-2009
WARC conference hears how research industry must gain new skill sets to glean insight from online consumers
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Researchers offer up ‘half truths to order', says Goldacre
17-Mar-2009
Bad Science author lays into research at heated debate on whether MR is more ‘manipulator' than ‘messenger'
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Retail Eyes goes on quarterly pub crawl
13-Mar-2009
Inndicator survey to measure satisfaction across UK pubs and bars
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Revenue, income down in Chime research arm
11-Mar-2009
Project delays and cancellations sour second half for PR group's research businesses
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Revolutionary road
March 2009
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Rivett-Jones and Emslie are Data People
27-Mar-2009
Former Poulters and Equifax directors form data planning and analytics consultancy
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Roy Morgan pitches for IRS contract – report
20-Mar-2009
Australian researcher in talks to take over Indian readership survey, says press report
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Roy Morgan slams Nielsen over media usage statistics
5-Mar-2009
Rival rallies at differences in survey results – but is attack unwarranted?
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RTI International acquires MasiMax
18-Mar-2009
Pharma research agency seeks move into ‘new research fields and market sectors'
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Sage social network for research methods
26-Mar-2009
Methodspace aims to bring together academic researchers
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Senator unimpressed with Arbitron's PPM promises
20-Mar-2009
Robert Menendez warns that recently announced improvements ‘must not be the endgame'
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Skarzynski moves Arbitron HQ to Maryland
9-Mar-2009
CEO wants executives to be closer to key operations teams in Columbia
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Social media – roundup
31-Mar-2009
The latest news from the world of research 2.0
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Social network data threatens privacy – study
30-Mar-2009
Scientists identify individuals using ‘anonymous' data from Twitter and Flickr
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Spicer promoted to MD of Andrew Irving Associates
23-Mar-2009
Founder Andrew Irving steps out of joint MD role to continue as president
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SSI debuts US small business owners omnibus
3-Mar-2009
New study kick-starts series using OpinionWorld panel
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States back down on incentive disclosures
26-Mar-2009
MRA hails victory for healthcare researchers as Maryland, Mississippi and Rhode Island scrap bills
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States of the union
March 2009
Andy Morrison, the new Casro chairman, talks to Brian Tarran about how the US research business is faring in the face of the economic storm
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Stop Watch ‘making great strides' says Tivo boss
3-Mar-2009
Tom Rogers says second-by-second rating service is winning over research community
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Strong start for Research Now, says chairman
26-Mar-2009
Panel provider ‘progressing well' in early 2009, AGM told
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Talks continue over Harris's credit facilities
9-Mar-2009
Agency agrees new waiver period to ‘structure amendments' to credit agreement
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Tech Global acquires consumer insight advisors
23-Mar-2009
Consumer Consulting buy adds new capabilities to technology consulting firm
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Technology – an opportunity and a threat
25-Mar-2009
Research 2009: Expert panel looks to the future of MR business
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Testing the old adage
March 2009
By Stephen PhillipsSo this will be the year when we test the old adage about research spend holding up in a recession. Of course for us, a small research agency focused on ad hoc work, it is not just the overall industry spend that matters but the type of spend. Will clients move more money to syndicated research, will they play safe and stick with the larger companies or will they try and save money by shifting to new techniques?All of these ...
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The data matrix
March 2009
Every time consumers use the web a trail of valuable data is left behind. Researchers would do well to take a closer look at this information. Anna Cliffe, head of insight at Brahm, outlines the true path to enlightenment
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The technology track
5-Mar-2009
Power up on the latest software and hardware developments
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The voice of youth
March 2009
Youth research has come under attack. But, argues Stephen Mellor, both companies and kids can benefit – providing the work is done right Earlier this year, the government's consumer watchdog Ed Mayo published a book criticising the 'insidious and downright creepy' way some online marketers use children to research and sell new products. The book,
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Toluna, Nurago partner for online ad tracking
12-Mar-2009
Ad effectiveness measurement service set for global rollout after European launch
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Trendstream to examine social media impact
10-Mar-2009
Twice-yearly survey launched to track 16,000 users worldwide
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Troubled Satyam ‘inviting takeover bids'
2-Mar-2009
Crisis-hit outsourcing firm looking for buyers despite lack of accounts, FT reports
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TV still ‘800-pound gorilla' in video media
27-Mar-2009
Television remains the main source of video entertainment in Americans' lives, says study
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Twelfth year of growth for B2B International
17-Mar-2009
International expansion fuels turnover jump
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Twitter looks to simplify buzz tracking
11-Mar-2009
Micro-blogging site to add search and trends functionality to users' homepages
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UK jobs at risk as Harris continues restructure
31-Mar-2009
Up to 15% of workforce to go as firm pushes ahead with cost-cutting drive
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UK pensions body seeks agencies for £3m roster
16-Mar-2009
PADA invites applications to join new two-year roster
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US court rules to protect respondent identities
19-Mar-2009
Casro hails ‘important victory' as court rules respondents' IDs are confidential
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Vision Critical to power Synovate panels
17-Mar-2009
Canadian panel services firm to provide software for agency's research communities
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Welcome to the Frontline
March 2009
Chronicling the research industry in the midst of the recessionSo here we are, in the midst of the worst economic downturn for decades – at least, that's what newspapers, economists and governments are telling us. But what effect is the recession having on the day-to-day running of a market research business?'Opinions From The Frontline' is a new blog that sets out to answer that question. We kick-off with Stephen Phillips, managing partner ...
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Welcome to the Frontline
2-Mar-2009
New blog chronicling the research industry in the midst of the recession
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Wieser replaces Coen as Magna forecaster
23-Mar-2009
Bob Coen steps down after more than 60 years in the industry • Brian Wieser takes the reins
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World Wide Web inventor slams ‘net snooping' technology
11-Mar-2009
Sir Tim Berners-Lee says deep packet inspection is ‘the same as wire-tapping'
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WPP chief points to consumer insight as ‘growth engine'
6-Mar-2009
CEO Martin Sorrell talks up research capabilities as group reports full-year results