Research
Marc Brenner Editorial
Marc is the editor of Research Magazine and Research-live.com.
Stories by this contributor.
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Hello and goodbye
April 2011
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Evolution and Research Now kickstart new SME study
11-Jan-2011
UK— Evolution has embarked upon a syndicated study among SMEs to judge attitudes towards commercial insurance.
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TNS vice president joins Market Probe team
11-Jan-2011
US— Don Ryan has been named vice president of Market Probe’s technology practice.
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People on the move
7-Jan-2011
The latest appointments and promotions in the global market research and consumer insight industry. This week: Simon-Kucher & Partners, Nielsen, Opinion Leader, OpinionPanel, Cint, The Pert Group, Research Runner, National Analysts Worldwide, HIMSS Analytics, NIESR, CMI, EEDAR and MRUC.
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Ipsos names new top team in Asia Pacific
6-Jan-2011
CHINA— Ipsos Asia Pacific has revealed details of a new management structure, which will be led by Lifeng Liu as chief executive. Liu was most recently the CEO of Ipsos Greater China.
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Experian Hitwise makes Indian debut
6-Jan-2011
INDIA— Experian has launched Hitwise, its internet measurement service, in India.
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Opinionology launches panels in Italy and Spain
6-Jan-2011
US— Opinionology has added Italian and Spanish online panels to its European portfolio.
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Nunwood posts 10% revenue growth
6-Jan-2011
UK— Nunwood has reported revenues of £11m in 2010, up 10% on the previous year.
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Dunnhumby feasts on three-year Ruby Tuesday deal
6-Jan-2011
US— Restaurant chain Ruby Tuesday has signed a three-year analysis and consulting contract with DunnhumbyUSA .
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Buxton names Wetzel as new CEO
5-Jan-2011
US— Customer analytics firm Buxton has promoted Charles Wetzel to the post of CEO.
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Blackwell to boost qual profile at ICM Group
5-Jan-2011
UK— ICM Group has hired Rupert Blackwell as a board director, with a remit to create a “broader awareness” of the firm’s qual offering.
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Sweet smell of success
Jan 2011
By the time you read this the winners of the Research Magazine Awards will have taken in the congratulations offriends and weathered the tight-lipped smiles of competitors.
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Research Live calls it quits for 2010
21-Dec-2010
Research Live has closed for the Christmas holidays and will re-open for business in January 2011.
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People on the move
17-Dec-2010
The latest round-up of personnel changes in the research and insight business. Companies announcing staff changes this week include Gilt Groupe, The Sound Research, Aegis, WOMMA, Vision Critical, Foviance and Cint.
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People on the move
26-Nov-2010
The latest round-up of personnel changes in the research and insight business. Companies announcing staff changes this week include Percept Research, Purdie Pascoe, Nunwood and Progressive.
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Weinberger promoted to lead Comscore in Australia and NZ
12-Nov-2010
AUSTRALIA— Amy Weinberger has been named as the new vice president of Comscore’s Australia and New Zealand business.
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The Leading Edge opens US office and names Interbrand man as CEO
12-Nov-2010
US— Australian research firm The Leading Edge has entered the US market with the opening of a New York office and the appointment of CEO Daniel Binns.
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A new golden age?
Nov 2010
The publication of the research industry league tables used to be cause for deepsatisfaction. Theindustry would collectively sip brandy, puff a cigar, lean back in aChesterfield and survey the fertile land.
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Opinion Leader names Scott-Malden as research director
11-Oct-2010
UK— Dominic Scott-Malden has been appointed the new research director at Opinion Leader.
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Hansa's Stewart moves to Synovate Hong Kong
11-Oct-2010
HONG KONG— Jeff Stewart has been named as executive director for Synovate Hong Kong to steer business development and oversee key accounts.
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eBay man named web research director at Virtual Surveys
1-Oct-2010
UK— James Lang, former head of user experience and search for eBay Australia and New Zealand, is to become web research chief at Virtual Surveys.
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A journey into the known
October 2010
Within minutes of the publication of Tony Blair’s memoirs, you could hear the stampede of trade magazine editors rushing for their copies to discover whether the ex-PM had made significant mention of anything related to their industry. While the editor of Rubber Tubing Gazette may have been disappointed, the editor of Research was not.
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Variety greenlights movie buzz chart
30-Sep-2010
US— Entertainment trade publication Variety has struck a deal with social media research firm Fizziology to carry a weekly chart of the most talked about movies in social media.
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People on the move
29-Sep-2010
The latest round-up of personnel changes in the research and insight business. Companies announcing staff changes this week include Rentrak, Visual IQ, Mendeley and LogicLab.
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Firefish pitches the Pitch Pack at agency players
29-Sep-2010
UK— Firefish has launched a service that aims to help advertising and marketing agencies gain competitive edge when pitching for work.
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Think tank calls for new focus in public sector research
28-Sep-2010
UK— As cuts loom over local government a new think tank, LGinsight, has urged public sector researchers to “up their game”. The think tank has been established to represent the current thinking of local government researchers and to promote “the true value of their research.”
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Kogan takes technology and strategy reins at Communispace
28-Sep-2010
US— Howard Kogan has been named the new technology and strategy officer at online research community builder Communispace.
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Ipsos Loyalty finds Mann for business development role
28-Sep-2010
US— Joe Mann has become the new vice president of business development at Ipsos Loyalty.
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People on the move
24-Sep-2010
The latest round-up of personnel changes in the research and insight business. Companies announcing staff changes this weekinclude Simpson Carpenter, Discovery, Research Reporter and EC Harris.
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Hall & Partners' Palmer leaves London for Sydney
23-Sep-2010
AUSTRALIA— Nick Palmer, senior director at Hall & Partners London, has been appointed to the newly created post of research director at the firm’s Sydney office.
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The ingenuity engine
September 2010
The Research Magazine Awards judges are preparing to huddle, deliberate and decide. By the time you read this we will have ploughedthrough this year’s bumper amount of entries in the hunt for the most accomplished agencies and clients across five categories.
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People on the move
25-Aug-2010
The latest round-up of personnel changes in the research and insight business. Companies announcing staff changes include Synovate, ABI Research, Insight Research Group and The Lounge Group
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People on the move
11-Aug-2010
The latest round-up of personnel changes in the research and insight business. Companies announcing staff changes include MMR Group, Ogilvy and Mather and HMV Group
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Compete dubs John Bremer new chief research officer
11-Aug-2010
US— John Bremer has been appointed the new chief research officer at Kantar’s web analytics business, Compete. He joins from Harris Interactive where he was a co-director of the Harris Interactive Center for Innovation.
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Kantar calls on ex-Yahoo VP for global talent role
4-Aug-2010
UK— Helen Russell has been named as the new global talent director at Kantar. She was previously vice president of human resources at Yahoo EMEA.
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Millward Brown on song with chart contract
4-Aug-2010
UK— The Official Charts Company (OCC) has awarded its chart research contract to Millward Brown for a four year term. The research agency has held the account now for 21 years.
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Hallmark success for research VP Batiste
4-Aug-2010
US— Donovan Batiste has been promoted to vice president for research and media planning at Hallmark Channels, as the network seeks to boost its daytime output.
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SSI names Helen Ryan as Singapore country manager
3-Aug-2010
SINGAPORE— Helen Ryan, a senior account manager from Survey Sampling International’s London office, has been chosen as the firm’s new country manager for Singapore.
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IBM wraps up Coremetrics takeover
3-Aug-2010
US— IBM has completed the purchase of web analytics software firm Coremetrics.
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Drive, he said
August 2010
I would be prepared to place a sizeable wager on the possibility that research agencies will be somewhat put outover this month’s interview with Steve Gatt, Volkswagen’s insight chief. It’s probably best for you to be seatedbefore you begin reading.
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People on the move
29-Jul-2010
This week a bumper crop of personnel changes in the research and insight business. Companies announcing staff changes include Kadence, Pulse Group, Phorm and MarketTools.
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Dempster joins MMR Research as research director
23-Jul-2010
UK— MMR Research has hired Paul Dempster as research director with a view to developing its volumetric forecasting business.
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Invoke's Groketeer pulls graphs, charts and insight out of DIY surveys
23-Jul-2010
US— Research technology house Invoke Solutions has launched Groketeer, a tool that generates graphs and insight from raw DIY survey data.
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LogicLab's search for chief research officer ends at Gugel
23-Jul-2010
US— Analytics firm LogicLab has appointed Craig Gugel as its new chief research officer. Gugel was most recently senior vice president for media analytics at the Advertising Research Foundation.
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Millward Brown adds brains to global neuroscience practice
13-Jul-2010
UK— Five executives have been named to provide global representation for Millward Brown’s fledgling neuroscience practice.
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Market Creative rises to Sayers' bakery challenge
13-Jul-2010
UK— Retail marketing consultancy Market Creative is to analyse shopper behaviour for bakery chain Sayers.
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People on the move
13-Jul-2010
The latest promotions and appointments in the global market research and consumer insight industry. This week: COI, Bellomy Research and Forrester
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The cold light of morning
July 2010
As I write this column we are hours away from the delivery of the coalition’s emergency budget. I may be goingout on a limb here, but I suspect that it isn’t going to be a giveaway. We aren’t anticipating any fine detail onpublic spending cuts at this point, but the future does not look too rosy for those who are employed by, or sellservices to, government. Welcome to the age of the hairshirt.
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Apple flavour added for Livra panellists
25-Jun-2010
Livra Panels has launched an iPhone app that allows respondents to vote on user-generated polls.
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Poll dancing
June 2010
Who had a good general election? Well, Cameron and Clegg aren’t complaining, for starters. But thecoalition was forced as a result of there being no clear winner in this contest. If you are looking for aclear winner, you could do worse than look to the polling industry, which played a stormer on two fronts.
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Editor's note: No news on Monday
28-May-2010
The Research office will be closed on Monday 31 May for a UK public holiday.
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Growth in online and mobile video ad spend spurs Kantar unveilings
12-May-2010
US— Kantar has formed a new division and announced new video measurement and tracking tools in response to what it sees as the speedy growth in global ad spend in online and mobile video.
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Peanut Labs and Conversition Strategies offer a SocialVoice for researchers
12-May-2010
US— SocialVoice, a social media research tool, has been launched by sample firm Peanut Labs and research firm Conversition Strategies.
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Chirpy chirpy tweet tweet
May 2010
Cliché has it that music hall performers who outstayed their welcome would get yanked off the stage with a shepherd’s crook. Research 2010 presenters who overran faced a somewhat less violent, though no less public, humiliation.
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Clear Channel Radio names Bob Michaels as research chief
30-Apr-2010
US— Bob Michaels, a veteran of the TV and radio business, has been appointed to the newly created role of executive vice president of research at Clear Channel Radio.
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Editor's Note: Research Jobfinder for iPhone out today
20-Apr-2010
Hunting for that new job has been made that much easier for iPhone owners, as Research launches its first app.
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Happy Easter to all our readers – Editor's note
1-Apr-2010
A quick note to wish all our readers a Happy Easter. Public holidays in the UK on Friday and Monday mean no site updates until 6 April. Best wishes from all the team at Research-live.com.
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The stamp of authority
April 2010
Watchdog Postcomm is mulling over suitable action following the discovery that Royal Mail rigged research into service quality.
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MediaBadger set for expansion with London office
10-Mar-2010
UK— Internet and social media anlyst MediaBadger has opened a London office to coordinate the firm’s UK and European projects.
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Opinium and Daily Express strike poll partnership
10-Mar-2010
UK— Opinium Research is to conduct voting intention polls for the Daily Express newspaper in the run up to the 2010 general election.
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Sony and CBS flesh out 3D research plans
3-Mar-2010
US— Sony and CBS have shed more light on their joint effort to showcase, test and develop 3D video content.
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The answer is simplicity itself
March 2010
In the rush to innovate, prove a return on investment and mine fresh seams of insight, the research business has, arguably, been a little less enthusiastic in its attempts to attract, engage and retain respondents.
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Maritz's Sant on 'the gatekeepers of all information'
26-Feb-2010
Maritz Research’s Roger Sant is the latest interviewee to put himself into the Research Spotlight.
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Knowledge Networks pre-approved as US Government survey supplier
24-Feb-2010
US— Government procurement body the General Services Administration has handed Knowledge Networks a 20-year survey services contract, effectively pre-approving the online researcher as a supplier to federal agencies.
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Convatec signs Vision Critical to power nurse panel
24-Feb-2010
US— Vision Critical is providing the research technology behind a recently launched portal from meditech firm Convatec.
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Bertelsen to steer Siegel+Gale's insights practice
24-Feb-2010
US— Branding giant Siegel+Gale has appointed Lisa Bertelsen as global director of its research insights practice.
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Gallup retains top research slot in Superbrands 2010
24-Feb-2010
UK— Gallup has topped the list of market research firms in the latest Business Superbrands Top 500 survey, for the second year in succession.
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The new order is the old order
Feb 2010
According to a new Forrester report it appears that recession-struck research buyers will no longer commission “research for research’s sake”.
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TNS man Paul Vittles goes it alone in Australia
29-Jan-2010
AUSTRALIA— Paul Vittles, TNS Australia’s director and executive coach, has left the firm and launched The Vittles Organisation, a coaching, training and motivational speaking business.
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Populus launches online omnibus with 'analysis as standard'
25-Jan-2010
UK— Opinon pollster Populus is to offer free analysis as part of a newly launched online omnibus service.
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Jackson and Sheldon vie for chairmanship of MRS
8-Jan-2010
UK— Hall & Partners global CEO Vanella Jackson and Accent’s managing director Rob Sheldon will contest the chairmanship of the Market Research Society (MRS).
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The visibility factor
January 2010
When Arbitron’s chief executive officer Michael Skarzynski appeared before the US House ofRepresentativesCommittee on Oversight and Government Reform last month, he faced a formidable opponent
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TidalTV launches survey tool for online video advertisers
22-Dec-2009
US— Online video ad network TidalTV has launched BrandScore, a real-time measurement, optimisation and reporting tool for online video advertisers.
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Kadence names new insight director for US office
21-Dec-2009
US— Susan Crohan has been appointed insight director for Kadence International’s US operation.
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Evalueserve to boost Chilean presence
21-Dec-2009
CHILE— Knowledge process outsourcing firm Evalueserve has revealed plans to triple staff numbers at its Chilean base over the next five years.
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Ethnography app debuts on iTunes store
21-Dec-2009
UK— Research agency Everyday Lives has launched its iPhone-based ethnographic research app on Apple’s iTunes store – and revealed that a Blackberry version is in the works.
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Vision Critical revamps virtual shopping technology
18-Dec-2009
US— Vision Critical has launched ShelfsetPlus, which the company says “overhauls” its existing virtual shopper technology.
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Globalpark provides path for Christian Research
18-Dec-2009
UK— Panel software firm Globalpark has been signed up by Christian Research to power its Faith Journey project.
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CDMS takes Transactis name in 'radical restructure'
14-Dec-2009
UK— Customer insight and database management firm CDMS is to rebrand as Transactis, taking the name from the transactional data provider it acquired earlier this year.
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IFF Research's Mark Speed on the dangers of procurement
11-Dec-2009
Mark Speed is the co-managing director of IFF Research and the latest interviewee in our series of Spotlight interviews.
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Life's an investigation for McCallum Layton's Sarah Askew
4-Dec-2009
Askew is associate director at McCallum Layton and in the latest of our Spotlight videos she admits to enjoying life On the Road.
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Closing one book, opening another
December 2009
The number of agencies relieved to close the book on 2009 is dwarfed only by the number fearful of opening the book on 2010.
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Life's no lottery for Clear Channel's Emma Jones
27-Nov-2009
Emma Jones is research and insight manager at Clear Channel Outdoor and the latest of our Spotlight interviewees.
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Nunwood's Clare Bruce on why 'cash is king'
26-Nov-2009
As the CEO of Nunwood Consulting Clare Bruce has a passion for financial detail, scarcity and the idea that young researchers should try untraditional routes to entering the business.
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NPD Group names new boss for Asia Pacific business
11-Nov-2009
US— Ex-Ipsos ASI man Mark Turim has been appointed president of the NPD Group’s Asia Pacific operations.
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Lloyds Banking Group man moves to McCallum Layton
3-Nov-2009
UK— Lloyds Banking Group researcher Andy Plunkett has joined McCallum Layton as a research manager in the agency’s quant practice.
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ORC International wins Yo! Sushi contract
3-Nov-2009
UK— ORC International is to conduct guest satisfaction research in the UK and overseas for restaurant chain Yo! Sushi.
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The good old days
Nov 2009
You might feel a tad nostalgic as you leaf through our UK Research Industry League Tables. The revenues posted were for that bygoneage when the recession had yet to bite into the balance sheet. It was a happier, sunnier age. It was an optimistic age. It was 2008.
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Ex-Nielsen men to help firms maximise research return
26-Oct-2009
AUSTRALIA/NEW ZEALAND— Nielsen emigrees Alastair Gordon and David McCallum have launched a consultancy, Gordon & McCallum, that aims “to help agencies maximise their performance and clients optimise their research spend”.
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Opinium puts itself in poll position for 2010 election
26-Oct-2009
UK— Opinium Research will conduct a weekly online poll tracking voter intention in the run up to the UK General Election in 2010.
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FreshMinds Research's Alistair Leathwood flies in the face of danger
26-Oct-2009
Alistair Leathwood is managing director of FreshMinds Research and, as he reveals in this interview, is not afraid to put himself in the way of danger.
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2CV's Vincent Nolan takes to the Spotlight
23-Oct-2009
Vincent Nolan is founder of 2CV and chairman of Cello Research Group. He’s also the latest industry figure to offer his personal and professional view in our Spotlight series.
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Marketshare inks Compass deal with Ogilvy & Mather
16-Oct-2009
US— Marketing analytics firm Marketshare Partners has inked a deal with Ogilvy & Mather to broaden the advertising agency’s analytical offerings.
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Clarabridge strikes partnership deal with Confirmit
16-Oct-2009
US— Clarabridge has teamed up with research software firm Confirmit to add survey capabilities to its text analytics platform – a move designed to allow firms to collect and analyse customer feedback through “a single integrated solution”.
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MRS reveals full shortlist for Research Awards 2009
16-Oct-2009
UK— Nominees for this year’s Research Awards have been announced by the Market Research Society across eleven categories.
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Celebrity buzz gets The Nod with Attentio
15-Oct-2009
UK— Celebrity recommendations website TheNod.com and Attentio have struck a deal to track and analyse celebrity brand associations.
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Comscore reveals its GamePlan to market
15-Oct-2009
US— Comscore has launched GamePlan, an audience targeting tool aimed squarely at gaming publishers and developers.
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Ogilvy's Rory Sutherland talks value at TED
15-Oct-2009
In this presentation to the TED conference Rory Sutherland, vice president of advertising group Ogilvy, makes a highly engaging case for the real value of advertising.
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BT's Nicola Millard on social media, trendwatching and customer service
13-Oct-2009
Nicola Millard, customer experience futurologist at BT Global Services, made quite a splash at the 5th Annual Online Research Conference.
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Taking your eyes off the prize
October 2009
The Research Magazine Awards judging panel has always had a hard time of it. We battle with a wealth of entries, the considerable force of persuasive evidence and the responsibility of knowing that our decisions really can give a fillip to a firm’s commercial success.
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Communispace's Diane Hessan takes to the Spotlight
25-Sep-2009
Spotlight has been on its hols but is back in style with Diane Hessan, president and CEO of Communispace
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Visual IQ launches Audience IQ to test marketing ROI
25-Sep-2009
US— Marketing intelligence firm Visual IQ has unveiled Audience IQ, a tool that aims to provide analysis on customer behaviours generated by marketing campaigns.
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People on the move
25-Sep-2009
The latest appointments and promotions in the global market research industry
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Maven debuts customer satisfaction measure
25-Sep-2009
UK— Maven Research has launched CSM Pro, a data measurement tool designed to score, benchmark and track customer satisfaction.
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IMS dispenses cures for biopharma firms
25-Sep-2009
US— Healthcare research giant launches Ask IMS, a web-based market intelligence service aimed squarely at early-stage biopharmaceutical companies.
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Introducing Research Live forums
10-Sep-2009
Research Live is eager to offer you a platform for discussion that is easy to use, powerful and flexible. That’s why we’re launching forums - a space where you can react to, or chew over, our market-leading coverage and kick-start fresh debate.
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Carma upgrades social and media monitoring tools
9-Sep-2009
US— Media research house Carma is to upgrade its social media measurement service and add new features to NewsAccess, its media monitoring tool.
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A free take on the Free movement
9-Sep-2009
Chris Anderson, author of The Long Tail, recently published Free in the UK. In this Google Talk he gives you a taster of the ideas behind the book.
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Skopos unveils social media and UGI tools
9-Sep-2009
UK— Skopos has announced details of Netnography, a social media tool and Webalyzer, a website analysis product.
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Lightspeed's David Day takes to the Spotlight
4-Sep-2009
The new global CEO of WPP’s online panel firm talks to us about the recession, his mentor and why every research firm should be fit for purpose.
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Making space for conversation
Sept 2009
Over the past decade journalists have had a real fight on their hands. They’ve had to come to terms with a public that is spending more and more time talking to each other and sharing with each other. The patriarchal, all-controlling media organisation is an entity that is, broadly speaking, on borrowed time.
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Spotlight shines on Kevin Ford
28-Aug-2009
Kevin Ford, director of brand and communications research at Harris Interactive’s Global Centre of Excellence, is the latest industry figure to take his place in our Spotlight feature.
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When I run the research industry...
25-Aug-2009
Niels Schillewaert, managing partner at InSites Consulting, made a real splash at Research 2009 with his presentation on his vision for the research industry.
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People on the move
21-Aug-2009
The latest appointments and promotions in the global market research industry. Today: IMS Health, Research Now, All Global, Datran Media, EMI Music
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TNS's Andrew Czarnowski takes to the Spotlight
14-Aug-2009
Andrew Czarnowski is the chief executive officer of TNS UK and the latest interviewee in our Spotlight series of video interviews.
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RS Consulting MD Neil Swan reveals all
7-Aug-2009
In the latest Spotlight interview Neil Swan, managing director of RS Consulting, talks to us about his professional and personal bugbears.
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Here's some free advice
August 2009
Chris Anderson has long been a highly regarded member of the technorati. As Wired’s editor in chief he mirrors and, some would say, helps tosteer opinion among the web-savvy, e-commerce-powered masses.
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ComRes's Greig Baker on polling
31-Jul-2009
Greig Baker is head of operations at polling firm ComRes. He talks to us about his professional and private preoccupations in our Spotlight feature.
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Spring's Steve Phillips takes to the Spotlight
24-Jul-2009
What makes Steve Phillips tick? In the latest Spotlight interview he talks to us about ambition, the recession and a profound flaw in MR methodology.
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Engage Research's Deborah Sleep
17-Jul-2009
In this continuing series, Engage Research director Deborah Sleep admits to a beach nightmare and tells young researchers to ‘go for it’.
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IRI pours out Liquid Modelling solution in UK
10-Jul-2009
UK— Information Resources Inc (IRI) has launched Liquid Modelling, an analytics tool for manufacturers and retailers, in the UK.
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Six new life members for New Zealand research society
10-Jul-2009
NEW ZEALAND— The Market Research Society of New Zealand has elected six new life members.
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Gierhart becomes research boss at Neiman Marcus
10-Jul-2009
US— Wanda Gierhart has been appointed senior vice president and chief marketing officer at US retail group Neiman Marcus.
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Sorrell casts gloomy eye on prospect of advertising recovery
10-Jul-2009
US— WPP CEO Martin Sorrell has predicted an “anemic and mild” recovery for the advertising market in 2010, but remains optimistic about the prospects for consumer insight.
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Consumer spend trends could outlast recession, says IRI
10-Jul-2009
US— Consumer research house Information Resources Inc (IRI) has predicted that US consumer spend is likely to remain sluggish beyond economic recovery.
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Spotlight: IFF Research's Katie Oldfield
10-Jul-2009
Katie Oldfield is associate director at IFF Research. She offers us her professional take on jargon, tough projects and the next big thing.
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Millward Brown promotes two in Greater China
6-Jul-2009
HONG KONG— Millward Brown has named Malini Pani as chief client officer for Greater China and Rupam Borthakur as managing director of Hong Kong and Taiwan.
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Hartley named as new VP for GfK Customer Loyalty
6-Jul-2009
US— GfK Custom Research North America has appointed Thomas Hartley as vice president of GfK Customer Loyalty.
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Spotlight: Synovate's UK CEO Jill Telford
3-Jul-2009
Jill Telford gives us the lowdown on what makes her angry about research, what clients get wrong and how a new focus should be put on listening.
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Bottom line on top managers
July 2009
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MarketTools promises 'fraud-free' IT panel
29-Jun-2009
US— MarketTools has launched a panel of IT professionals, called ZoomPanel Tech, which it claims is ‘completely fraud-free’.
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Four new faces boost Incite ranks
29-Jun-2009
UK— Incite has hired four new members of staff across its operation.
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Jigsaw's Totman takes to the Spotlight
26-Jun-2009
In the third of our Spotlight interviews Jigsaw Research’s qual man Peter Totman reveals his professional passions and frustrations
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Spotlight: Sense CEO Jeremy Brown
19-Jun-2009
Think you’ve seen a lot of change on the world of MR? Sense Worldwide CEO Jeremy Brown begs to differ as he takes to the Spotlight. He discusses research’s role in the value chain, the recession and a weakness for Martinis.
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Nielsen's Hurst becomes CEO of US wine house
18-Jun-2009
US— Richard Hurst, senior vice president of Nielsen’s Beverage Alcohol division, has left the research business to become CEO of US wine merchant The Saint James Company.
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Echo Research launches online global media monitor
18-Jun-2009
UK— Echo Research has launched EchoSonar, an online media monitoring and evaluation service.
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Research 2009: Time to enter Room 101
17-Jun-2009
It was the conference session that everyone was talking about. What would the research business consign to the dustbin of history?
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Hooven signs up for new role at Crowd Science
16-Jun-2009
US— Ex-Comscore man Robert Hooven has joined web audience profiling firm Crowd Science as vice president of sales.
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Interbrand's Rita Clifton on the marketing economy
16-Jun-2009
Marc Brenner talks research and the recession with the newly-appointed president of the Market Research Society.
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UK MR business grew by 6.2% in 2008, says MRS
11-Jun-2009
UK— Market research spend grew by just over six per cent in 2008, according to the Market Research Society’s annual survey. The figure represents a significant increase on the 2.3 per cent growth recorded in 2007.
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Richard Thaler on the ideas behind Nudge
9-Jun-2009
Richard Thaler was chosen as one of our big thinkers in May. In this speech he talks about some of the beliefs behind his besteller Nudge.
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Ideas Rush: Orlando Wood on We Research
9-Jun-2009
We challenged researchers to present one big idea, in five minutes and with aid of only one slide at Research 2009. In this first presentation Brainjuicer’s Orlando Wood posits the idea of We Research.
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New beginning for Research Live
9-Jun-2009
The Research team spends most of its time writing about radical change within the market research business. We felt that it was about time that we implemented some change of our own. We’re proud to unveil the new-look, high-functionality, multimedia-enabled Research Live website.
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Dan Ariely on predictable irrationality
6-Jun-2009
We’re always on the lookout for illuminating videos from the web. Dan Ariely, chosen as one of our big thinkers in May, talks at a recent TED conference on why we sometimes choose to behave less than honourably.
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Premier Foods' Garlick takes his place in the Spotlight
6-Jun-2009
In our new Spotlight series researchers give you the lowdown on their professional outlook. To kick things off we talk to Jeremy Garlick, insight chief at Premier Foods, who discusses inspiration, frustration and cricket.
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Jonah Lehrer gets the Stephen Colbert treatment
5-Jun-2009
Neuroscience populist Jonah Lehrer, author of How We Decide, braved the slings and arrows of an interview slot on the Comedy Channel’s The Colbert Report. Host Stephen Colbert gives him the once over.
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Life in the middle ground
June 2009
MR firms obsess about their position in the marketing food chain. Talk of the quest for the boardroom is the conversational equivalent of Mogadon.
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Web 2.0 a ‘post-recession brand saviour’
29-May-2009
UK— Brands that exploit the world of user-generated content could fare better coming out of the recession than those whose relationships with consumers remain purely transactional, according to a new report from Experian.
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Nudge nudge, think think for Kingston University
29-May-2009
UK— Kingston University is to embark upon a £1.1m research project that aims to investigate whether it is possible to nudge individual behaviour in a “socially desirable” direction by telling people what others are doing.
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Three new members for WIN
26-May-2009
GLOBAL— The Worldwide Independent Network (WIN) of research agencies has added three new companies, bringing its total membership to 21 firms.
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New chapter for bleak house
May 2009
Let’s be honest, and just between ourselves, you can sometimes call the results of a survey even before the survey has taken place. You just know how things will pan out.
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Rich pickings
May 2009
What happens when a market researcher and marketeer go into business together? Marc Brenner interviews Rebecca Wynberg and Paula Quazi, who are about to make a Tesco debut with their Buff snacks brand.
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The festival of bright
May 2009
Research 2009 promised a festival of ideas, innovation and inspiration. Marc Brenner gives a personal view of the conference highlights to see whether it lived up to the promise.
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The responsible approach
April 2009
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Revolutionary road
March 2009
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Getting in on the act
February 2009
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Table-hopping economics
January 2009

