Research
Manfred Mareck FREELANCE
Stories by this contributor.
-
Metacognition and the anterior superior temporal gyrus
17-Sep-2009
Manfred Mareck joins Jonah Lehrer for a spot of mental gymnastics as the neuroscience writer attempts to help researchers train their brains to aid the insight discovery process.
-
Phishing for a solution to online research challenges
17-Sep-2009
Day two of Esomar Congress finds our correspondent Manfred Mareck wrestling with issues of privacy, data security and confidentiality in online research. He also takes in a paper on best practices in interviewing children and gauges delegate response to a new charity fundraising initiative centred on online surveys.
-
Paco Underhill on shopping behaviour and MR's failings
16-Sep-2009
Part two of Manfred Mareck’s Esomar Congress report. The Wednesday afternoon session began with a keynote talk on consumer and shopper behaviour by Envirosell’s Paco Underhill (pictured) and follow up papers on corporate social responsibility and ethical consumerism. Read on…
-
The future will be grim, you can bank on that
16-Sep-2009
Manfred Mareck is our man in Montreux, the setting for this year’s Esomar Congress. Here he takes us through this morning’s conference sessions, explaining why current optimism about a speedy upturn in the economy is misplaced and how post-recession market research will become a form of psychotherapy for distressed consumers.