Engage Research Ltd
Blog Posts (35)
Brand collaborations could be used more to encourage consumers to try new brands as well as help retailers maximise the potential that meal and snack time opportunities present.
Tesco’s announcement that it is to provide the equivalent of seven million meals a year to more than 1,000 charities across the UK could tap into consumers’ growing support for ethical brands and retailers. With growing evidence that consumers will spend more with brands and retailers they regard as socially responsible, it is any area that both FMCG suppliers and the multiples should use as a way of getting closer to their consumers and understanding what motivates them.
Increase in families reducing food waste to save money should have brands looking for a way to get up close and personal
Brands need to gain and act upon a more detailed understanding of the way we are living our lives today, after new research from the consumer organisation Which? found that consumers are making greater efforts to waste less food.
Repackaging of Hardy’s wine highlights role of consumer insight in setting up expectations of price and quality
The announcement by Hardy’s, the UK’s biggest wine brand, that it is repackaging its products to give consumers a clearer understanding of the price tiering within the range, shows the extent to which packaging can set up consumer perceptions of a product.
The announcement by Co-op that it is to become the first supermarket to offer a discount for students on food shopping underlines the growing trend for retailers and brands establishing relationships with consumers based on lifestyle priorities and challenges. It also demonstrates a recognition by Co-op that you can create loyalty through use of customer insight.
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