Engage Research Ltd
Blog Posts (28)
Can brands and retailers find ways to reward consumers for savvy shopping habits?
The outlook for 2012 is not exactly optimistic, so I’ve dusted off my crystal ball to try and see what the next twelve months holds for brands, marketers and consumers.
A qualitative research study that we will publish this week shows how Britons plan to reject traditional consumption and spend Christmas reconnecting with the things and people that matter most to them.
“Britain rock bottom of world innovation league” was a headline from the business pages of The Independent this week, covering the Thomson Reuters Top 100 Global Innovators survey. But this misses the fact that innovation is endemic in many UK companies – from the smallest to the largest.
Should we really be surprised that most consumers would not care if most brands disappeared? Lyndsay Peck considers some ‘perplexing’ work on Meaningful Brands by Havas Media.
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