Engage Research Ltd
Blog Posts (38)
The announcement by the World Health Organisation that we should halve the amount of sugar in our diets will reopen the debate over healthy food labelling and whether this is the only way to encourage healthier eating. Brands will not only need to consider the implications of the WHO guidance that our recommended sugar intake stay at below 10% of total calorie intake a day, with 5% the target, but also other factors that influence our shopping and consumption choices. The suggested limits ...
Brands should consider adopting a more “consultative” approach to certain research projects as a way of yielding a more informed and considered level of insight as there are lessons to be learned from the deliberative approaches used in public consultations in social research.
The announcement that United Biscuits is to revert to a former recipe for its digestive biscuits because some consumers had missed, what the company called, the ‘taste, texture and dunkability’ of the original recipe, highlights the importance of undertaking detailed and repeated consumer research before fundamental changes to favourite products are made.
With sales of children’s breakfast cereals under threat from both new product formats and from those who claim they contribute to childhood obesity, brands should use research to better understand the key messages on which marketing and communications should focus if they are to resonate more successfully with potential consumers.
Brand collaborations could be used more to encourage consumers to try new brands as well as help retailers maximise the potential that meal and snack time opportunities present.
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