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Thursday, 26 November 2015

Kathryn Korostoff FREELANCE

Stories by this contributor.

  • Pay-for-performance: coming soon to a market research agency near you?


    The pay-for-performance model is gaining traction in the ad agency world. Increasingly, agencies are being asked to share in the success – or failure – of the campaigns they create. Research Rockstar’s Kathryn Korostoff wonders: will clients soon expect the same of their research agencies?