Research
Kathryn Korostoff FREELANCE
Stories by this contributor.
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Pay-for-performance: coming soon to a market research agency near you?
20-Aug-2010
The pay-for-performance model is gaining traction in the ad agency world. Increasingly, agencies are being asked to share in the success – or failure – of the campaigns they create. Research Rockstar’s Kathryn Korostoff wonders: will clients soon expect the same of their research agencies?