News18 April 2024

Kantar named as TikTok brand lift partner

Kantar has partnered with social media platform TikTok for brand lift measurement.

News18 April 2024

SurveyMonkey names global head of marketing

Survey software business SurveyMonkey has promoted Priya Gill to global head of marketing.

News18 April 2024

Market research budgets rose in Q1, finds IPA Bellwether

Liam Kay-McClean

Market research budgets rose for the first time since the end of 2021 in the first quarter of 2024, according to the latest Bellwether report from the Institute of Practitioners in Advertising ( IPA).

News18 April 2024

Qualtrics hires ex-Microsoft CVP to lead AI work

Experience management firm Qualtrics has appointed Gurdeep Singh Pall as its first president of artificial intelligence ( AI) strategy.

News18 April 2024

Rory Sutherland joins advisory board of Daivid

Creative effectiveness platform Daivid has appointed Ogilvy UK vice-chairman and Impact columnist Rory Sutherland as a strategic adviser.

News18 April 2024

Oppies open for entries with two new awards

The MRS Operations Awards, known as ‘the Oppies’, has opened for entries, with two new categories for 2024 – Operations Future Leader and RAS Independent Recruiter of the Year.

Opinion17 April 2024

Are CMOs still pushing the sustainability agenda? 

With most marketers agreeing that sustainability is an important market driver, there is still more work to be done to weave research into brand communications.

News17 April 2024

March sees fall in consumer confidence

Consumer confidence fell for the first time in seven months in March, according to data from YouGov and the Centre for Economics and Business Research ( Cebr).

News17 April 2024

MRS opens nominations for 2024 Research Heroes

The Market Research Society ( MRS) has launched a call for nominations for this year's Research Heroes programme.

News17 April 2024

TestSet launches in Europe

Insights data firm TestSet has opened in Europe following financial investment from US-based data creation holding company Ackwest Group.

News17 April 2024

Boxclever creates senior brand marketing role

Leeds-based research agency Boxclever has promoted Tilly Lewis to senior brand and marketing manager.

News17 April 2024

Two key appointments in Toluna executive team

Panel company Toluna has appointed Lucia Moir as chief operations officer and promoted Priyanka Sarkar to chief research officer.

News16 April 2024

NBCUniversal creates personalised TV experience

Broadcast media company NBCUniversal has launched personalised broadcast experiences through next generation television over-the-air channels in four markets.

News16 April 2024

Stravito develops AI assistant

Software-as-a-service company Stravito has launched a generative AI-based conversational search engine for its enterprise insight management platform.

News16 April 2024

MEL Research hires evaluation research manager

Market research company MEL Research has appointed Evan Rolfe as evaluation research manager.

News16 April 2024

Intra Research hires new CEO

Online panel company Intra Research has appointed Helle Raun Oddershede as its new chief executive, with previous CEO Marina Moshenska remaining with the company as chief operating officer.

News16 April 2024

Strat7 Researchbods launches AI chatbot

Insight company Strat7 Researchbods has released an artificial intelligence survey chatbot to help users gain insights on open-ended questions.

News15 April 2024

Fantix agrees two first-party data partnerships

Machine learning infrastructure and AI training models organisation Fantix has partnered with targeted advertising firm Sports Innovation Lab and publishing technology business The Newco on access to first-party data.

News15 April 2024

MPs call on government to publish more evidence used in policy decisions

The government should be more proactive in publishing evidence used in decision-making, particularly in relation to policy areas prone to misinformation, according to a report from the culture, media and sport committee.

News15 April 2024

New hires at Context+

Marketing research and strategy company Context+ has made three new hires, including Rhiannon Price as partner.

Feature15 April 2024

Q&A: How a job share turned into a business for Wren Insight

Katie McQuater

Research Live sits down with Wren Insight founders Jude Terry and Hannah Beech to discuss job sharing and whether the sector could benefit from more flexibility.

News15 April 2024

Opinium names head of brand and product research

Insight agency Opinium has promoted Wez Eathorne to the newly created role of global head of brand, comms and product research.

News15 April 2024

Sago launches Sago Health

Market research company Sago has launched a healthcare research brand called Sago Health.

Opinion12 April 2024

How research companies should respond to the AI revolution

Generative AI is the hottest new development on the market. How can research companies deploy the technology?

News12 April 2024

The Design Museum gains independent research organisation status

The Design Museum in London has become the first independent museum to receive independent research organisation ( IRO) status due to its role in leading and supporting research.

News12 April 2024

Worldcom OOH names MD for US and Canada and opens NYC office

Out of home advertising Worldcom OOH has appointed Jonathan Mark as managing director for the US and Canada and opened a business centre in New York.

News12 April 2024

Boards need to address barriers to climate change action

The biggest barriers for board directors to take action on climate change are a lack of prioritisation, knowledge gaps and a lack of financial incentive, according to Kantar and the Climate Governance Initiative.

News12 April 2024

IAS expands TikTok brand safety features

Media measurement and optimisation platform Integral Ad Science ( IAS) has expanded its brand safety and suitability measurement on social media app TikTok to include new features.

News12 April 2024

Dovetail launches product discovery tool

Customer insights company Dovetail has created a large language model ( LLM) and machine learning ( ML) product discovery tool.

News11 April 2024

ICO joins global data privacy programme

The Information Commissioner’s Office ( ICO) has signed an international multilateral agreement to work with other countries in cross-border data protection and privacy enforcement.

News11 April 2024

Unlimited sold to Accenture

Katie McQuater

Accenture has acquired London-headquartered marketing group Unlimited, the holding company of research agency Walnut, bringing Unlimited into its creative business Accenture Song.

News11 April 2024

Several promoted at Behaviorally

Shopper research consultancy Behaviorally has made several promotions in various locations globally.

News11 April 2024

US data privacy legislation drafted

Two American lawmakers have drafted a proposal for comprehensive data privacy legislation.

News11 April 2024

Truth makes senior promotions

Strategic insights consultancy Truth has made a raft of promotions, with several staff joining the company’s senior team.

News10 April 2024

Firefish CEO and innovation director launch AI qual firm

Liam Kay-McClean

Senior Firefish staff Jem Fawcus and Richard Owen have launched a separate company, QualifyAI, to help automate qualitative research.

News10 April 2024

Norstat to change ownership

Liam Kay-McClean

Data collection company Norstat is to be sold by Triton to investment firm Nalka Invest for an undisclosed amount.

News10 April 2024

PSB Insights appoints marketing lead

WPP-owned market research consultancy PSB Insights has appointed Colleen McCauley as senior VP of marketing.

News10 April 2024

Comscore gains US JIC accreditation

Media evaluation firm Comscore has been granted national currency certification as a transactable cross-platform tool by the US Joint Industry Committee.

News10 April 2024

Haleon hires head of insights and analytics

Katie McQuater

Consumer health company Haleon has appointed Geoff Painter to the newly created role of global head of consumer business insights and analytics, effective from 22nd April.

Opinion10 April 2024

Whatever happened to ED&I?

Equality, diversity and inclusion will not simply take care of itself, and change requires collective responsibility from the sector. 

News10 April 2024

Gravity Research hires former Morning Consult VP

Reputation insight business Gravity Research has appointed Joanna Piacenza to the newly-created role of vice-president of thought leadership.

News9 April 2024

Hootsuite agrees Talkwalker acquisition

Liam Kay-McClean

Canadian social media management firm Hootsuite has agreed to acquire artificial intelligence-led social listening and analytics platform Talkwalker for an undisclosed amount.

News9 April 2024

Delineate launches study exploring the ‘now economy’

Wales-based insights agency Delineate has launched a consumer tracker focused on consumer attitudes and expectations around the rise in on-demand services.

News9 April 2024

Dobbies hires former Costa marketing chief

Katie McQuater

Dobbies Garden Centres has appointed Phil Thomas as chief marketing officer, with a remit to bring an increased focus on customer insight and data analytics.

News9 April 2024

Former Quadrangle insight director joins Strat7 Incite

Strategic research and planning consultancy Strat7 Incite has hired Alex Banks as senior principal.

News9 April 2024

Adelaide hires chief business officer

Attention-based media quality measurement company Adelaide has appointed Harmon Lyons as chief business officer.

Advertisement feature9 April 2024

The True Role of Insight Teams in Customer-Led Transformation

The role of an insight team is shifting. Historically, those who worked in market research were there to question customers and consumers on their experiences, take the data to businesses and that was that. Then, it evolved to sorting through the data, analysing it to generate key insights, organise a debrief in which they would present a report to stakeholders, and that was that.

Opinion8 April 2024

How brands can support consumers in the cost-of-living crisis

The cost-of-living crisis is having a profound impact on people's mental health. How are squeezed living standards affecting consumers?

News8 April 2024

Ofcom to combine BBC and public service media trackers

Media regulator Ofcom is proposing to merge its BBC Performance and Public Service Media tracking surveys into a single tracker.

News8 April 2024

Field Notes partners with CoLoop

Self-ethnography platform Field Notes and AI-based qualitative analysis business CoLoop have partnered to integrate their technologies.

News8 April 2024

New staff responsibilities at Ipsos UU India

Ipsos has made a number of role changes at Ipsos UU India as part of the organisation’s expansion plans.

News8 April 2024

Bilendi adds quantitative research features to AI tool

Market research technology and services firm Bilendi has expanded its artificial intelligence research tool Bari to cover quantitative research projects.

News8 April 2024

Vypr hires commercial chief for international expansion

Manchester-based product intelligence platform Vypr has appointed Glenn Porter as chief commercial officer as it looks to expand into new markets.

News5 April 2024

Cadent agrees AdTheorent acquisition

Television advertising tool provider Cadent has agreed to acquire machine learning company AdTheorent for a deal worth $3.21 per share.

News5 April 2024

Support needed to increase business-university collaboration

Financial pressures are straining the relationship between universities and businesses and there needs to be more work to expand collaboration between the two sectors, according to the NCUB.

News5 April 2024

Barb hires new finance director

Television audience measurement body Barb has named Sara Cheeseman as finance director, replacing Nigel McLachlan.

News5 April 2024

Sprinklr names CTO

Customer experience management platform Sprinklr has appointed Amitabh Misra as chief technology officer.

News4 April 2024

Veridata Insights makes promotions

Market research and insights solutions company Veridata Insights has promoted Jennifer Miller to vice-president of global qualitative solutions and Paul Mastrianna to senior director of sales.

Feature4 April 2024

How research helped in the battle to save Europe's peatlands

Liam Kay-McClean

Peatlands are crucial in the battle against climate change but are little understood. A session at MRS Annual Conference heard how research helped address the issue. 

News4 April 2024

CBS to use Gray Television’s research services

Broadcast network CBS has partnered with broadcaster Gray Television to use its in-house news research and consulting group, Strategic Insights and Activation ( Strat) team, as a provider of market research.

News4 April 2024

Rapp expands marketing sciences team with senior appointments

Customer engagement agency Rapp has appointed George Cushen and James Heimers to newly created roles within its London-based marketing sciences department.

News4 April 2024

Rainmakers integrated into Strat7 Incite

Liam Kay-McClean

Strategic research and planning consultancy Strat7 Incite has formally integrated Strat7 Rainmakers into its business as of this week, following the acquisition of Rainmakers by Strat7 last year.

News3 April 2024

Rise in consumer insight maturity, finds GRBN study

Katie McQuater

The consumer insight function is more strategically integrated into corporate decision-making than it was in 2015, according to the 2023 GRBN Business Maturity Study.

News3 April 2024

ICO calls for more focus on children's privacy online

Social media and video sharing platforms must improve their data protection practices to ensure children’s safety online, the Information Commissioner’s Office ( ICO) has said.

News3 April 2024

Veritone creates AI chat tool

Artificial intelligence company Veritone has launched a conversational intelligence tool for gathering insights.

News3 April 2024

New hire and promotion at MEL Research

Social research agency MEL Research has appointed Ayesha Lynn-Birkett as senior research executive and promoted Angela Parton within its telephone unit.

News3 April 2024

Virgin Media O2 Business data to be used by ONS

Liam Kay-McClean

The Office for National Statistics has agreed a strategic partnership with Virgin Media O2 Business to provide mobility data.

News2 April 2024

Criteo gains MRC accreditation

Global commerce media firm Criteo has gained its first ever accreditation by the Media Rating Council ( MRC) for its display rendered impression and click advertising metrics.

News2 April 2024

NIQ and McDonald's launch cultural analysis tool

Consumer intelligence company NIQ has partnered with fast food giant McDonald’s on adding cultural resonance metrics to its advertising testing platform.

Opinion2 April 2024

The industry has much to learn from others when it comes to storytelling

Accessing different perspectives is key to fostering curiosity and communicating well.

News2 April 2024

Two senior appointments at Qualtrics

Experience management company Qualtrics has appointed Juan Rodriguez as chief information officer and Assaf Keren as chief security officer.

News2 April 2024

Accenture buys Mindcurv

Accenture has completed the acquisition of digital experience and data analytics company Mindcurv.

News2 April 2024

UK and US partner on AI safety research

Katie McQuater

The UK and US governments have signed a memorandum of understanding to work together to develop tests for advanced artificial intelligence ( AI) models.