Research
John Wigglesworth FREELANCE
Stories by this contributor.
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What's the Mandarin for 'work/life balance'?
20-Oct-2011
John Wigglesworth and Wynne Cheng examine the culture of long-working hours in the North Asian research industry.
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GfK – the Asia question
14-Sep-2011
If you are a GfK investor there’s little to be upset about in its business performance – but the agency is underweight in customised research in Asia. John Wigglesworth looks at what the company can do to bulk up.
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Not such a big deal, but a good fit in Asia
28-Jul-2011
Bulking up in Asia is a key aim for Ipsos in its takeover of Synovate. After crunching some numbers, John Wigglesworth reckons the two companies are a good fit and that a well-handled integration should be a great opportunity for the agencies’ Asia Pacific staff.
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Assessing the price of qual-ity
22-Jun-2011
Unilever is rumoured to be rolling out its qualitative accreditation programme across Asia. John Wigglesworth says this has some interesting implications not only for research houses working with the FMCG giant, but also for qualitative researchers themselves.