Research
John Madden FREELANCE
Stories by this contributor.
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Managing expectations
21-Dec-2010
The latest ‘state of the industry’ survey from RSM shows that the market research sector has returned to growth and optimism is relatively high after a difficult period. 2011 won’t be a cakewalk, though. John Madden, partner at RSM, digs through the data to unearth some of the challenges ahead.
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Upturn won't mean a let-up in pressure, say UK researchers
14-Jul-2009
A new survey suggests the UK market research sector is facing its toughest period for at least eight years. Just how low is confidence at the moment – and is the downturn going to lead to longer-term changes in the way the research sector operates? John Madden, partner at RSM, explores the implications of the survey’s findings.