Research
Joeri Van den Bergh and Annelies Verhaeghe FREELANCE
Stories by this contributor.
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Ready to rock n’ roll
Nov 2011
Brands are keen to associate themselves with music festivals. But what makes a featival ‘cool’? Joeri Van den Bergh and Annelies Verhaeghe of InSites Consulting report on a visual ethnography study at Belgium’s Rock Werchter.