Jodie Duskwick
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The mobile data recession
Young consumers set to suffer most from the impending ‘data crunch’.
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Lamb dressed as mutton: The rise of the kidult
Kidulthood is a 2006 film telling the story of a number of West London schoolchildren forced to grow up fast as they deal with gang culture and the suicide of a classmate. However, I’d like to use the phrase slightly differently – to refer to the growing trend of girls as young as eight emulating their teen icons; encouraging them to dress beyond their years and enter a world they cannot make sense of.
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