Research
Jeffrey Henning FREELANCE
Stories by this contributor.
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What happened in Vegas
4-May-2012
Jeffrey Henning picks out the key themes from The Market Research Technology Event in Las Vegas. Plus: details of Google’s evolving Consumer Surveys offer.
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Putty in their hands
30-Mar-2012
Affinnova’s Jeffrey Henning looks at crowd-shaped surveys, which evolve in response to what respondents say and do.
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The three Cs of TMRE
10-Nov-2011
Candidates, culture and customers: Jeffrey Henning reflects on the key themes emerging from The Market Research Event, held this week in Orlando, Florida.
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When it comes to the crunch
October 2011
Jeffrey Henning of Affinnova on how techniques inspired by the theory of evolution helped Snack Factory extend its product range.
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Trials and triangulations
26-Sep-2011
Jeffrey Henning reports from the Association of Survey Computing conference where the focus is on balancing the possibilities of technology, the expectations of clients and the requirements of respondents.
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Mobile research – great hope or false dawn?
8-Jul-2011
The mobile phone as research tool has plenty of enthusiastic supporters – and as many detractors. Affinnova’s Jeffrey Henning listened in as the two sides squared off in a web debate this week assessing the cell’s place in the grand scheme of things.
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The true face of quality
March 2011
Panels can’t be blamed for all the quality issues in online research. Jeffrey Henning explains why researchers must learn to recognise and address the numerous factors that can make or break survey quality.
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The etiquette of eavesdropping
August 2010
What’s the right way to behave when listening in on online conversations? Jeffrey Henning proposes consumer-driven rules for social media monitoring.
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The research behind the research
20-May-2010
Commercial researchers can learn a lot from the research-on-research on display at AAPOR’s annual public opinion research conference, says Vovici’s Jeffrey Henning.
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Facing up to difficult questions about panels
1-Mar-2010
At Casro’s panel conference in New Orleans, researchers shared their efforts to answer some of the tough questions about how panels should and shouldn’t be used in order to get consistent, reliable results.
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Pragmatism trumps hype in social media debate
10-Nov-2009
The MRA’s First Outlook Conference aims to showcase ‘the research world of tomorrow’. Jeffrey Henning spotted hints of pragmatism amid the social media hype.
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A refreshing lack of consensus on online communities
30-Oct-2009
There was much talk of online communities at Esomar’s Online Research Conference this week – but not much agreement on what they are, what they’re for, or how best to use them. Good, says Vovici founder Jeffrey Henning.
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Three tips for a clear picture of your market: Zoom in, zoom out and focus
8-Oct-2009
Jeffrey Henning, VP of Vovici, reports from this year’s AMA Marketing Research Conference, and offers his tips for getting a clear snapshot of what’s happening in your market.
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Do phone surveys have a future?
19-Aug-2009
When telephone pollsters start sounding the death knell for phone polling, it’s time to sit up and take notice. But Jeffrey Henning of Vovici argues that phone research is here to stay – in one form or another.