Research
January 2006
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"Of course I was scared. But I really believe that I am doing the right thing"
January 2006
In a rare interview, Munqith Daghir talks to Roxanne Escobales about the dangers of polling in iraq and the challenge of building a peaceful futureThe week before coalition forces entered Iraq in March 2003, Munqith Daghir heard little of market research or public opinion polls. “We were moving from house to house trying to avoid the bombs,” he said. “Because I didn’t have anything to do but listen to bombs and the news, I tried to read some old books in ...
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60 Second Soapbox – Rosie Campbell
January 2006
Knock backs from the BBC, the joys of Lycra, and a little bit of Wittgenstein: Rosie Campbell, director and co-founder of Campbell Keegan tells it like it isBest new product I'm torn, but in the life-changing league it would have to be search engines… and lycra. Can you remember underwear that didn't fit, and wayward T-shirts, to say nothing of the pain of sitting down in newly-washed jeans?Best piece of wisdom ...
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A different perspective
January 2006
Marc Brenner's editorialLet's face it, there are tougher jobs in the world than being a market researcher. Impenetrable rosters, unwieldy clients, agencies that promise you the world and then fail to deliver can, shall we say – make life a little tiresome. However, in the grand scheme of things, life for the market researcher is a breeze. That is, of course, unless you happen to be a researcher aiming to conduct social and commercial studies in ...
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A very social attitude
January 2006
Introduction: A focus on government policy, and its information provides the foreground for this month's special report, writes Vivienne Wilson The National Centre for Social Research (NatCen) has released 'British Social Attitudes: the 22nd Report – Two terms of New Labour: the public's reaction', edited by Alison Park, John Curtice, Katarina Thomson, Catherine Bromley, Miranda Phillips, and Mark Johnson. And as one of the most important social research ...
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ABI Research opens London base
12-Jan-2006
Technology specialist eyes UK and European markets
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Acxiom and IRI ink customer segmentation deal
27-Jan-2006
Deal sees demographic information combined with sales data in a bid to better target US consumers
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All change atop Taylor Nelson Sofres
12-Jan-2006
Brydon and Lowden (pictured) replace Cowling and Kirkham as new era of management dawns at TNS
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And justice for all
January 2006
Case study: Ethnic minorities and the criminal justice system have been making news. amanda preece and simon danczuk look at the latest researchThe question of ethnicity and the criminal justice system has come to the fore over the last six months. In different guises, it has been an issue with regard to the Racial and Religious Hatred Bill, the troubles in Birmingham between minority ethnic groups, the proposed merger of the national equality bodies, ...
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Arbitron and VNU's Project Apollo pilot takes-off
18-Jan-2006
More than 5,000 US homes start reporting media exposure and consumer goods purchase data
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Associated Newspapers takes on new head of strategic insight
27-Jan-2006
David Brennan returns from Australia to lead consumer and advertising research at UK newspaper group
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Betsy Frank quits Viacom's top research post
11-Jan-2006
Frank to leave the US media conglomerate following its split into two companies
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BMRA council members to fight MRS election
9-Jan-2006
BMRA deputy chairman, Richard Sheldrake and three colleagues are vying for seats on the MRS council, in the wake of the proposed integration of BMRA services into the MRS
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BuzzMetrics goes to Jupiter for senior analyst
4-Jan-2006
Word of mouth research giants hire Gary Stein
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CBS taps Poltrack's ‘Vision' of media future
24-Jan-2006
CBS Corporation promotes David Poltrack to drive new research into emerging technologies and trends
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Chime invests £120,000 in UK luxury goods researcher
30-Jan-2006
PR group takes 55% stake in Ledbury Research
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Clients go shopping
January 2006
As clients ponder the year ahead, Roxanne Escobales asks what they would really like in their research shopping baskets in 2006Research agencies have a lot to sell, but is it really what clients want to buy? We asked some leading lights on the clientside what they would like to pick off the shelf in the next year.Rosemary Haddon, head of research, Orange would buy...Better presentations"When presentations ...
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CMB adds Sage to its research mix
5-Jan-2006
US-based Chadwick Martin Bailey has acquired IT and telecoms specialists Sage Research for an undisclosed sum
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Comscore and Catalina prescribe new insight
31-Jan-2006
Partnership aims to offer marketers increased insight into consumer behaviour in pharma market
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Consumer buzz-watchers to merge with VNU backing
17-Jan-2006
BuzzMetrics plans acquisition of Intelliseek, with £5bn takeover target VNU taking a majority share in the combined company
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Corporate governance concerns force Kirkham rethink
5-Jan-2006
TNS chief executive Mike Kirkham has pulled out of the running to replace Tony Cowling as chairman of the world's second largest MR agency
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Cowling goes for gold, and gets TNS presidency
24-Jan-2006
TNS stalwart Tony Cowling awarded MRS Gold Medal for lifetime achievement and contribution to market research
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Datamonitor acquires Life Science Analytics
23-Jan-2006
Acquisition marks business information provider's fourth purchase in the past 12 months
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Email marketer buys online MR agency ID Factor
6-Jan-2006
TheMutual.net pays nearly £3m for ‘solid foothold' in the online survey market
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Emap, Leo Burnett and Starcom ASK questions of 50-plus consumers
24-Jan-2006
Publishing house teams-up with advertising and media agencies to probe UK's booming over-50s market
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ErinMedia stalls on Navigauge acquisition
13-Jan-2006
The planned acquisition of radio researcher Navigauge is yet to go through, but ErinMedia chairman Frank Maggio insists he's still interested
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ErinMedia's Maggio targets Nielsen for takeover
11-Jan-2006
ErinMedia chairman Frank Maggio talks to Research about a potential bid for rival TV ratings agency Nielsen Media Research
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Experian acquires shopper counter FootFall
6-Jan-2006
Shopper visit ‘benchmark' goes to data giant
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Ex-researcher to head global Adidas business
9-Jan-2006
Former GfK researcher Erich Stamminger named president and CEO of the Adidas sportswear brand
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Ex-Wireless man Kelvin MacKenzie lands in Media Square
26-Jan-2006
Kelvin MacKenzie takes up non-exec chairman role at Incepta Marketing Intelligence parent company
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First ‘currency' for Yellow Pages advertisers in US
5-Jan-2006
Knowledge Networks launches syndicated service to track directory usage annually
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Former Roper ASW execs launch ‘WoM' research consultancy
20-Jan-2006
Ed Keller - co-author of 'The Influentials' - and Brad Fay unveil new word-of-mouth research venture
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Full-year profits up 11% at US radio researcher Arbitron
25-Jan-2006
Net income hits $67.3m as agency continues to invest in Portable People Meter-related initiatives
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GfK acquires for Latin American growth
17-Jan-2006
German MR group buys into Argentina and Mexico • Plans expansion of healthcare, and retail and technology divisions in the region
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GfK NOP customer loyalty expert flies solo
10-Jan-2006
Michael Lowenstein leaves GfK NOP in the US and launches Customer/Staff Loyalty Research Associates
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Going down?
January 2006
Overview: The New Labour years have seen unprecedented growth in government-funded social research. But, asks Graham Kelly is the party over?As we look towards the challenges that 2006 will bring, it is useful to take stock of where social research currently stands. The key thing to note is that social research has enjoyed several years of strong, uninterrupted growth, benefiting from three independent but related trends. Bodies ...
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Heath signs-on for consulting role at OTX
24-Jan-2006
Advertising consultant Robert Heath to help develop pre- and post-testing advertising products for US online research specialist
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Impact founder takes on chairman role
10-Jan-2006
Dermot McKeone (pictured) steps up as chairman • Recent hire James Davies named new managing director
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Interpublic signs on for electronic US radio ratings
12-Jan-2006
Marketing services group pledges support for Arbitron's Portable People Meter technology
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Investment firms table £5bn offer for VNU
16-Jan-2006
Private equity consortium makes £5bn bid to acquire world's largest market research group
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Ipsos Mori adds director for retail and leisure division
26-Jan-2006
Former Geronimo Consulting insight manager Susanne Goller takes up new position at UK-based agency
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Italian MR association names Ipsos Italia boss new president
17-Jan-2006
News in brief
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Knowledge Networks breaks revenue record
25-Jan-2006
Sales hit $32m in 2005 – a ‘significant increase' on 2004, says US online research agency
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LA Times man to lead newspaper custom research at Scarborough
18-Jan-2006
Edwin Batson joins newspaper researcher Scarborough to broaden its custom research offer
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Losses force Opinion Research Corporation to sell teleservices business
4-Jan-2006
Global agency also ditches South Korean and Mexican research units
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Lowden pushes innovation agenda at TNS
30-Jan-2006
New chief pledges renewed focus on research innovation, in wake of the merger mania that has gripped the industry this past half-decade
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McCann Erickson knowledge chief launches Unravel
9-Jan-2006
Alison Gilbertson has returned to supplyside research after more than a decade spent working on the clientside
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Mintel spruces-up cosmetic research portfolio
26-Jan-2006
UK-based research agency acquires Cosmetic Research for undisclosed sum
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MRA slams online ‘amateurs'
19-Jan-2006
US industry body, the Marketing Research Association takes aim at peddlers of ‘flawed' online research
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National Savings awards customer sat contract
27-Jan-2006
Consensus Research wins three-year contract from the UK government-backed savings provider
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New Greenfield/Ciao panels for Europe, Latin America and Australia
12-Jan-2006
Online research agency launches seven new country panels
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Nielsen-backed R&D council probes changing face of media consumption
10-Jan-2006
Research agencies have been invited to submit proposals for a new study on TV and video-watching habits, funded by client forum, the Council for Research Excellence
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No more us and them
January 2006
Relationships between researchers, clients and ad planners can be fraught. However, Lucy Aitken discovers that some attitudes are changing for the betterWhen WPP released its latest set of interim results showing a 32 per cent rise in pre-tax profits for the six months ending 30 June 2005, it cited media as one of its biggest growth areas. Not so long ago, WPP's media networks, MindShare, Mediaedge:cia and MediaCom, didn't exist in their current form: media ...
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Ogilvy One Paris chief takes the reins at Millward Brown France
13-Jan-2006
Robert Vinet replaces Liz Musch at the ad research specialist's French arm
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OTX casts Ipsos UK's Wright as lead for UK premiere
6-Jan-2006
Former Ipsos UK board director Ian Wright (left) is to spearhead US film research specialist OTX's European expansion
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Pulse Group pushes into Europe
3-Jan-2006
New Amsterdam base marks MR outsourcing firm's first foray outside Asia Pacific
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QA Research lands citizens' panel business
13-Jan-2006
Agency scoops contract to create and manage panel on behalf of Wakefield Council
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Research International acquires Polish associate
4-Jan-2006
Agency snaps up majority of shares in Pentor
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Research Now reports 500% sales lift in 2005
23-Jan-2006
Turnover hits £3.6m and pre-tax profits rise to £0.5m at European online fieldwork agency
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Roland Berger in EUR 5.4m MR sale to Synovate
3-Jan-2006
German strategy consultants sell-off research arm to Synovate, the Aegis-owned global MR agency
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Roper Public Affairs builds team in Washington DC
31-Jan-2006
New vice president Justin Greeves to expand office in US capital
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Scary faces, James Bond and hard cash
January 2006
The DiaryReport from behind the sofaThe Daily Mail is at it again. Yup, columnist Leo McKinstry is taking a pop at market research. Anyone would think that this is one of their favourite topics; research must be up there with rabid teenagers and asylum seekers by now.And the cause of this latest salvo in the Mail's battle for decency? The BBC, of course. And the fact that, according to the paper, it spends £16 million ...
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Shelf life
January 2006
Reviews by Michael WarrenEXPLAINING LABOUR'S LANDSLIP: THE 2005 GENERAL ELECTIONAuthors: ROBERT WORCESTER, ROGER MORTIMORE and PAUL BAINESPublisher: POLITICO'SIn its 300-plus pages of figures, charts and tables this book does what it sets out to do, and does it in spades. It provides a detailed insight into the mindset and psychology of British voters in the lead-up to the 2005 election, as reflected in (primarily) ...
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SmartCoding spin-off from VVH Business Translations
23-Jan-2006
New company to provide direct coding services for multilingual research projects
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Sorrell: WPP still interested in Synovate acquisition
25-Jan-2006
Marketing services giant keeps close eye on MR group following last year's failed takeover attempt
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SPSS appoints new Dimensions chief
17-Jan-2006
Mark Nelson, former general manager of consumer research at Ziff-Davis Market Intelligence, to lead SPSS MR software product line
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SPSS gets into gear with Avis
31-Jan-2006
Car rental giant chooses Clementine for customer relationship analysis
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State of independence
January 2006
The UK government is surrendering control of the Office of National Statistics. Mori's Bobby Duffy, Suzanne Hall and Matt Williams chew over the consequences The Chancellor's announcement on November 28 that he intends to make the ONS a 'wholly separate body' could be a real breakthrough for government information. Our report, Who do you believe? Trust in government information, published last month highlighted that some elements of trust in government and ...
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Supermarket sweep
January 2006
Analysis: The flood of supermarkets into the convenience-store sector may have unintended benefits for the local community, argues Susan RoseLondoners used to say that you were never more than ten feet from a rat in London; nowadays it's more likely a Tesco you're never more than ten metres from. Round every corner, local shops all seem to have morphed into Tesco Express, closely followed by Sainsbury Local and Marks and Spencer Simply Foods.
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Super-sized focus group
January 2006
998 respondents, 1200 bananas, one live website and eight hours to provide the UK Department of Health with fuel for future plans. OLR's Deborah Mattinson guides us through an extraordinary day5.00am My hotel room – basic, but comfortable, is one of 1000 booked for participants and staff – last night 22 coaches descended on Birmingham from all round England – and our 70 strong logistics team have been setting up since Thursday. We briefed ...
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Survey reports uncertainty over Do Not Call rules
13-Jan-2006
Confusion reigns in the US over the MR industry's exemption from the anti-telemarketing Do Not Call initiative
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Taking the temperature
January 2006
International: Now over 30 years old, Eurobarometer just gets bigger and more complex. Leendert de Voogd and Marita Carballo unravel some of its intricaciesEurobarometer is a unique research tool, measuring public opinion across Europe on behalf of the European Commission. First published in 1974, it runs twice a year – in spring and autumn – and now interviews some 25,000 respondents in each wave. Core questions, some of which have been ...
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Talent scouts
January 2006
There are a lot of very good people working in research. But Vaughan Flood of Voodoo wants moreQualitative research still seems to be something of an accidental career. More often than not it seems it is something people stumble on by chance. This of course has some benefits. It means that we recruit people with a wealth of experience garnered in other fields. Nonetheless, this is perhaps to put a cheery gloss on a situation that deserves serious ...
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TNS continuous panel services set for global rebranding
10-Jan-2006
Continuous tracking panels to adopt Worldpanel brand
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ToLuna buys German panel rival in £2m deal
3-Jan-2006
New year off to ‘flying start', says ToLuna CEO, Frederic-Charles Petit (pictured)
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Tpoll launches online fieldwork division
11-Jan-2006
Tpoll founder Mark Ursell to spearhead new fieldwork-only offer from UK online research agency
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Trendwatchers gain access to key Asian poll findings
6-Jan-2006
Asian Opinion Polls Database website launched for research community
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TVG puts new management team in place
20-Jan-2006
Shelli Field, president of US-based pharma researcher, appoints new senior management focused on service portfolio expansion
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Uncertainty hangs over future of Roy Morgan listing plans
31-Jan-2006
Gold mining ‘potential' forces Roy Morgan suitor Haoma to rethink its proposed sell-off of mining assets
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Unilever joins rival P&G for Apollo launch
5-Jan-2006
Consumer goods giant Unilever backs Arbitron and VNU's joint Project Apollo initiative
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US phone research pioneer and TV election analyst dies
19-Jan-2006
Joseph Waksberg, veteran of American Statistical Association, dies aged 90
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US-based HCD Research ventures overseas
20-Jan-2006
Marketing and communications research agency HCD opens satellite offices in Hungary and Hong Kong
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VNU to discuss $8.8bn private equity bid with IMS rebel
30-Jan-2006
Talks between VNU and rebel shareholder set for 6 February
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Wing flies as Nielsen Entertainment restructures
19-Jan-2006
Senior management shake-up at the VNU-owned tracking agency
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Word-of-mouth launch for Conkling Fiskum & McCormick
18-Jan-2006
US communications firm sets up new team focused on word-of-mouth research and marketing
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World Cup fever under the microscope
16-Jan-2006
TNS to study impact of World Cup sponsorship on brand sales
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WPP backs push for PPM ratings in US
16-Jan-2006
WPP becomes the second global marketing group to pledge support for electronic radio measurement