James Verrinder
Reporter, London
I work on the newsdesk for Research Magazine and www.research-live.com
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Blog Posts (39)
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When Katy met Ted
Things are going to change in the next 18 years, that’s for sure. Imagining what will be different in the world of market research was the subject of David Smith’s presentation this morning on the final day of the Esomar Congress in Atlanta.
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What do you give up when you sell up?
Selling your soul, as Faust found out, is generally an unwise and painful thing to do. But, as a small MR agency, does selling to a bigger rival have to mean “losing your soul”?
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'Find the nuggets' or become extinct
Globalisation has opened the doors for brands to expand beyond borders while social media gives consumers around the world the chance to talk to each other. But what sounds like a massive opportunity for MR could actually be an extinction-level event.
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Cardiff's Red Dragons rise again
The Red Dragons of Cardiff City have risen from the flames they were consigned to. In what can only be described as a double-U-turn, the football club’s owners backtracked on their decision not to rebrand the club and have announced that as of next season, the team will play in red shirts bearing a new badge featuring a red dragon.
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Have we learned to love neuromarketing?
Depending on who you have been listening to over the last few years, neuromarketing is either going to reinvigorate market research or make it redundant. Or it’s just a fad. But in this afternoon’s session on the science of the mind at the MRS Annual Conference, it felt like neuroscience might be gradually becoming accepted as another tool in a researcher’s box.
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