Exclusive content from Impact, the award-winning quarterly magazine of the Market Research Society
Impact, Issue 6 – October 2014
From an airbed on an apartment floor to a multi-billion-dollar valuation, Airbnb has made a success of the sharing economy and an open, conversational approach to customer understanding. Jo Bowman reports.
Jane Bainbridge goes behind the scenes at magazine publisher IPC – soon to be rebranded TIME – to learn how insight keeps the company connected to the modern, and increasingly digital, consumer.
Impact, Issue 5 – Apr 2014
Gawain Morrison, a Belfast-based film producer, is adamant that in five years’ time we’ll be living in a time when anyone, anywhere will be able to track their vitals, analyse their data and put it to work for them.
‘Binge viewing’ of TV shows via online streaming services has taken off massively. But is that the right term to describe this behaviour? Netflix hired Grant McCracken to find out.
As Alibaba readies for its IPO, Jo Bowman meets its head of Europe, James Hardy, to discover how the Chinese e-commerce company is looking to grease the wheels of global business using a data-first approach.
Impact, Issue 4 – Jan 2014
Simon Woodroffe, founder of YO! Sushi, has little truck with formal market research. He’s an ideas man with a target market of one – himself. Interview by Jane Simms.
An invisible network of trackers powers the data-driven newsroom, but publishers are largely in the dark about how much tracking takes place. Brian Tarran reports.
Impact, Issue 3 – October 2013
Carly Wilson of Macmillan Cancer Support tells Jane Bainbridge how research helped find the right tone for the charity’s ‘Not Alone’ ad campaign.
Ticketmaster’s Sophie Crosby tells Brian Tarran how event promoters are using insight to get smarter at reaching the right audience.