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Friday, 27 March 2015

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Exclusive content from Impact, the award-winning quarterly magazine of the Market Research Society

Impact, Issue 8 – January 2015

Real men moisturise

11-Mar-2015

Despite minimal marketing spend and insight investment, men’s skincare brand Bulldog has grown significantly from its challenger brand beginning. Founder Simon Duffy talks to Ben Bold about how it started and what comes next.

Do not disturb

2-Mar-2015

Robot concierges, tablet-controlled mood-lighting and virtual postcards are all facilities at some of the world’s most high-tech hotels. But smart doesn’t have to mean anti-social, writes Bronwen Morgan.

Data date

24-Feb-2015

Data analysis has changed the course of marketing, but Christian Rudder uses it to change the course of relationships. By Jane Bainbridge

Room service

11-Feb-2015

Luxury hotel accommodation requires a different approach to market research as Peninsula Hotels’ Rob Cheng explains to Jo Bowman.

Impact, Issue 7 – October 2014

Deep dive into drinking occasions

26-Nov-2014

With brewers facing competition from inside – and outside – the category, insight is critical for maintaining relevance as Mick Doran, head of strategic insights at Heineken UK explains. By Lucy Fisher

Back in the day

19-Nov-2014

From innovations such as QR code surveys and gamification to Skype calls reducing the need for international travel, much in the research landscape has changed over the past 10 years as Chime Insight & Engagement’s Crispin Beale explains.

A matter of trust

6-Nov-2014

Understanding the problems and the requirements of society’s most disadvantaged young people requires insight and imagination as Jane Bainbridge discovered when she spoke with The Princes Trust.

A man with purpose

27-Oct-2014

Unilever’s chief marketing and communication officer, Keith Weed, is looking for continuous innovation in all aspects of marketing and wants insight to lead the way. By Jane Simms.

Impact, Issue 6 – July 2014

A blow-up success

22-Sep-2014

From an airbed on an apartment floor to a multi-billion-dollar valuation, Airbnb has made a success of the sharing economy and an open, conversational approach to customer understanding. Jo Bowman reports.

Cover story

11-Sep-2014

Jane Bainbridge goes behind the scenes at magazine publisher IPC – soon to be rebranded TIME – to learn how insight keeps the company connected to the modern, and increasingly digital, consumer.

Anger management

27-Aug-2014

Activism is on the rise. Technology can turn consumers into campaigners at the click of a button. How should business leaders respond? Graeme Trayner reports.

Impact, Issue 5 – Apr 2014

Welcome to the age of physiology

24-Jul-2014

Gawain Morrison, a Belfast-based film producer, is adamant that in five years’ time we’ll be living in a time when anyone, anywhere will be able to track their vitals, analyse their data and put it to work for them.

Crime story

2-Jun-2014

Brian Tarran meets David Canter, a founding father of investigative psychology, who went from studying biscuit purchases to helping police catch murderers and rapists.

Grant McCracken

Entertaining indulgence

14-May-2014

‘Binge viewing’ of TV shows via online streaming services has taken off massively. But is that the right term to describe this behaviour? Netflix hired Grant McCracken to find out.

International trade mission

7-May-2014

As Alibaba readies for its IPO, Jo Bowman meets its head of Europe, James Hardy, to discover how the Chinese e-commerce company is looking to grease the wheels of global business using a data-first approach.

Impact, Issue 4 – Jan 2014

Join the dots

27-May-2014

Watch Dogs, a game released today about a digital vigilante wreaking havoc in a hyper-connected city, is set in a virtual world that’s closer to reality than you might think.

Data basics

19-May-2014

Fancy a career in data science? Former Google engineer Sean Owen reveals what you need to succeed in this century’s most desirable vocation. Interview by Brian Tarran.

YO! daddy

8-May-2014

Simon Woodroffe, founder of YO! Sushi, has little truck with formal market research. He’s an ideas man with a target market of one – himself. Interview by Jane Simms.

The story behind the stories

22-Apr-2014

An invisible network of trackers powers the data-driven newsroom, but publishers are largely in the dark about how much tracking takes place. Brian Tarran reports.