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Saturday, 01 November 2014

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Exclusive content from Impact, the award-winning quarterly magazine of the Market Research Society

Impact, Issue 7 – October 2014

A man with purpose


Unilever’s chief marketing and communication officer, Keith Weed, is looking for continuous innovation in all aspects of marketing and wants insight to lead the way. By Jane Simms.

Impact, Issue 6 – July 2014

A blow-up success


From an airbed on an apartment floor to a multi-billion-dollar valuation, Airbnb has made a success of the sharing economy and an open, conversational approach to customer understanding. Jo Bowman reports.

Cover story


Jane Bainbridge goes behind the scenes at magazine publisher IPC – soon to be rebranded TIME – to learn how insight keeps the company connected to the modern, and increasingly digital, consumer.

Impact, Issue 5 – Apr 2014

Welcome to the age of physiology


Gawain Morrison, a Belfast-based film producer, is adamant that in five years’ time we’ll be living in a time when anyone, anywhere will be able to track their vitals, analyse their data and put it to work for them.

Crime story


Brian Tarran meets David Canter, a founding father of investigative psychology, who went from studying biscuit purchases to helping police catch murderers and rapists.

Grant McCracken

Entertaining indulgence


‘Binge viewing’ of TV shows via online streaming services has taken off massively. But is that the right term to describe this behaviour? Netflix hired Grant McCracken to find out.

International trade mission


As Alibaba readies for its IPO, Jo Bowman meets its head of Europe, James Hardy, to discover how the Chinese e-commerce company is looking to grease the wheels of global business using a data-first approach.

Impact, Issue 4 – Jan 2014

Join the dots


Watch Dogs, a game released today about a digital vigilante wreaking havoc in a hyper-connected city, is set in a virtual world that’s closer to reality than you might think.

Data basics


Fancy a career in data science? Former Google engineer Sean Owen reveals what you need to succeed in this century’s most desirable vocation. Interview by Brian Tarran.

YO! daddy


Simon Woodroffe, founder of YO! Sushi, has little truck with formal market research. He’s an ideas man with a target market of one – himself. Interview by Jane Simms.

The story behind the stories


An invisible network of trackers powers the data-driven newsroom, but publishers are largely in the dark about how much tracking takes place. Brian Tarran reports.