Exclusive content from Impact, the award-winning quarterly magazine of the Market Research Society
Impact, Issue 7 – October 2014
With brewers facing competition from inside – and outside – the category, insight is critical for maintaining relevance as Mick Doran, head of strategic insights at Heineken UK explains. By Lucy Fisher
From innovations such as QR code surveys and gamification to Skype calls reducing the need for international travel, much in the research landscape has changed over the past 10 years as Chime Insight & Engagement’s Crispin Beale explains.
Understanding the problems and the requirements of society’s most disadvantaged young people requires insight and imagination as Jane Bainbridge discovered when she spoke with The Princes Trust.
Unilever’s chief marketing and communication officer, Keith Weed, is looking for continuous innovation in all aspects of marketing and wants insight to lead the way. By Jane Simms.
Impact, Issue 5 – Apr 2014
Gawain Morrison, a Belfast-based film producer, is adamant that in five years’ time we’ll be living in a time when anyone, anywhere will be able to track their vitals, analyse their data and put it to work for them.
‘Binge viewing’ of TV shows via online streaming services has taken off massively. But is that the right term to describe this behaviour? Netflix hired Grant McCracken to find out.
As Alibaba readies for its IPO, Jo Bowman meets its head of Europe, James Hardy, to discover how the Chinese e-commerce company is looking to grease the wheels of global business using a data-first approach.
Impact, Issue 4 – Jan 2014
Simon Woodroffe, founder of YO! Sushi, has little truck with formal market research. He’s an ideas man with a target market of one – himself. Interview by Jane Simms.
An invisible network of trackers powers the data-driven newsroom, but publishers are largely in the dark about how much tracking takes place. Brian Tarran reports.