IFM Sports Marketing Surveys looks East

The UK-based firm, which works within the sports, sponsorship, leisure and tourism sectors, will use the new offices to service existing international clients looking to work in the region.

The agency will also use the bases to carry out work for local companies looking to expand their global presence.

Nigel Geach, a director at the agency, said: “Japan and Korea have a strong sports industry - products, events and sponsorship - so we will be well placed to service their global needs.”