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Thursday, 18 September 2014

Top stories

MMR makes multiple hires


Andy Wardlaw has joined consumer insight agency MMR Research Worldwide in the new role of insight director.

Digital consultancy Transmute opens its doors


Digital strategist, Tiffany St James, who has held numerous high profile digital marketing roles in government, has launched a consultancy Transmute with Charlie Southwell.

CEOs prioritise customer interaction to stay relevant


While more than half of US business leaders feel more confident about the economy than they did a year ago, they are worried about their products and services remaining relevant, according to a KPMG study.

GroupM forecasts almost 10% Chinese ad spend increase


Measured media advertising spend in China will increase by 9.8% in 2014 compared with last year, to reach RMB473 billion according to GroupM.


Cover story


Jane Bainbridge goes behind the scenes at magazine publisher IPC – soon to be rebranded TIME – to learn how insight keeps the company connected to the modern, and increasingly digital, consumer.

Understanding consumers in a multi-channel world


Ahead of his presentation at MRS’s Customers Exposed conference, dunnhumby’s Jason Nathan discusses how brands and retailers can meet the technical and commercial challenges of multi-channel consumers.

Motivations and money-raising in a social media world


The psychology of altruism helps explain why the ice bucket challenge and #nomakeupselfie campaigns became such social media phenomenons as Alix Barasch explains.

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Anger management


Activism is on the rise. Technology can turn consumers into campaigners at the click of a button. How should business leaders respond? Graeme Trayner reports.


The next generation approach to brand equity tracking


Added Value’s Chris Prox and Brian Kushnir look at how brand equity tracking has to adapt to meet the realities of marketing in today’s business environment.

The future of food: what if everyone stops feeling hungry?


Researchers are looking into ways of suppressing appetite, and if successful, the future of the food industry could be very different, as Susan Krueger explains.

Segmenting a cultural audience


The Museum of London’s director of communications, Antony Robbins, describes how an audience segmentation sharpened the museum’s customer focus, and how these insights have been shared with other cultural organisations around the world.

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Reaching the multi-platform respondents


As consumers switch between devices, this cross platform behaviour is affecting survey completion. Aaron Jue, market research director at Decipher has some best practice advice for researchers managing surveys in this environment.

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