This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies. Find out more here

Saturday, 01 November 2014

Top stories

Brands must help customers do more with less


Brands must learn to manage the more/less paradox affecting society said GfK’s Joe Staton at the Market Research Society’s Customers Exposed conference yesterday.

Slowdown in WPP growth attributed in part to 'geopolitical risk'


Third quarter reported revenues recorded as £2.8bn, up 3.1% from the same period last year.

Emerging markets leading change across the globe


Greater amounts of the world’s wealth is being generated by emerging markets as these countries become more educated and more urban said Rob Myers, Ipsos Marketing at the Market Research Society’s Customers Exposed conference in London today.

"Brands are not gods or life partners, they're heuristics"


Brands looking to drive loyalty should focus attention on fitting into consumers’ lives and not on persuading them to buy, says Peter Dann of the Nursery.


A man with purpose


Unilever’s chief marketing and communication officer, Keith Weed, is looking for continuous innovation in all aspects of marketing and wants insight to lead the way. By Jane Simms.

Comments (2)

Millennial paradox


Young adults – from their late teens to their early 30s – live in a world far removed from that experienced by the baby boomer generation and consequently have a very different view of the world and brands within it. By Jane Bainbridge

The UK's ethnic youth


44% of the UK’s young ethnic population strongly agree that they are proud to be British, compared to just 33% of White British youth, according to new research from Manning Gottlieb OMD. What else should marketers know about the UK’s young ethnic population?

Can research match the new marketing model?


Real-time marketing, shareability, adaptive social media strategies – marketing today has a new level of complexity to it and researchers have to be ready to respond. By Jane Bainbridge


When words aren't enough


It’s not what you say, but how you say it that counts, says Alex Culshaw. He argues that it’s vital for qualitative researchers of all levels to ‘be there’ as much as possible.

Comments (1)

The seven most expensive research agency mistakes


Research agencies often repeat the same mistakes, says training consultant Chris Merrington. He describes the seven most expensive errors that research agencies make with existing clients.

Comments (1)

From the blogs

Liar Liar: The truth about kids and research


Children might not deliberately lie in research but researchers need specific questioning techniques to get to the truth says Emma Worrollo managing director of The Pineapple Lounge.

Research agencies should ‘be more advertising agency’


Jon Puleston, vice-president of innovation, Lightspeed GMI, explains why research agencies can learn a thing or two from their advertising counterparts.

Comments (6)

Go to blogs

Facebook Google+ Twitter