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Wednesday, 01 October 2014

Top stories

Average viewer sees 45 TV ads per day


TV viewers in the UK watched an average of three hours, 47 minutes a day — the vast majority of which is live — according to Thinkbox’s first half review of 2014.

Green products appeal to Indian consumers


The majority of Indian consumers are familiar with green products and believe they are better for the environment, according to research by TNS Global for DuPont’s Green Living Survey.

GfK acquires Cogenta


UK-headquartered Cogenta, a retail and pricing intelligence provider, will be fully integrated into GfK.

Emotional state of Brighton captured through social media data


Digital marketing agency iCrossing and data science company Datanauts have joined forces to create new social media technology to analyse how people of Brighton feel.


Chain of command


As the end of London’s Social Media Week approaches, Bronwen Morgan talks to Freshminds’ Nikki Carlisle about how the rise of social media command centres is putting real-time consumer insight at the heart of big business.

A blow-up success


From an airbed on an apartment floor to a multi-billion-dollar valuation, Airbnb has made a success of the sharing economy and an open, conversational approach to customer understanding. Jo Bowman reports.

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Cracking the company code


Big data needn’t be restricted to driving external understanding; it can also help companies to better understand their employees. The book The Decoded Company claims to unlock the secrets. 

Cover story


Jane Bainbridge goes behind the scenes at magazine publisher IPC – soon to be rebranded TIME – to learn how insight keeps the company connected to the modern, and increasingly digital, consumer.


Data aggregation and finding the golden goose to lay those eggs


Market research benefits from clients, suppliers and data firms collaborating to merge data and create better, more holistic insight. Cint’s Richard Thornton explains how with tech start-ups moving into this space, existing players must form partnerships to provide technology-led solutions that make data gathering and analysis a seamless experience for clients.

The next generation approach to brand equity tracking


Added Value’s Chris Prox and Brian Kushnir look at how brand equity tracking has to adapt to meet the realities of marketing in today’s business environment.

The future of food: what if everyone stops feeling hungry?


Researchers are looking into ways of suppressing appetite, and if successful, the future of the food industry could be very different, as Susan Krueger explains.

Segmenting a cultural audience


The Museum of London’s director of communications, Antony Robbins, describes how an audience segmentation sharpened the museum’s customer focus, and how these insights have been shared with other cultural organisations around the world.

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