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Saturday, 30 May 2015

Top stories

OgilvyOne launches research lab


The Customer Lab, launched in conjunction with design consultancy we are experience, is a research centre and virtual resource designed to help improve customer engagement.

54% of UK homes now own a tablet


New research from Ofcom reveals that over half of UK households own a tablet device and a further 21% say they are likely to get one within the next 12 months.

Apple replaces Google as world's most valuable brand


Apple has seen a 67% year-on-year rise in its brand value to reach $247bn, according to the 2015 BrandZ Top 100 Most Valuable Global Brands list.

Cooke to lead Harris Interactive Communities practice


Pete Cooke was formerly head of the company’s Technology, Media, Telecoms and Entertainment practice.


Premium insight


Aviva’s head of marketing, Neil Costello, talks to Bronwen Morgan about why customer insight affects all aspects of the business, from sponsorship to pricing.

Pressing play with the cross-platform viewer


Mobile video-viewing is on the rise, and growing with it is the need to accommodate mobile survey-takers. A study from FocusVision and AOL investigated the best way to incorporate mobile video into cross-platform strategies. By Aaron Jue.

The good citizen


Disillusioned with the advertising business, Jon Alexander set up the New Citizenship Project to encourage a move away from consumption and toward participation. He talks to Jane Bainbridge

Positive Attitude


Social psychologist Sharon Shavitt thinks research insights from non-Western cultures must be incorporated when looking at sociocultural attitudes.

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Disruption comes to research


Disruption in the market research industry will mean curation, mining and content analysis will become the principal sources of value says Big Sofa’s Simon Lidington.

The data research blind spot


Most contemporary marketing strategies are data-focused, but even the most advanced need to be complemented by more traditional research approaches, says Hannah Campbell.

From the blogs

Pro Machina?


How will the rise of artificial intelligence affect the market research industry asks Dr Bob Cook.

Bias in the spotlight: change blindness


Change blindness describes how we miss change that takes place when we look briefly away from a scene. Crawford Hollingworth describes the implications in his latest blog on behavioural biases.

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