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Sunday, 01 March 2015

Top stories

TV set viewing falling as mobile viewing rises

27-Feb-2015

TV viewers in the UK are watching 10 minutes less a day compared with last year according to the latest report from commercial TV marketing body, Thinkbox.

OMD UK launches insights-driven Newsroom

26-Feb-2015

Media agency OMD UK has restructured and launched an insight and ideas team Newsroom in partnership with Buzzfeed, The Guardian, Global Radio, Google, Facebook and Outbrain.

Ipsos reconfigures marketing and comms offer with launch of Ipsos Connect

26-Feb-2015

Ipsos Connect, which will coordinate brand comms, advertising and media, is an amalgamation of Ipsos ASI and Ipsos MediaCT.

IAB Europe launches digital advertising effectiveness library

25-Feb-2015

The Interactive Advertising Bureau (IAB) Europe has launched the Library of Ad Effectiveness Case Studies - a resource offering insight on the effectiveness of digital advertising for branding campaigns.

Features

Data date

24-Feb-2015

Data analysis has changed the course of marketing, but Christian Rudder uses it to change the course of relationships. By Jane Bainbridge

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The role of British luxury

18-Feb-2015

Affluent British consumers have one of the highest average spends on luxury, but are focused on foreign brands. Research could help British brands to understand the value of listening to the luxury consumer, says Tammy Smulders of Havas LuxHub.

Speaking truth unto power

16-Feb-2015

Business and government leaders often want to rule with their hearts. But the right evidence, properly presented, forces them to use their heads. That’s the underlying message at Impact 2015, says conference producer Richard Young.

Room service

11-Feb-2015

Luxury hotel accommodation requires a different approach to market research as Peninsula Hotels’ Rob Cheng explains to Jo Bowman.

Opinion

A spotlight on skills

27-Feb-2015

As insight continues to evolve, researchers can give employability a boost by harnessing skills. Sinead Hasson looks over the past twelve months in Research-live.com from a skills perspective.

Significance – statistical or practical?

25-Feb-2015

With the common misinterpretation of statistical ‘significance’ Leigh Morris says researchers and marketers must better understand the difference between something statistically significant and actually meaningful.

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From the blogs

Learning from stock market prediction flaws

26-Feb-2015

Market researchers need to be much smarter about aggregating opinion scores argues Jon Puleston.

The innovation fallacy

24-Feb-2015

Talk of innovation is rife in market research, but is the industry’s gaze too focused on new technology? Ian Murray of house51 thinks it’s time for a paradigm shift.

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