The formal Request for Proposals (RFP) will be published on 31 October 2014 inviting research and analytics providers to bid for the new newspaper and magazine multi-platform measurement system.
People of all ages and demographics are rapidly adopting healthier lifestyles as their awareness of personal wellness increases, according to a report from shopping behaviour and retail trends consultancy WSL.
Edwina Dunn, CEO of Starcount and founder and former CEO of dunnhumby said in an exclusive interview with the Market Research Society that new models of behaviour based on how people use social media will emerge.
More than a third of adults in Scotland are more likely to vote in future elections following the referendum despite low levels of trust in the party leaders, according to a survey by TNS.
44% of the UK’s young ethnic population strongly agree that they are proud to be British, compared to just 33% of White British youth, according to new research from Manning Gottlieb OMD. What else should marketers know about the UK’s young ethnic population?
Real-time marketing, shareability, adaptive social media strategies – marketing today has a new level of complexity to it and researchers have to be ready to respond. By Jane Bainbridge
Ethnographer Siamack Salari has created Journey HQ, a mobile app designed to capture people’s natural behaviour. He talks to Jane Bainbridge about the app and using smartphones for less intrusive research.
Innovation is the lifeblood of industry, but finding the time to break new ground can be challenging. Ben Collar of Siemens offers his thoughts on taking an innovative approach to business and social challenges.
As businesses search for better understanding of customer satisfaction, Tim Glowa, co-founder of analytics company Bug Insights and Lauren White associate consultant, discuss current limitations in measuring.
What are the issues facing insight specialists at the world’s biggest companies? Rob Dreblow from the World Federation of Advertisers highlights five common challenges.
From the blogs
Children might not deliberately lie in research but researchers need specific questioning techniques to get to the truth says Emma Worrollo managing director of The Pineapple Lounge.
Jon Puleston, vice-president of innovation, Lightspeed GMI, explains why research agencies can learn a thing or two from their advertising counterparts.