Many businesses have social media strategies, but those strategies aren’t delivering real business value. It’s time they proved their worth, says Brian Solis. Interview by Brian Tarran.
Storytelling is an effective means of conveying information – but the most effective stories aren’t always the most accurate ones. This is something researchers and brand owners need to bear in mind, says Colin Strong.
Top stories, opinion and analysis
As text messaging enters its third decade, Ipsos Mori’s Daniel Welch wonders how much life there is left in this old technology, now that phone users – and researchers – have email, apps and more to play with.
Stuart Butler-Smith reckons rival market research companies can learn a thing or two from the sales strategies of ComScore and Gartner.
From overcoming disconnects to discovering the meaning of thaasophobia. Camino Insight’s Deborah Simmons presents highlights from last week’s MRS Intelligence Summit.
From the blogs
“In a year peppered with high-profile content launches, Impact stood head and shoulders above them all,” said judges of the International Content Marketing Awards.
Digital sales house signs a deal to offer Nielsen’s Online Campaigns Ratings (OCR) audience verification tool on all campaigns with a value of over £5k.
Alan Mavretish joins healthcare panel company as vice president of MR; Brooke Allen-Watson promoted to US qualitative manager.
ReceiptPal rewards consumers for sharing shopping habits by sending receipts from their iPhones.
UK-based RealityMine announces its acquisition of the US cross-platform media measurement survey.