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Tuesday, 30 June 2015

Top stories

RS Consulting Group rebrands to Bright Blue


The market and social research group RS Consulting has announced it is changing its name to Bright Blue.

Data 'can create greater empathy'


Data’s capacity to create greater empathy through personalisation should inspire marketers, according to a panel discussion held at Cannes by Admap and Kantar.

Millennials now biggest US age group


New data from the US Census Bureau has revealed that millennials are now the biggest, most diverse age group in the US.

Ipsos Connect wins Barb contracts


The TV audience measurement body Barb has awarded Ipsos Connect its new combined Establishment Survey and Panel Recruitment contract.

From the blogs

The Cobbler’s Shoes


Agencies should carry out research for their own benefit as well as clients’ argues Circle’s Andrew Dalglish.

Putting it into practice


The final day of IIeX in Atlanta included clients such as Coca-Cola and Merck talking about how to support innovation within large organisations, as ZappiStore’s Stephen Phillips reports

Go to blogs


Religious identity and consumption among young British Muslims


While Islamic identity is an influential factor in consumer behaviour, segmentation by religious affiliation alone is not helpful for brands or young British Muslims, says Hannah Wright.

Cultural segments


The role of segmentation in modern businesses is “fundamentally changing”, according to a panel of industry experts gathered by Sony Music. The days of models based entirely on long, repetitive consumer surveys are numbered, as Sony’s Martin Vovk reports. 

Age is not an issue


Post-demographic consumerism was just one trend identified at yesterday’s London Trend Seminar 2015 organised by insights and trend consultancy Trendwatching.

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Premium insight


Aviva’s head of marketing, Neil Costello, talks to Bronwen Morgan about why customer insight affects all aspects of the business, from sponsorship to pricing.


Freedom of information


Offering ‘free’ insights from proprietary research has benefits for both agencies and clients. But there are some important guidelines to consider, says Shoppercentric’s Danielle Pinnington.

Keep it flashy


Toluna’s Phil Ahad shares three things survey respondents gravitate towards and how these can be used to improve your market research.

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