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Tuesday, 28 April 2015

Top stories

CIE hires across the group and rejigs at Opinion Leader


Chime Insight & Engagement Group (CIE) has made eight appointments across its businesses including Facts International, CIE Commercial, Watermelon, Cherry Picked and Opinion Leader.

Ad value boosted by newsbrand context


Consideration to purchase brands advertised across newsbrand platforms increased by up to 38% for readers than non-readers, according to research from marketing body, Newsworks.

Labour loses on 'leadership' association with party political broadcast


Labour’s election broadcast starring actor Martin Freeman, but omitting Ed Miliband, weakened its association with ‘leadership’, according to a neuroscience study from Neuro-Insight.

Consumers use average of five devices when making purchases


Omni-channel has become a consumer expectation as an average of five devices are used by shoppers when making a purchase according to a study from DigitasLBi.


Everything counts


No quantitative study can cover absolutely everything, but a narrow focus can obscure the wider picture. Steve Evans of Harris Interactive shares his experience of trying to capture it all.

Personality is everything: can the geek win the election?


Brand character and brand personality are central to commercial research. Can these measures help to clarify whether Miliband or Cameron is closest to the ‘ideal’ Prime Minister? By Tom Simpson.

Take the test: Does where we live in Britain make us happy?


The BBC’s Happiness Test set the nation talking about where they lived, and where they should be living to make them happy. But what of the research behind it? By Iain Carruthers

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Measuring experience


Understanding an experience economy requires a different approach to what works in a goods and service market setting, says Noah Roychowdhury of Northstar. This starts with engaging with respondents differently.


The shape of the tolerance zone


Rory Sutherland considers the role of quadratic voting and where, when and how it may be applied.

Behavioural economics: a con?


Behavioural economics has a monopoly on policy-making, says Tonic’s Charlie Richards. But is it just a useful label? And do labels really matter?

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From the blogs

Bias in the spotlight: availability bias


In his fourth blog looking at behavioural economic biases, Crawford Hollingworth explores the availability bias.

ELECTION BLOG: Digital democracy


The internet has changed the way people participate in democracies around the world but the UK is lagging behind and this is a barrier to voting.

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‘Good storytelling should be in the service of good ideas’ author Sebastian Faulks told Impact 2015


English novelist Sebastian Faulks told delegates at Impact 2015, that while thorough research is a must, the reader should feel they are “discovering something, not having it rammed down your throat”.

'The market research industry is lagging behind', says former Camelot CEO Dianne Thompson


Former Camelot chief executive Dianne Thompson told delegates at Impact 2015 that the UK’s market research industry is lagging behind other marketing disciplines, a point echoed by her fellow panellists.

Fishing and cooking – how to make online samples fit for purpose


The rise of online research raises big questions about sampling error and the reliability of survey findings, Impact 2015 heard yesterday.

A manifesto for change in market research


The current research paradigm is not suited to entrepreneurialism, so market researchers must “take a walk on the wild side”, and create a manifesto for change, according to speakers at Impact 2015.

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