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Tuesday, 21 October 2014

Top stories

Timing set for newspaper audience measurement system

21-Oct-2014

The formal Request for Proposals (RFP) will be published on 31 October 2014 inviting research and analytics providers to bid for the new newspaper and magazine multi-platform measurement system.

'Wellness uprising' sweeping US

21-Oct-2014

People of all ages and demographics are rapidly adopting healthier lifestyles as their awareness of personal wellness increases, according to a report from shopping behaviour and retail trends consultancy WSL.

Social best measure of people's passions says Edwina Dunn

20-Oct-2014

Edwina Dunn, CEO of Starcount and founder and former CEO of dunnhumby said in an exclusive interview with the Market Research Society that new models of behaviour based on how people use social media will emerge.

Scottish referendum's lasting effect on political engagement

17-Oct-2014

More than a third of adults in Scotland are more likely to vote in future elections following the referendum despite low levels of trust in the party leaders, according to a survey by TNS.

Features

The UK's ethnic youth

16-Oct-2014

44% of the UK’s young ethnic population strongly agree that they are proud to be British, compared to just 33% of White British youth, according to new research from Manning Gottlieb OMD. What else should marketers know about the UK’s young ethnic population?

Can research match the new marketing model?

10-Oct-2014

Real-time marketing, shareability, adaptive social media strategies – marketing today has a new level of complexity to it and researchers have to be ready to respond. By Jane Bainbridge

Following the customer journey

3-Oct-2014

Ethnographer Siamack Salari has created Journey HQ, a mobile app designed to capture people’s natural behaviour. He talks to Jane Bainbridge about the app and using smartphones for less intrusive research.

Embracing innovation

2-Oct-2014

Innovation is the lifeblood of industry, but finding the time to break new ground can be challenging. Ben Collar of Siemens offers his thoughts on taking an innovative approach to business and social challenges.

Opinion

Measuring satisfaction

15-Oct-2014

As businesses search for better understanding of customer satisfaction, Tim Glowa, co-founder of analytics company Bug Insights and Lauren White associate consultant, discuss current limitations in measuring.

Five insight issues facing marketers

8-Oct-2014

What are the issues facing insight specialists at the world’s biggest companies? Rob Dreblow from the World Federation of Advertisers highlights five common challenges.

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From the blogs

Liar Liar: The truth about kids and research

20-Oct-2014

Children might not deliberately lie in research but researchers need specific questioning techniques to get to the truth says Emma Worrollo managing director of The Pineapple Lounge.

Research agencies should ‘be more advertising agency’

13-Oct-2014

Jon Puleston, vice-president of innovation, Lightspeed GMI, explains why research agencies can learn a thing or two from their advertising counterparts.

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