From the blogs
Agencies should carry out research for their own benefit as well as clients’ argues Circle’s Andrew Dalglish.
The final day of IIeX in Atlanta included clients such as Coca-Cola and Merck talking about how to support innovation within large organisations, as ZappiStore’s Stephen Phillips reports
While Islamic identity is an influential factor in consumer behaviour, segmentation by religious affiliation alone is not helpful for brands or young British Muslims, says Hannah Wright.
The role of segmentation in modern businesses is “fundamentally changing”, according to a panel of industry experts gathered by Sony Music. The days of models based entirely on long, repetitive consumer surveys are numbered, as Sony’s Martin Vovk reports.
Post-demographic consumerism was just one trend identified at yesterday’s London Trend Seminar 2015 organised by insights and trend consultancy Trendwatching.
Aviva’s head of marketing, Neil Costello, talks to Bronwen Morgan about why customer insight affects all aspects of the business, from sponsorship to pricing.
Offering ‘free’ insights from proprietary research has benefits for both agencies and clients. But there are some important guidelines to consider, says Shoppercentric’s Danielle Pinnington.
Toluna’s Phil Ahad shares three things survey respondents gravitate towards and how these can be used to improve your market research.