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Sunday, 01 March 2015

Top stories

TV set viewing falling as mobile viewing rises


TV viewers in the UK are watching 10 minutes less a day compared with last year according to the latest report from commercial TV marketing body, Thinkbox.

OMD UK launches insights-driven Newsroom


Media agency OMD UK has restructured and launched an insight and ideas team Newsroom in partnership with Buzzfeed, The Guardian, Global Radio, Google, Facebook and Outbrain.

Ipsos reconfigures marketing and comms offer with launch of Ipsos Connect


Ipsos Connect, which will coordinate brand comms, advertising and media, is an amalgamation of Ipsos ASI and Ipsos MediaCT.

IAB Europe launches digital advertising effectiveness library


The Interactive Advertising Bureau (IAB) Europe has launched the Library of Ad Effectiveness Case Studies - a resource offering insight on the effectiveness of digital advertising for branding campaigns.


Data date


Data analysis has changed the course of marketing, but Christian Rudder uses it to change the course of relationships. By Jane Bainbridge

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The role of British luxury


Affluent British consumers have one of the highest average spends on luxury, but are focused on foreign brands. Research could help British brands to understand the value of listening to the luxury consumer, says Tammy Smulders of Havas LuxHub.

Speaking truth unto power


Business and government leaders often want to rule with their hearts. But the right evidence, properly presented, forces them to use their heads. That’s the underlying message at Impact 2015, says conference producer Richard Young.

Room service


Luxury hotel accommodation requires a different approach to market research as Peninsula Hotels’ Rob Cheng explains to Jo Bowman.


A spotlight on skills


As insight continues to evolve, researchers can give employability a boost by harnessing skills. Sinead Hasson looks over the past twelve months in from a skills perspective.

Significance – statistical or practical?


With the common misinterpretation of statistical ‘significance’ Leigh Morris says researchers and marketers must better understand the difference between something statistically significant and actually meaningful.

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From the blogs

Learning from stock market prediction flaws


Market researchers need to be much smarter about aggregating opinion scores argues Jon Puleston.

The innovation fallacy


Talk of innovation is rife in market research, but is the industry’s gaze too focused on new technology? Ian Murray of house51 thinks it’s time for a paradigm shift.

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