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Monday, 01 September 2014

Top stories

Viewers 'driven back to linear TV' by social media


Compelling content and social conversations are driving a resurgence in linear TV, according to research from Carat.

Largest disabled consumer panel established in US


Kantar has teamed up with non-profit research organisation disABILITY to create the largest panel of consumers with disabilities in the US.

Openness rather than bullying behind online anonymity


Consumers tend to use anonymous online identities to be more open and honest, rather than engage in bullying, according to research from the US.

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Facebooks adds signal strength-based ad targeting


Advertisers can now target Facebook ads based on the strength of a user’s phone signal when they visit the social network.


Anger management


Activism is on the rise. Technology can turn consumers into campaigners at the click of a button. How should business leaders respond? Graeme Trayner reports.

Picture this


Carlo Zapponi, data visualisation specialist at Microsoft, reveals the skills required to turn data into pictures in his interview with Bronwen Morgan.

Mobile expands DIY data market


Following SurveyMonkey’s acquisition of Fluidware last week, we talk to CEO Dave Goldberg about survey technology, the rise of mobile, good and bad data and the role of DIY research for business.

Techie teens changing comms landscape


The digital native generation is leaving adults standing when it comes to digital confidence according to Ofcom’s latest study writes Jane Bainbridge.


Are we nearly there yet?


Net Promoter Score can be a useful measure of consumer loyalty, but, says Deborah Eastman of Satmetrix, to be truly effective companies must know how to react, not just listen and measure.

Procurement: friend or foe?


Procurement departments are having more and more of a role in research buying. Craig Scott looks at the consequences of this for everyone involved.

Fans: the flipside


Modern fans can generate enormous value for brands, but companies must adopt a positive social strategy, not a defensive, reactive approach if they are to succeed in the age of social business, says Dr Laura Brooks.

How the other half lives


Economic anthropologist Jovan Scott Lewis recently spent some time as an intern at Northstar Research Partners. He shares his thoughts on what academia could learn from the commercial sector.

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