Market Researcher, London
Helen is Partner and co-founder of Monkey See Research.
Her mission is to understand why people behave as they do and what influences them. So Monkey See are pioneering the use of behavioural economics within research to explore the wide range of factors influencing people’s behaviour, and so bringing different perspectives on brands, marketing, communications and life in general.
Blog Posts (4)
The TV series ‘The Apprentice’ may or may not be your sort of thing but Sunday’s final was a must-see for anyone with an interest in behavioural economics.
As the riots spread throughout London and the rest of the country last night, I grabbed for my edition of Herd to see what it held to explain behaviour such as this.
Looking at the News of the World closure through the lens of behavioural economics.
Behavioural economics and Eurovision voting.
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