Helen Nuki
Market Researcher, London
Helen is Partner and co-founder of Monkey See Research.
Her mission is to understand why people behave as they do and what influences them. So Monkey See are pioneering the use of behavioural economics within research to explore the wide range of factors influencing people’s behaviour, and so bringing different perspectives on brands, marketing, communications and life in general.
Recent activity
Blog Posts (4)
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The Apprentice final: BE at work
The TV series ‘The Apprentice’ may or may not be your sort of thing but Sunday’s final was a must-see for anyone with an interest in behavioural economics.
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The London riots and Herd behaviour
As the riots spread throughout London and the rest of the country last night, I grabbed for my edition of Herd to see what it held to explain behaviour such as this.
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Closing down sales
Looking at the News of the World closure through the lens of behavioural economics.
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How did Jedward get the UK’s douze points?
Behavioural economics and Eurovision voting.
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