This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies. Find out more here

Wednesday, 27 August 2014

Havas pilots SOE analytics and content unit in New York

US — Havas Worldwide is piloting a new shared owned and earned (SOE) media unit in its New York office, which consolidates various agency disciplines around analytics, community management, and content strategy.

The agency says it is making the move because brands want to understand the value of social and branded content in online communities. SOE will be led by Richard Notarianni, Havas Worldwide New York’s executive director of engagement planning and performance (pictured), and will be staffed by 21 employees. SOE already has active assignments from existing Havas Worldwide New York clients, including Dos Equis and Reckitt Benckiser.

Notarianni said: “We need to add this layer of accountability to the fastest growing channels we’re using in the marketing. As social media and branded content come of age, accountability is a requisite. When all advertising becomes social, when accountability is everything, having a separate branded agency do this makes no sense.”

Follow us on
Follow us on Twitter

Have your say

Please add your comment. You can include links, but HTML is not permitted.
Your email address will not be displayed on the site. All comments are moderated.

Mandatory
Mandatory
Mandatory
Mandatory