Free and easy research

Is ‘DIY’ research a threat to our great profession or an opportunity for us to embrace? Can social media ‘democratise’ MR by providing free access to people? What does this mean for the established suppliers? Are you ready for anyone from across your organisation to start fielding their own surveys willy nilly? Check out our cover story on July about free research, and this response proposing a move to ‘DIY 2.0’.