Former JRA man goes it alone with Fresh Research

Green, who has also worked at RI and on the clientside at Molson Coors, says he wants to “make great research available to organisations of all sizes”. He plans to work mostly alone but will call on a network of associates “when it’s right for the project”.

His areas of expertise include innoation and packaging resarch, and evaluation of marketing activity.

Green said: “I’m happiest when I can bring together my qual and quant skills and really add value by having a proper understanding of the whole project and allowing me to bring new perspectives to my clients – something I’ve found that few agencies can achieve.”