Tuesday, 22 May 2012

Food & Drink Research - Presentations

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Food & Drink Research

Fresh insights on consumer trends, product strategies and testing
London, 23 June 2011

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Please find attached PDF copies of the presentations from Food and Drink Research 2011.These will be available to download for two weeks only.
*NB some files are large and may take time to load

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Food and drink trends for 2011

John Coll, Head of CPG & Retail, Ipsos Marketing

Evaluating consumer attitudes to casual dining in times of austerity

Dominic Box, Managing Director, Tangible Branding
Darrell Wade, Commercial Director, TGI Friday’s

View a video of this presentation on our YouTube channel http://bit.ly/researchvids

What does healthy eating mean to me?

Gina Lagos, Senior Research Director, Vision Critical
Tony O’Brien, Insights Manager Chilled Division, Northern Foods

View a video of this presentation on our YouTube channel http://bit.ly/researchvids

McCain frozen food case study

Dr Tracey Hollowood, Director of Sensory and Consumer Research, Sensory Dimensions
Anne Sonley, Sensory Services Manager, McCain

A G Barr Soft Drinks case study

Yvonne Taylor, Business Development Director, Product Perceptions
Lynda Moseley, Consumer & Market Knowledge Manager, A G Barr Soft Drinks

Danone case study: Combining consumer and sensory testing to create better products

Keith Bates, Managing Director, Marketing Sciences
Cecile Lux, Head of Insights, Danone

Take a deep dive into the buying brain

Daphne Mavroudi-Chocholi, Senior Client Services Director, NeuroFocus

Presentation not available

Co-creation through conversations: Harnessing the power of the contemporary consumer for idea generation at Kraft

Bram Verrept, Consumer Insight Manager, Biscuits, Kraft Foods
Lisa Ohlin, Director, InSites UK

Using online communities to fast-track food and drink innovation

Tom Hoy, Senior Consultant, Promise
Andrew Dobson, Director of Innovation, TATA Global Beverages

Examining food safety behaviour in the home

Robyn Ackerman, Senior Research Officer, Food Standards Agency
Assessing Consumers’ Appetite For Fast Food M-Commerce

Fast food m-commerce

Darren Mark Noyce, Managing Director, SKOPOS

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