Food & Drink Research - Presentations
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Food & Drink Research
Fresh insights on consumer trends, product strategies and testing
London, 23 June 2011
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Please find attached PDF copies of the presentations from Food and Drink Research 2011.These will be available to download for two weeks only.
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Food and drink trends for 2011
John Coll, Head of CPG & Retail, Ipsos Marketing
Evaluating consumer attitudes to casual dining in times of austerity
Dominic Box, Managing Director, Tangible Branding
Darrell Wade, Commercial Director, TGI Friday’s
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What does healthy eating mean to me?
Gina Lagos, Senior Research Director, Vision Critical
Tony O’Brien, Insights Manager Chilled Division, Northern Foods
View a video of this presentation on our YouTube channel http://bit.ly/researchvids
McCain frozen food case study
Dr Tracey Hollowood, Director of Sensory and Consumer Research, Sensory Dimensions
Anne Sonley, Sensory Services Manager, McCain
A G Barr Soft Drinks case study
Yvonne Taylor, Business Development Director, Product Perceptions
Lynda Moseley, Consumer & Market Knowledge Manager, A G Barr Soft Drinks
Danone case study: Combining consumer and sensory testing to create better products
Keith Bates, Managing Director, Marketing Sciences
Cecile Lux, Head of Insights, Danone
Take a deep dive into the buying brain
Daphne Mavroudi-Chocholi, Senior Client Services Director, NeuroFocus
Presentation not available
Co-creation through conversations: Harnessing the power of the contemporary consumer for idea generation at Kraft
Bram Verrept, Consumer Insight Manager, Biscuits, Kraft Foods
Lisa Ohlin, Director, InSites UK
Using online communities to fast-track food and drink innovation
Tom Hoy, Senior Consultant, Promise
Andrew Dobson, Director of Innovation, TATA Global Beverages
Examining food safety behaviour in the home
Robyn Ackerman, Senior Research Officer, Food Standards Agency
Assessing Consumers’ Appetite For Fast Food M-Commerce
Fast food m-commerce
Darren Mark Noyce, Managing Director, SKOPOS




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