Financial services research - 12 Sep 2008

Financial services research
Best practice approaches and new insights in B2C financial research

12 Sep 2008
Crowne Plaza London - The city

With the market for financial services becoming more competitive and confusing by the day, effective customer and market research is more important than ever before. This timely one-day conference drew together the key stakeholders in financial market research to share best practice, discuss new challenges and to debate the impact of the economic downturn on research spend and strategy.

Key issues covered:

Changing demands and consumer trends
Managing and optimising the financial services brand
Maximising the effectiveness of market research in financial services
The changing needs of the research buyers
Best practice in online research, focus groups, and customer satisfaction surveys
Measuring return on investment and protecting research spend
Researching the intermediary channel

This event was sponsored by Consensus Research