Research
February 2005
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5 MINUTES WITH... Simeon Chow
February 2005
US-based Simeon Chow, global director of marketing sciences at NOP World discusses US trendsOn clients"Clients are demanding research that explicitly links marketing decisions and programs to financial performance measures. Eventually, most research will be integrated into a single concept that explicitly connects marketing action, customer response, and financial success criteria."On information overload
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Aegis picks new CEO to replace Flynn
7-Feb-2005
Former WPP finance chief to take the helm at owner of Synovate
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Age Concern Research Services launches over-50s panel
16-Feb-2005
GfK to manage 10,000 strong panel
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Anti-spyware bill ‘relatively harmless' to MR
28-Feb-2005
But US industry body CMOR says it will keep watch
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Arise, Sir Bob! Mori founder awarded KBE
10-Feb-2005
A “fitting tribute”, says Mori CEO
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Bacon's Information acquires News Monitoring Service
9-Feb-2005
Latest acquisition to boost Bacon's presence in California
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BREAKING NEWS: Gritten quits Clear Channel UK
4-Feb-2005
Research manager post at media group vacant
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BREAKING NEWS: Hugh Johnson quits Channel 4
9-Feb-2005
Industry veteran leaves after 14 years
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BSkyB calls for a new survey of Irish TV figures
15-Feb-2005
Rival ratings system could be set up
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ComScore acquires Canada's SurveySite
4-Feb-2005
Purchase adds to US group's custom MR offering
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Dash it all
February 2005
Marketing 'dashboards' are gaining popularity in US boardrooms. However, Hy Mariampolski offers a few words of warning As corporate marketing groups are increasingly being called upon to justify themselves by demonstrating relative return on investments (ROI), a tool known as 'dashboards' are suddenly gaining acceptance in American boardrooms.Dashboards represent the unity of design and data for illustrating where measurable marketing factors stand ...
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Directions Research expands into Minnesota
11-Feb-2005
Dennis Murphy appointed vice president to oversee the Minnesota office
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Down to business
February 2005
INTRODUCTION: B2B research is one of the cornerstones of the MR industry. Vivienne Wilson looks at what's going on in this huge areaThe phrase 'b2b research' is rather vague. It's a catch-all that covers a multitude of topics, clients and methodologies. But apart from the literal 'business-to-business' interpretation, are there enough differences in methodologies or other issues to justify the continuing seperation between b2b and b2c research? Or at a push, ...
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Edelman MR group moves into London
10-Feb-2005
StrategyOne sets up European presence
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Electronic radio audience measurement devices selected for further testing in the UK
14-Feb-2005
Rajar choses Arbitron Portable People Meter and Eurisko Media Monitor
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Esomar appoints new director general
11-Feb-2005
Véronique Jeannin takes up the post in March
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Esomar launches €10,000 standards prize
18-Feb-2005
Inaugural winner to be announced at annual congress in September
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Esomar to shake-up industry statistics
4-Feb-2005
Plans major overhaul as current system blamed for outdated and inaccurate figures
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Food for thought
February 2005
Marc Brenner's editorialRumour has it that journalists would do anything for a free lunch. In this particular case, rumour is no scurrilous thing. We are, by nature, a hungry profession, led by appetite and the dream of someone sitting opposite us saying, "Put your wallet away. This one's on me."The editorial team has notched up a considerable amount of these gratis grazings over the past few years, and on reflection, we felt that it was time to ...
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Four factors that make b2b marketing special
February 2005
A white paper by Paul Hague, Nick Hague and Matt Harrison of B2B InternationalIs business-to-business marketing really different to marketing to the general public? Does it really require a different approach to consumer marketing? Since marketing is about the profitable satisfaction of needs, aren't the fundamentals of getting the right product to the right person, at the right price, exactly the same - isn't it only the detail that is different?
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From Clicktools to Confirmit
February 2005
Clicktools has just made the web survey upgrade path easier, and high-end player Confirmit has launched a new version. Tim Macer and Tara Jayne O'Hara reportCLICKTOOLS REVIEWEDFor anyone outgrowing the simple no-frills web survey tools like Zoomerang ...
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GfK acquires majority holding in US database marketing specialist
3-Feb-2005
Shareholding in Caribou Lake Software increased from 19.9% to 69.8%
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GfK man among tsunami missing
24-Feb-2005
Heinrich Litzenroth was holidaying in Thailand when disaster struck
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GfK sales up 12.7% in 2004
24-Feb-2005
Reports total revenue of EUR671m
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Greenfield makes $30m acquisition
10-Feb-2005
Snaps-up California-based sample supplier, goZing
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Information overload
February 2005
LESSONS FROM B2C: Branding is both a subtle art and a complex science. but you will never succeed, argues Nick Johnson, unless you follow some basic rulesHow do you market your brand when its offer is so complex that few can really say they are making an informed decision when choosing to buy it?It is a challenge faced by banks, building societies, credit cards and PC manufacturers – not to mention practically any brand in the IT/mobile phone/ technology ...
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Insight Marketing Systems opens new Research Reporter office in London
8-Feb-2005
Jonathan Rabson to head up new firm
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Ipsos makes North American acquisitions
16-Feb-2005
Montreal and New York agencies join global MR group
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IRI celebrates ‘outstanding' 2004
24-Feb-2005
Reports $110m of new business in the past five quarters
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Kantar merges North American ops management
21-Feb-2005
UK initiative to be replicated overseas
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Lack of early market research spending lowers drug success rates
23-Feb-2005
Pharmaceutical firms need to rethink budgets
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Loud and clear
February 2005
RELATIONSHIPS: B2B respondents are demanding to be heard, says Mike Joseph. Research processes must change to accommodate themThe nature of the relationship between clients, researchers and respondents has been undergoing something of a transformation in recent years. Alongside the well-publicised decline in response rates and an increasing desire among some to opt out of market research altogether, there has been a parallel trend for some respondents to actively ...
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MacKenzie's latest attack against Rajar
24-Feb-2005
MacKenzie wants Rajar to “admit” its diary system is flawed
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Management consultant to lead IDC research team
7-Feb-2005
Team to focus research on outsourcing issues
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Manchester United fans plan to sway respondents in anti-Glazer protest
23-Feb-2005
Respondents use the BARB ratings system to boycott Glazer
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Mind the step
February 2005
The DiaryAlways put your best foot forwardRunning a research agency can be a dangerous business and Ged Parton, the new managing director of Opinion Leader Research has become the latest casualty of the rough and tumble world of MR.Poor old Ged has picked up an injury which is making it difficult for him to jet about, exuding glamour and inspiration the troops at OLR. And it's no ordinary injury, it's the one proudly ...
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MR owner Incepta in fresh merger talks with PR group
22-Feb-2005
Discussions are at an “advanced stage”, say companies
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MRS reveals final keynote for 2005 conference
3-Feb-2005
YO! Sushi founder to take the stage at the Barbican in March
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New Edinburgh Fund encourages research for business development
4-Feb-2005
£145K available to help small businesses conduct research
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NEWS BRIEF: Everest Group launches institute to provide research on outsourcing
25-Feb-2005
New service aims to help outsourcing buyers, suppliers and investors
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NEWS BRIEF: Manhattan Research launches new service
25-Feb-2005
New advisory research service targets pharmaceutical and healthcare market
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Nielsen goes on the offensive with ad campaign
3-Feb-2005
Print, radio, online and cinema spots ahead of more LPM rollouts this year
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Nielsen sets up $2.5m client-focussed R&D fund
21-Feb-2005
Fund will address clients ‘limited say' in R&D spending
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NOP opens Roper office in Washington as sale starts
15-Feb-2005
Initial bids for the global MR group to be in by end of February
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Now, voyagers
February 2005
AGENCIES: Large companies offer many things, report Trevor Wilkinson and Stephen Bairfelt. But for exploratory research, small is still beautifulMany commentators believe that the market research industry is polarising. On the one hand there are a diminishing number of global agencies and, on the other, a growing number of independent consultants and small boutique agencies. This polarisation is particularly apparent in b2b markets, where the agencies traditionally ...
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ORC announces delay to $50m share offering
3-Feb-2005
Research group awaiting publication of audited 2004 financials
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ORC back in black
25-Feb-2005
2004 net income of $2.4m, up from almost $9m loss in 2003
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Quality street
February 2005
Agencies in developing markets need to be made aware of the new ISO quality standard, says Brian TarranResearchers working in developing markets face many challenges. Each country – be it in Africa, Asia, Central Europe or Latin America – has its own unique problems, but the issue of quality standards is one shared by all. It is also perhaps the most crucial to the survival of these young MR industries. Clients wanting to explore brave new markets ...
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Researcher given ‘marketing excellence' task at Kimberly-Clark
7-Feb-2005
Mosaic InfoForce CEO takes up new post at healthcare giant
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Scottish Executive throws spotlight on ethnic identity
14-Feb-2005
Qual survey on ethnicity among raft of new research commissions
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Small world
February 2005
OPINION: It is not enough for b2b researchers to appear impartial, argues Viki Cooke. they must also be ambassadors for their clientsWhat's the main difference between b2b research and b2c research? Is it more technical? Is it more specialised? Does it require different skills? Does it require different people?No. It's just that b2b exists in a very small world. Your clients' clients and your potential clients represent a precious, finite pool. ...
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Statisticians refute explanation of 2004 US exit poll discrepancies
2-Feb-2005
Was election result, rather than exit poll data, flawed?
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Survival of the fittest
February 2005
TRENDS: The pace of change in the b2b sector is a challenge for researchers. but, says Jonathan Shingleton, there is also much to learnThe world is changing rapidly and business must change with it. Research practices that fail to evolve simply will not last. The question is, how will the four major trends in the b2b sector – globalisation, segmentation, branding, and technology – impact on research? World to the wiseGlobalisation ...
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Synovate to conduct media research in India
17-Feb-2005
Sushma Jhaveri will head up new media research division
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Thinking big
February 2005
Is another media conglomerate about to sell its research function? Yvette Mackenzie and Vivienne Wilson consider the implicationsThe news that United Business Media may be selling NOP World set tongues wagging throughout the MR community. However, rather that just sparking the usual speculation about a selling price, likely buyers, or the gleeful apportioning of blame, the news – if it proves to be even vaguely accurate – could signal a much more fundamental ...
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TNS launches new global leadership programme
1-Feb-2005
New appointments to lead ‘areas of expertise'
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TNS launches online panel to boost European growth
15-Feb-2005
‘6th Dimension' service features half a million respondents in six countries
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TNS Sport launch SportSi measurement tool in France and Germany
11-Feb-2005
On-screen brand tracking system aids sponsorship research
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UBM reports ‘high-level' of interest in sale of NOP
25-Feb-2005
MR business records rise in turnover and operating profit in 2004
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UK consumers pick products of the year
1-Feb-2005
Winners chosen by survey of 12,000
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V&A museum selects eDigitalResearch survey tools
1-Feb-2005
Online surveys to inform the V&A's marketing strategy
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VoIP specialists to probe security concerns
8-Feb-2005
New alliance to educate VoIP users against hacker attacks
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WORLDWIDE: South Africa
February 2005
Does South Africa's diversity make it a paradise for researchers? Cherry Park reportsSouth Africa has a lot to be proud of. It has enjoyed 3% growth in GDP every year for the past decade. Business and glossy magazines hail the country as a dream destination for both work and play. Its market research industry is also performing well and has seen massive growth in the last 25 years.But despite the arrival of democracy 10 years ago, the country still ...
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WPP in race for NOP
25-Feb-2005
Ad giant reports revenue rise of 11.5% in MR division
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YouGov to float
28-Feb-2005
Flotation will give leverage to expand