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Wednesday, 23 April 2014

Twitter chart toppers

Who’s up, who’s down, who’s in and who’s out in our monthly ranking of the most influential market research voices on Twitter, including clientside-only rankings.

It’s data overload this month as we present three (count ‘em) tables listing the various #MRX Twinfluentials we’ve identified with our partners Dollywagon (www.dollywagon.com).

First up is the clientside influential list, expanded since last month thanks to the help of readers who’ve switched us on to a few more research buyers worth following on Twitter.

We also feature a list of other clientside researchers we know of but who didn’t show up in our influence analysis – probably because they’re busy talking about other things like the Tour de France and the 2012 Olympics.

And lastly you’ll find our regular table of the most influential research tweeters – buyers and suppliers.

 

Most influential clientside Tweeters

Rank (previous)HandleFull nameBio 
1. (1)@edward04Edward AppletonSenior European Consumer Insights Manager at Avery DennisonFollow
2. (4)@ruhanirabinlRuhani RabinSenior Vice President of Product at FriendsterFollow
3. (-)@northresearchNeal ColeResearch & Online Conversion – Blogger http://nealcole.tumblr.com/ :Behavioural Economics/#MRX /#CRO/Marketing/dad to 2 lovely daughters.Follow
4. (2)@insightsgalKatie ClarkCustomer Insights & Analytics Manager at Diversified Business CommunicationsFollow
5. (8)@dirkgentlyJason AndersonClient-side market research director, gamer, analyst, author, inquisitor and generally nice guy…Follow
6. (7)@fco24Frank CotignolaCIM, Global Analytics and Digital Insights at Kraft FoodsFollow
7. (9)@curiouslypSimon KendrickResearch Manager (Mobile, Social & Syndication), BBC Future MediaFollow
8. (5)@tiff_hereTiffany McNeilStrategy & Insights Manager, Cat Food Brands and Innovation at Del Monte FoodsFollow
9. (6)@reggiemurphyReggie MurphyGeneral Manager, Corporate Research at GannettFollow
10. (-)@ZatomasEmanuela ZacconeSocial Media Analyst & Researcher @ Telecom Italia | Social Media Mktg consultant | Social TV researcher and TV series addicted. Definitively a geek chic.Follow
11. (3)@andyleveyAndy LeveySenior Manager of New Media and Analytics at Cirque du SoleilFollow
12. (-)@simplyinsightRPRupesh PatelClientside Insight Manager@BSKYB passionate about contextualised#Insight. Tweet about #MRX #marketresearch #Arsenal #Skytv. These R not the views of BSKYBFollow
13. (-)@billbyteReggie MurphyConsumer insights pro, diverse intellectual interests in economics, mind, human condition, marketing, innovation, art.Follow

 

Ones to watch

RankHandleFull nameBio 
-@adrianfitchAdrian FitchClient-side insights manager and enthusiastic cyclistFollow
-@dmresearchDavid MartinResearcher at Amazon. Interests include running, home brewing, the Seattle Mariners, BMWs, Cavalier King Charles Spaniels, statistics, R programming language.Follow
-@geoffoffGeoff CoppsCulture, Media, Books, Online, Current Affairs. Research & Analysis at the Telegraph. Twittering in a personal capacity.Follow
-@KurzChChristian KurzHeading up the international Research & Insight group for @ViacomInternational Media Networks (VIMN), dedicated to understanding#Millennials and beyond.Follow
-@NeilMortensenNeil MortensenResearch & Planning Director at Thinkbox, Father of 4, Soul music lover, lifelong Liverpool fan, views are my own, especially on a Friday nightFollow
-@SharmaniNeil SharmanHead of research @ Telegraph Media group. Media research and analysis, newspapers, paywalls, digital and the like. Views are my own but rarely originalFollow

 

 

Most influential researchers on Twitter

Rank (previous)HandleFull nameBio 
1. (1)@LoveStatsAnnie PettitSocial Media Market Research | Surveys | Data Quality | Don’t touch my dessert | Author of The Listen Lady | CRO at @Conversitionhttp://amzn.to/MOgHcxFollow
2. (-)@justincutroniJustin CutroniAnalytics Advocate at Google, Author, Blogger, Hiker, Skier, Cook.Follow
3. (-)@danielwaisbergDaniel WaisbergFounder of http://online-behavior.com, Principal ofhttp://ConversionJourney.com, eMetrics Summit Advisory Council member, author at Search Engine LandFollow
4. (-)@LarsLofgrenLars LofgrenLars Lofgren helps businesses grow their profits using online marketing. Marketing Analyst @KISSmetrics.Follow
5. (2)@lennyismLeonard MurphyMR innovation junkie, blogger, pundit, speaker, consultant, C-suite executive, dad to 4 and proud uber-geek.Follow
6. (-)@AdamSingerAdam SingerProduct marketing @GoogleAnalytics, blogger @TheFutureBuzz. Online marketing & PR industry speaker. Free time: data geek / music composer / perpetual student.Follow
7. (-)@SHamelCPStephane HamelDirector, Strategic Services @CardinalPath #measure, #analyticsand #BigData Consulting, Speaking, Education, Research. linkd.in/SHamelFollow
8. (6)@raypoynterRay PoynterMarket Researcher, thought leadership consultant, and 2.0 fan, author of The Handbook of Online and Social Media ResearchFollow
9. (5)@kdnuggetsGregory PiatetskyKDnuggets Editor, Analytics, Big Data, Data Mining, and Data Science consultant, KDD & SIGKDD co-founder, part-time philosopher, dadFollow
10. (-)@rwang0R Ray WangConstellation Research Analyst. Provocateur, keynote speaker, disruptive technologist, author, biz strategist, contract negotiator. Startup CEO. Club DJ.Follow

 

About the analysis
Our partners at Dollywagon use keyword analysis to identify a community of people interested in market research-related topics. They then look at which Twitter handles are cited and discussed (i.e. those mentioned in the tweets of other users) within the community. Dollywagon then derives a network from this interaction and engagement data and computes the significance of each Twitter handle within the network. The handles that score highest for general influence are the people most discussed or most successful at getting other MR community members to engage with their content.

After that, we strip out certain accounts – including our own, @researchlive, and other publications like us, and corporate accounts – to produce the ranking above. We’ll be re-running the numbers once a month to help you keep up to date with the most interesting researchers to follow on Twitter.

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Readers' comments (2)

  • Quick query. Have either the algorithm or the search terms changed as there has been a big shift towards people with an analytics background?

    The new ratings may be better, or they may be worse, but they certainly look different.

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  • Brian Tarran

    Hi Ray,

    We have expanded the field of potential candidates. The first influence ranking was based on the 700 researchers we had identified for our first analysis piece (the network map). Now we're scoring about 7,000 individuals.

    The algorithm hasn't changed, but instead of automatically excluding anyone who wasn't in the original 700 were now going through on a month by month basis to identify new names of people who work in research and closely related industries.

    And, yes, it seems the analytics boys and girls talk on Twitter – a lot.

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