FEATURE1 September 2004

Special Report: Automotive

The brightest thinkers in automotive research outline developments in branding, technology and new product development.
On the road
The automotive market has changed and, as Tom Simpson explains, drivers are as susceptible to brands both in and out of their cars.

Tomorrow’s world
Critics of automotive NPD research are behind the times, says Helen Roberts. Today’s sophisticated techniques augur well for the future.

Clinical trials
Tablet PCs have transformed automotive research. Rae Ghazni and Nick Hartley take the market’s temperature.
September | 2004