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Features articles, opinion and the latest trends in market research and customer understanding.
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The True Role of Insight Teams in Customer-Led Transformation
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How research helped in the battle to save Europe’s peatlands
Liam Kay-McClean
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Learning from nature, investing in people and ownership culture can future-proof the insight function
Katie McQuater
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The True Role of Insight Teams in Customer-Led Transformation
The role of an insight team is shifting. Historically, those who worked in market research were there to question customers and consumers on their experiences, take the data to businesses and that was that. Then, it evolved to sorting through the data, analysing it to generate key insights, organise a debrief in which they would present a report to stakeholders, and that was that.
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How research helped in the battle to save Europe’s peatlands
Peatlands are crucial in the battle against climate change but are little understood. A session at MRS Annual Conference heard how research helped address the issue.
Liam Kay-McClean
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Learning from nature, investing in people and ownership culture can future-proof the insight function
Rethinking the way in which insight organisations operate is key to meeting the sector’s challenges, and a session at the recent MRS annual conference heard from three agencies about how businesses can change and future-proof their internal processes.
Katie McQuater
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Kudos Research is the leading provider of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include . . .
Media evaluation firm Comscore has increased its revenue in the second quarter but has made a net loss of $44.9m, a… https://t.co/rAHZYxiapz
RT @ImpactMRS: Marginalised groups are asserting themselves in Latin America, with diverse creative energy and an embrace of indigenous cul…
There is no evidence that Facebook’s worldwide popularity is linked to widespread psychological harm, according to… https://t.co/wS1Um3JRS5
The world's leading job site for research and insight
Resources Group
Research Manager – Environment, Education, Housing, Wellbeing – Social Research Agency
£38 – 48,000 + great benefits
Spalding Goobey Associates
Research Manager – Quantitative – Consumer, Product and Shopper Experts
£40–50,000 + Bens
Resources Group
Associate Director – Finance / Auto
Up to £55,000 + Benefits
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You will be asked to create an account which also gives you free access to premium Impact content.
The world's leading job site for research and insight
Resources Group
Research Manager – Environment, Education, Housing, Wellbeing – Social Research Agency
£38 – 48,000 + great benefits
Spalding Goobey Associates
Research Manager – Quantitative – Consumer, Product and Shopper Experts
£40–50,000 + Bens
Resources Group
Associate Director – Finance / Auto
Up to £55,000 + Benefits
Media evaluation firm Comscore has increased its revenue in the second quarter but has made a net loss of $44.9m, a… https://t.co/rAHZYxiapz
RT @ImpactMRS: Marginalised groups are asserting themselves in Latin America, with diverse creative energy and an embrace of indigenous cul…
There is no evidence that Facebook’s worldwide popularity is linked to widespread psychological harm, according to… https://t.co/wS1Um3JRS5
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
The world's leading job site for research and insight
Resources Group
Research Manager – Environment, Education, Housing, Wellbeing – Social Research Agency
£38 – 48,000 + great benefits
Spalding Goobey Associates
Research Manager – Quantitative – Consumer, Product and Shopper Experts
£40–50,000 + Bens
Resources Group
Associate Director – Finance / Auto
Up to £55,000 + Benefits
Featured company
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research is the leading provider of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include . . .
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
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The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON