Do polls shape public opinion?
It’s Super Tuesday in the US – so what better time to debate the role of opinion polls in elections and whether they influence voting intentions or simply record them. Read and vote.
Are we there yet?
John Gambles of Quadrangle and David Smith of DVL Smith have each chalked up 25 years in market research. James Verrinder asks them to reflect on how far the industry has come and where it’s heading.
Are online panels finished?
Are social networks the only sample source researchers need? Pulse Group’s Bob Chua and uSamp’s Gregg Lavin square up.
Talking heads – and hearts
When Phil Barden and David Penn clashed briefly during the Research 2011 neuroscience session we were left wanting to hear more. So we stuck them in a room together for an hour-long discussion of brains, emotions and marketing.